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3 Deadly Search Engine Marketing Sins

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3 Deadly Search Engine Marketing Sins

 by: John Gergye

My inbox this week provided glaring examples of three all too common rookie search engine marketing mistakes. What you could call three deadly search engine marketing sins. Starting with

===> Inadequate Keyword Research

Hey! If you re going to spend hours developing a web site, isn t it smart to invest some time to insure you re focusing on the most traffic laden keywords?

Especially when typically the plural form of a keyword phrase generates way more traffic than the singular form. For example “dog dishes” rather than “dog dish”.

Yet just this week I was asked to look at a site that had focused on the singular form. Evidently the owner hadn t bothered to do any digging to make sure that was their best keyword move.

Look, you ll never know for sure unless you research it. Besides, you can access Wordtracker, the tool of choice for what? a measly $7 a day.

Even better here s a quick and dirty way to get the most out of that day.

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Search for your target keyword in Google.

Visit the top ranking sites. Use the “View Source” feature of Internet Explorer to check out the keyword meta tag of each site. You’re looking for a site listing lots of keywords there. Do this with each of the top listings or until you find one stuffed to the gills with keywords. Ah-ha! There s your starting point for your list of likely keyword phrases.

Repeat with a couple of other sites and you ll soon have a long list of candidates to check out in Wordtracker.

Enhance your list further using this tool:

http://www.promoteindia.com/keywordtool-beta.htm.

It will give you more keyword ideas from Google and Overture.

Now you re ready for Wordtracker.

Once you ve compiled your Wordtracker results, you could simply sort by KEI and then by searches per day.

That gives you the strongest keywords with the most searches. (And yes, I realize KEI assumes all search engine listings are of equal value. But I did say this was “quick and dirty” didn’t I? However if you want another approach that improves on KEI there s a spreadsheet available at http://www.seo-works.com/seo-resources/keyword-effectiveness-rank.html)

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Anyway, once you’re sorted your keywords in some way to highlight the most profitable, simply take the top 25 on the list and create content for those first. No, not every one will be a natural born traffic magnet. But enough of them will be to get the ball rolling.

Repeat with the next 25. Don t stop until you have at least 100 pages of hot content.

Remember, two or three word keyword phrases are usually your best bets. And I really like keyword phrases that are actually several keyword phrases in one. For example “irish setter dog dishes” gives “irish setter”, “irish setter dog”, “dog”, “dog dishes”, “setter dog dishes”.

===> Site Bloat

Twice this week I was asked to look at sites that would have let me read War and Peace while waiting for them to come up. And no visitor is going to have a copy of that handy.

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To avoid losing any precious visitors lose the huge graphics. One of the sites had a graphic 501K in size! No wonder it took nearly two minutes to load up on a 56K modem.

Then too lose the Flash - unless you have a very good reason for using it. Even then lose the Flash.

If you re wondering how your site’s download time measures up test it here: http://www.netmechanic.com/toolbox/html-code.htm

It won t cost anything to find out. But a slow loading site can cost you plenty. Because as the Net Mechanics follow up reports says, it’s a good idea to keep your page load times under about 12 seconds on a 28.8 modem. Otherwise your visitors will be wearing out the back button trying to escape.

===> Too Few Links

Did you know links can account for up to 80% of your success with Google? Yet someone else complained to me about how much work it took to get them.

Well doh! Ever think that maybe that s why (in part) Google assigns so much value to links? Because you can t quite as easily game links as you can on page content? Meaning you actually have to work to get links. Both by having link worthy content and by actively seeking them out on a regular basis.

It s a given that most niches require you have a healthy collection of links to be competitive. Yet if you re lucky enough to be in a niche that doesn t, but you do, then you can easily dominate those rankings.

Anyway in a nutshell you can easily avoid these three search engine sins. Do your keyword homework. Keep your pages on a strict diet. And don’t forget link up with as many other quality sites as you can.

Do all that and you re well on your way to search engine success. Ignore this advice and you re, well you know, your Google goose is probably cooked. Leaving you perpetually stuck in Google purgatory.

Copyright 2004 John Gergye

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Add comment September 27th, 2007

THERE IS A GOLDMINE IN THE FOLLOW UP!

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Internet marketers often run into a unique challenge on
their way to “leaving the rat race” for their own successful
cyber-businesses.

Once their online marketing machines are running fairly
smoothly, generating a healthy flow of leads generally
isn’t a problem. The challenge lies in generating the
most profit from the existing flow of leads.

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What’s one crucial key to generating maximum profit per
lead? Yes, there is a goldmine in follow up contact.

WHY WE SOMETIMES NEGLECT FOLLOW UP

The typical marketer may send one follow up email,
mail out a single brochure or catalog, make one follow up
call, or send out one fax, and then sit back and wait… Wait
for the prospect to visit their web site, place an order, email
with further questions, or take another desired action.
Even seasoned marketers that are keenly aware of the
value of follow up sometimes neglect this crucial activity.
I’ve been guilty of it at times myself.

Offline follow-up, of course, is more time-consuming and
expensive than online follow up, considering the time and
expense involved in long distance phone and fax calls,
mailing or shipping of marketing materials, and so forth.
Due to its speed and extremely low cost, email could be
considered the ideal follow up marketing tool. However,
without an efficient system for implementing email follow up,
problems can still arise.

WHY THE NEED FOR FOLLOW UP?

It’s a fact that most people typically don’t buy (or take
other desired action) as a result of an initial marketing
contact, even if they are perfectly targeted, prime
candidates for the offer.

What’s more, it’s not unusual for some follow up marketing
contacts to generate approximately the same percentage
of sales or other desired action as the initial contact.
There are a variety of things that can prevent prospects from
taking desired action as a result of initial marketing
contact.

For instance, they may….
*have forgotten about your offer;
*simply be procrastinating for one reason or another;
*have misplaced your offer, or in the case of email,
accidentally deleted it;
*be swamped with so many other things to do that they
haven’t yet found enough time to act;
*be distracted by “information overload” or other things in
their very busy lives that they either missed your first contact
entirely, or haven’t had time to act on it yet;
*not yet have enough information to decide what to do
about your offer;
*not have enough money to buy at this time;
*haven’t yet developed enough trust in you…. or any
number of other reasons.

You’ve probably heard the following cliche before, but it’s
worth repeating: “Marketing is a numbers game.” The
greater number of contacts you have with a prospect, the
greater chance they will finally act on your offer.

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Different prospects will, of course, be at various stages of
the sales process. Some may be just one follow up contact
away from acting on you offer; other prospects may require
several more contacts before they finally act.

The question is, will you persist at follow up long enough to
motivate your real prospects to act on your offer?

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Follow up may seem like a mundane activity, but if you want
maximum sales (online or off), you should seriously consider
implementing a systematic follow up system. Otherwise, you’re
probably wasting a significant percentage of resources you
invest to acquire your leads, and are overlooking a gold mine!

FOLLOW UP MARKETING RESOURCE

– I’ve come across a nice desktop application for automating
email follow up, called Postmaster. It either works along with
MS Access 97 (which you may already have), or comes with
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Check it out at: http://post-master.net/rs/auto_pilot

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About the Author

Michael Taylor
IN JUST MINUTES A DAY
Turn three or four hours of correspondence a day
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Add comment September 26th, 2007

Keywords: The first step to recognition

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Title : Keywords: The first step to recognition
Article URL: http://www.ezypost.com/website_design_articles/keywords_planning.htm

Open Wordtracker [ http://www.wordtracker.com/] and you’ll see following proclamation by Brent Winters, President, FirstPlace Software, Inc., the makers of award-winning web promotion software, WebPosition Gold [ http://www.webposition.com/]:

“Target the wrong keywords and all your efforts will be in vain.”

Why are keywords so important? And what indeed is a keyword? To an occasional web visitor, *keyword* wouldn’t mean much. But for a practicing webmaster, the term *keyword* is perhaps more dear than anything.

The way we search

The term *search* implicitly suggests that search engines will return the most relevant results corresponding to the search-term used. A search-term or keyword is basically a word or a combination of words - usually latter - surfers like you and me use to get results we’re looking for. People, hailing as they do, from diverse backgrounds, have typically individualistic ways to express search-terms, that differ from one another, yet aimed for identical search-result. Evidently therefore, a website wanting to occupy top positions in search-results, needs to *optimize* for varying combinations of keywords. For an idea on how searches are made using keywords, Philip Morris’ this page [ http://www.philipmorrisusa.com/search/search_help.asp] provides a handy reference, albeit for their site.

In a press release Feb 2, 2004 [ http://www.onestat.com/html/aboutus_pressbox27.html], OneStat reports that of all keyword searches on the web, 32.58% uses 2-word phrases, 25.61% 3-word phrases and only 19.02% uses 1-word phrase. According to OneStat [ http://www.onestat.com/html/aboutus_pressbox27.html], global usage of both 2-word and 3-word phrases has increased over the last year, and that of 1-word phrase has actually declined during the same period.

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To give another example, WebSearchWorkshop [ http://www.websearchworkshop.co.uk/stats.htm] quotes an earlier NPD survey to show that out of an online sample of 30000 respondents, *45% search by using multiple keywords or key phrases, 28% use one keyword, 18% search by a pre-defined option (such as browsing through a directory category) and 9% search by typing in a question*.
Since achieving top rank is culmination of many efforts working in tandem, it is all the more necessary that keyword targeting is done in planned manner to remain in reckoning.

Importance of search engines

Notwithstanding growing complaint that search results are steadily loosing relevance, statistics tell us web surfers are increasingly opting for search engines as a main web activity. WebSideStory in a March 12, 2003 press release [ http://www.websidestory.com/pressroom/pressreleases.html?id=181] reports that search engines’ share in global internet usage has nearly doubled in the past 1 year from 7.1% to 13.4%. If a survey is done today, that figure will undoubtedly be much more impressive.

A birds-eye-view of importance of search engines can be had in this narration at iProspect [ http://www.iprospect.com/web_site_promotion/optimization_analysts.htm]. Some pertinent points are given below:

1
A Georgia Institute of Technology study finds 85% of likely web customers prefer search engines to find their choices, and a study by RealNames reveal as much as 75% web surfers use search engines while journeying through the web.

2
57% of net surfers are recurrent users of search engines — a popular web activity, next only to emailing.

3
Convenience is a major factor for many to locate the ideal information resource through search engines.

When seen with Global Reach [ http://glreach.com/globstats/] estimate of *online population* reaching 940 million in 2004, it’s fairly obvious there’ll be continuing surge of internet marketing efforts in order to attain search visibility. Innovative starategies coupled with intelligent marketing will be the hallmark of efforts to achieve prominent search rankings. In this connection, do have a look at Global Reach’s invaluable data on “Evolution of Online Linguistic Populations” [ http://global-reach.biz/globstats/evol.html].

Keywords matter most

Though not the only weapon in webmasters’ arsenal, using relevant keywords is a must to increase possibility of prominent search rankings. The reason is rather simple. Search engines gather and collate texts in webpages and store them in databases. As a web user searches for a website like yours, it is important that the keyphrase or the keyword he uses to do so appears in your webpages. Otherwise your webpage will not show up in search results.

This underlines the need to know various keyword combinations relevant to your website, and at the same time popular. Which is to say that these are keywords mostly used by web users cutting across geographic locations.

Web searchers’ fickleness

Dr. Jim Jansen, an Assistant Professor in Pennsylvania State University s Information Sciences and Technology (IST) in the article *Impatient web searchers measure web sites’ appeal in seconds* [ http://live.psu.edu/story/3364p] observes “A page has to be well-designed, easy to load and relevant to a searcher’s needs.” Else, within 3-minute interval, 40% searchers will abandon the website and move over to another. 7Search (link provided under the heading ‘Keyword Tools’) provides an interesting estimate about percentage of searchers visiting your site vis-a-vis its ranking. It says a first rank is likely to fetch about 7% of search traffic, and a 10th rank just 0.35%.

The estimate above drives home another oft-repeated opinion that mere top ranking won’t translate into better sales. For that to happen, a website should be able to invoke sufficient interest among its viewers to make them stay longer.

Nevertheless, as search engine marketing gains popularity compared to other forms of advertisements, it is easy to see why good ranking in major search engines is so vital. But then, search engines bring results based on keywords or keyphrases. Without doubt therefore, the first step for success on the web is the ability to select the most relevant keywords and use them properly to derive maximum advantage.

What emerges

Oh yes! The later lines may be an enrichment to the contents. Your additional inquisitiveness in this write-up would be an added vantage for you.

To summarize from the foregoing, we find that:

1
While internet population is growing tremendously, a majority of web surfers use search engines as starting platform to meet their online needs.

At this point of time, I’m like a doubting Thomas about the advantage of this report.

Only you have the ability to be the best critic of this stuff. As a reader you should be unwavering to skim till the concluding word.

2
Web searchers do not want to waste time for a website if it fails to meet his expectations, even though it would have ranked high in search results.

3
A majority of web searchers prefer using multiple keywords to find their choice of websites.

Piecing facts together, what emerges is search engines’ popularity is on the rise (if not usefulness; but that’s a different story). And so too searchers’ preference to use multiple keywords to find their choice of websites.

The way forward

If convinced that keywords are lifeline of your web venture, next comes planning your keyword targeting strategy. The web is now a global phenomenon, and the potential market is no longer confined to a single location or country. That being so, a prudent approach would be to know what would people of other regions/countries look for in search engines if they want to view your site. Fortunately, there are ways to find that out.

To begin with, start querying yourself, your colleagues, friends, relatives and others as to what search-terms would aptly describe your website. Collect thereby a hundred or so keyphrases. Next, arrange at least two brainstorming sessions, spaced over a few days, in which to participate all who suggested those keyphrases. The aim will be to closely watch relative importance of keyphrases chosen and then trim the list by half, leaving out those that appear less important.

Scott Buresh in the article *Search Engine Keyphrases And The Power Of The Modifier* [ http://www.webpronews.com/ebusiness/seo/wpn-4-20040206SearchEngineKeyphrasesandthePoweroftheModifier.html] suggests using descriptive adjectives, nouns and other suitable modifiers to appeal to wide cross-section of search traffic. And Jayde’s *Keyword Selection* [ http://www.jayde.com/set/keyword.html] process lays down certain ground rules in order to bring in more relevancy in your keyword selection exercise.

Work out your keywords

Once your initial keyphrases are ready, comes the most important step. Take help of one or more keyword tools. With a good keyword tool, you can ‘weigh’ relevance of each of your keyphrases with actual search-terms used. In fact the keyword tool will itself suggest many other popular keyphrases, relevant to your keyphrases, some of which you wouldn’t probably have thought of. Since the keyword tools keep track of virtually all searches made on major search engines worldwide, feel assured that you’ll get the most relevant search-terms used by aggregate viewers.

Finally, armed with keyword tools’ suggestions, you’ll be ready to further prune the big list to something you feel comfortable using. Perhaps another group discussion might help to thrash out a shorter list. Remember, it is better not to use more than 4 to 5 keyphrases in one webpage, lest the *weight* per keyword (keyword density) becomes thin and not sufficient to attract search engines’ preferred attention.

At this stage, if necessary, take assistance of qualified SEO specialist or content writer to appropriately configure your webpages with selected keyphrases. Be aware that like keyword selection, keyword placement too is equally important, if not more. According to Robin Nobles [ http://www.seo-news.com/archives/2004/jan/29.html], search engines like Google is known to pull *snippets* from any one or combination of 9 different areas of webpages in response to search queries.

Keyword tools

Keywords tools come in different hues for different applications. The most important of course are keyword selection tools. My first choice is Wordtracker [ http://www.wordtracker.com/], which offers free trial to get a feel of how it operates. Their paid service opens up exciting ways of *discovering* your keywords. While Wordtrackers’ is a do-it-yourself service, SEO Research Labs’ [ http://www.seoresearchlabs.com/] is a package offer for what they say *Keyword Research for Bottom Line Results*. Another fine tool is Web CEO’s ‘Keyword Popularity Research’, which is offered as a part of Web CEO Suite [ http://www.webceo.com/pricing.htm].

Among other keyword selection tools, Good Keywords’ [ http://www.goodkeywords.com/products/gkw/] is a free software from Softnik Technologies that queries several search engines to enable you find your best choices. Yet other popular sources are Overture Inventory [ http://inventory.overture.com/d/searchinventory/suggestion/], Google AdWord Keyword Suggestions [ https://adwords.google.com/select/main?cmd=KeywordSandbox], 7Search [ http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx], etc. GlobalPromoter [ http://www.globalpromoter.com/keyword_suggestion_tool.cfm] too, among many others, provides free searching of Overture network for your keywords.

Some other useful keyword-related tools and resources are given below:

1
Marketleap’s keyword verification in search results [ http://www.marketleap.com/verify/]

2
KeywordStats toolbar [ http://www.keywordstats.com/]

3
Webjectives’ Keyword Density Analyzer [ http://www.webjectives.com/keyword.htm]

For more resources concerning keyword research and many other web promotion topics, consider owning writer’s ebook, *Sure Web Success with 1001+ Top Web Promote Links* [ http://www.ezypost.com/eb op_web_promote_links.htm].

Summing up

As with any set-up where there’s a close and constant interaction with visitors, it is necessary to keep your website in top-shape, relevant, interesting and inviting. Keyword research is a vital part of website management and a continuous process. It’s worth staying glued to happenings around, and keeping track of keyword-usage pattern from your web-logs. For, who knows where you stand tomorrow in search results for your chosen keywords!

About the Author

For more information on keyword planning, consider owning Partha Bhattacharya’s highly informative ebook, Sure Web Success with 1001+ Top Web Promote Links [ http://www.ezypost.com/eb/top_web_promote_links.htm], that bridges gap between possibility and certainty of your web success. Partha’s website, EzyPost, also offers nicely-designed ready templates [ http://www.ezypost.com/web_templates/website_templates_1plus/1plus_1.htm] for websites.

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Add comment September 21st, 2007

TEN answers that turn Your visitor in to Your Customer.

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TEN answers that turn Your visitor in to Your Customer.

 by: Radhika Venkata

You know… Before purchasing your product a person comes to your order page minimum of 7 times? Nodody buys a product or service in their first visit. People search, compare, estimate, test… They look for affordable and good product that fulfil their needs.

Before buying they get so many questions in their mind.

If you answer these questions, sure they will become your potential customers.

****1.What did I get from your product?****

List out the benefits on your order page. If you don’t have a seperate order page and order link is on the sales page itself, then put a small red box just above the order link and highlight two or three of important benefits of your product.

You can also keep your order link like ‘Click here to see how I earned $455 from $25 with MY Proven Formula’.

Above is far better than just old, plain and dumb link like ‘Click here to Order’. Don’t you think?

****2.For how much I get it?****

People are more concern about how much they are gonna spend on your service. They compare the price and features of your product to other product’s features and price. So have a look around how your competitors are selling.

Keep your price bold. Manytimes I myself scroll the page up and down to look how much that particular product costs.

****3.Why should I get it from YOU?****

Good question. If there are twenty people selling same type of product it will become your responsibility to explain the unique features of your product.

For example you are selling web hosting packages. Offer Live support for certain hours for your customers. Your clients love to get Instant help from your help desk.

If you are selling an ebook offer free upgrades. Show the list of previous upgrades if you have. This gains the confidence of your visitor that you are really holding on to your words.

No doubts about the consistency of this report, still the persons are doubtful about its advantages.

Only you are the best critic of this stuff. Scan it till the end to notice its excellence.

****4.What benefits did I get if I buy your product?****

Always and always remember to list out and make prominent of the benefits they get from your service. Most of the sales letters are few meters long and are whole lot of paragraphs. People doesn’t have time to spend lot of time at their first visit.

If a person comes to your web site from a search engine, he just scroll down and get the idea of what you have. So be prepare to put some prominent boxes with the benefits and main features. Use bullets or arrows with clear space in between the lines.

****5.What is the purpose of the product? How it works?****

If you reading the above question, it should be flashed to your mind that people like a demonstration of your product.

• Live demo
• Pictures of the product- how it works
• Trial download
• Free sample

****6.How fast can I get it?****

If you process your order manually and you do open your email every two days, your buyers become impatient. If possible try to provide instant download.

Some products need approval before delivering. For those you need little time. Tell this clearly on your order page or customer landing page after purchase. So there will be less chances of getting emails from them and charge backs.

All right! So, how was your experience of reading till here? I have full confidence that it increased your awareness.

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****7.What if I don’t like it?****

Provide a demo as said above. Most of the times this clears this question too. But still people need little more support in buying your product.

Offer money back guarantee if you have one. One week, fifteen days or 3 months… It is up to you.

****8.Why should I believe you?****

Testimonials…

Get some testimonials from your existing customers. If your product is new then offer it to your other product customers in return of a testimonial. Offer full evaluation version and get some testimonials.

At this point of time, I’m like a doubting Thomas about the efficacy of this report.

You are the ideal judge for christian web promotion. Just apprehend till the terminating word and get the importance of the article.

****9.Are your site using secure server for Credit card transactions?****

Use a well known payment processing company to handle your transactions. Below the order link keep text that says all your orders are processed securely.

Point them to your private policy on how their information will be utilised by you.

****10.Did I get support for the products and free future upgrades?****

If your buyer get any problem with your product, be there to provide support. People may not know how to use your product.

Provide them:

• Help files
• Help desk
• Frequently asked questions
• Support email
• Community forums

If you can clear all these questions ,well…then you have earned a potential customer. Be breif and clear in explaining your points.

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Add comment September 20th, 2007

3 Easy, Money Making Internet Business Models

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Copyright 2005 Gobala Krishnan

Amid all the noise and hype on the Internet today, not many people realize that all the ideas and techniques you can find are petty much useless if you don’t first understand your business model. In other words, even the most amazing Internet marketing technique will not work if you don’t understand how to apply it to YOUR business.

The 3 most popular business models are:

1) Affiliate Marketing

This is perhaps the most popular one out there, since there are absolutely no barriers to entry. Almost anyone can sign-up for an affiliate program for free and start promoting the product or service on the Internet with hopes that someone will buy, giving them instant commissions. Affiliate marketers don’t carry any risk, since they do not pay for the creation of the product, they do not handle customer service and they do not need any up-front investments.

When you consider that those are the top three things people want to avoid, it’s no surprise that almost everyone and their neighbor promotes an affiliate program or another. In fact, if there is a single reason why the Internet today is so proliferated with ads and banners, it’s because of affiliate programs.

O.K. Since you have reached this far, it means you are truly meddlesome in choosing an autoresponder and internet marketing. If you continue reading, we assure that your inquisitiveness in this would intensify.

Even though there are so many affiliate marketers out there, only 5% ever make any money and only 1% makes big money. The “Super Affiliates” do it very differently from all the other millions; therefore they earn the big checks.

You can get a good idea of how to be a good affiliate marketer here: http://affiliatemarketing.sitesell.com/globalmillionaire.html

2) E-book and Information Publishing

Sitting at the other end of the spectrum, e-book authors need to be more disciplined in their approach to Internet marketing. Of course, they also need to invest more than affiliates do. While affiliates can get away trying to “get something for nothing” the same is not true for the e-book type of business.

If you’re thinking about publishing and selling your own e-book online, and you think it’s going to be easy, think again. You’ll need to learn a lot more than affiliates are required to. You’ll need to spend some amount of money getting your business up and running. However, when you do it right, the payoff in this online business model is much more rewarding.

The reason why e-book marketers and “Infopreneurs” make more money is simple; they have very, very low production and maintenance costs. Anything digital doesn’t cost a single cent to be produced in millions if necessary. Whatever initial start-up costs spent can be covered by selling just a few copies of high-margin e-books, and you can even recruit an army of affiliates who are more than willing to do all the selling for you.

Of course, it’s not as easy as it sounds, but the point is, when done properly, the “E-book Publishing” model is a truly profitable business.

Okay. As you have read till here, it means you are basically inquisitive in choosing an autoresponder and internet marketing. Just keep on reading, you’ll find some extra enlightenment.

You can learn more about e-book publishing at http://egoods.sitesell.com/globalmillionaire.html

3) Internet Based Network Marketing

I’ve heard many people say that the Internet and network marketing are a match made in heaven. In my opinion, though, almost 90% of people get it wrong when it comes to Internet based network marketing. People in this business usually think they’re talking about network marketing, but in reality they are talking about affiliate marketing.

They try to make the Internet do all the work. They hide behind their computers and pretend everything’s going great. They focus on selling more and more every month. They have systems that are so complicated only they can understand it. Well, that doesn’t sound like network marketing to me!

Internet based network marketing is simple if you understand it, and are willing to put in the effort. The role of the Internet here is only to get you the names and contact details of people you can talk to, after which YOU, not a computer, has to build a relationship with these people and help them to start their own business.

For this simple purpose, it is not necessary for you to have a high-tech system and pretend that your auto responder is building relationships for you. It’s not going to work. The key is to have simple systems that are duplicable, something you can teach to all those people you have built a relationship with. For this purpose I use NetMarkPro at http://www.netmarkpro.net/globalmillionaire and teach my own affiliates to use it too.

E-book authors, no matter what they say, have no obligation to teach you their “Secret Strategies to Become a Millionaire of any variations to that. The reason is simple; why tell you the absolute truth when you’ll end up as their competitor? No one wants more competitors, right?

Internet based network marketing is very much the opposite of that. You HAVE to tell people EVERYTHING you know or your business will never take off. For this reason alone, I always recommend that if you’re new to the online world, you need to first join an Internet based network marketing business at least to learn. Rest assured, no one will be selling you half-baked truths when their success ultimately depends on yours.

These are the Top 3 most popular online business models today. There are more, of course, and you can read about it at http://case-studies.sitesell.com/globalmillionaire.html

No matter which model you choose, make sure you understand the basics, and stop listening to and buying things that are not applicable to your business. Information overload can stop you before you even get started.

O.K. You might feel contented to inspect the consequent paragraphs. If you continue reading, we guarantee that your interest in this would intensify.

About the Author

Gobala Krishnan is an author and Internet based network marketer. Get his free report at http://www.MyInternetDream.com today and find out how you can achieve financial freedom on the Internet.

You may be delighted to go through this piece of information. We have made diligent attempt to offer a fantastic stuff.

choosing your autoresponder

Add comment September 16th, 2007

4 Ways In Which You Can Achieve Critical Mass

The aim of this piece of article is to aid the readers with the erudition on website promotion. All the trifles on internet marketing are at your disposal here. Your cogitation is bound to be boring.

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4 Ways In Which You Can Achieve Critical Mass

 by: Jack Humphrey

Critical Mass Website Promotion is the elite goal rarely attained by website marketers in any industry. Reaching critical mass and getting targeted website traffic on autopilot (meaning you don’t have to promote your site for 6 months and the traffic NEVER declines) is the Holy Grail of internet marketing.

When you hit critical mass in your market, things change drastically for you and your business. Your marketing efforts go down in direct proportion to your customer support and sales going up. It sounds awesome. It IS awesome. But only a tiny fraction of websites on the net every achieve critical mass. Here’s a nutshell version of what it takes.

1. Work Hard

Oh yes! Now that you have read till this point, we hope that additionally you will have something astonishing. You have to be coherent with this piece of literature to discover more.

Internet marketing is no game to be manipulated by using software and quick fixes to a very large problem, which is long-term, steady traffic coming to your site.

There is no magic pill, silver bullet, or guru secret that will help you to achieve critical mass in your market. Hard work and intense study of the internet and how people surf, what they want, and how you get in front of them while they are surfing is the only answer.

The internet marketing game is for professionals and you MUST make yourself a professional marketer of your “shop” just as you would in the real world.

2. Understand Your Market

Understanding exactly who you are selling your products or services to is the crucial first step in achieving critical mass.

The worst thing you could ever do is put the hard work in and achieve critical mass in the wrong market for your products and services!

Know your market. Know your best, ideal customer inside and out. Get your links in front of them, ideally, everywhere they surf for related information to your site.

3. Be Vigilant

Over the years I have watched people listen to what I have to say about website promotion and then take one of two paths:

Fine. You could feel gratified to explore the consequent paragraphs. Your craving for facts will get quenched further.

1) They work their tails off and do what I tell them, with great results and rewards for their efforts (more sales, more traffic, more branding and recognition).

2) They buy my book, take a half-hearted shot at the easiest things in the book, get bored, tired, or impatient, and then they go back to chasing down quick fixes.

O.K. Now you just be receptive to the concepts depicted here. Definitely it might add to your awareness.

If you desire, we can provide you with several articles on internet marketing. It is for you to get the stuff on internet marketing at the close of this write-up.

I have watched people who had the answers they needed in their hands, and drop them for more glamorous-sounding, fast solutions. Which we all know don’t work.

I will say this again - THERE IS NO WAY TO TO QUICKLY OR INSTANTLY ACHIEVE CRITICAL MASS IN YOUR MARKET!

You must work like anyone in business who is in it to succeed works. If you do not know everything about your business and how to market it, your competition will eat you alive because they WILL know everything, I guarantee it.

Just like in the real world, the one who works harder, smarter, and is vigilant about his or her business is going to come out on top every time.

You owe it to yourself and your family to learn your craft and do it better than most people in your market if you want to succeed.

4. Achieve Critical Mass

In order to hit critical mass, you must be everywhere, or nearly everywhere your best customers surf.

This means linking back to your site from reciprocal links, articles, press releases, joint ventures, forum participation, and good search engine positioning for your best keywords.

In order to have literally thousands of links pointing to your site in high-profile areas where human beings actually go and read/surf, it takes pure time and effort.

You must submit your articles to the best free content directories. Over and over until you have published everywhere you can that is relevant to your market.

You must secure deals with high-profile sites in your market to swap QUALITY links. I am talking about links that people will click on, not just links that only search engines will see.

You must be everywhere that is a good place to be on the net in your market. This takes time. This takes hard work. This is what it takes to have a viable, long term website traffic solution for your business.

Reaching critical mass, or even sitting down and deciding a plan of action to pursue critical mass in your market, takes maturity and a final realization that you can have anything you want in the world if you want to work for it. The day you stop chasing quick fixes to drive spurts of unqualified, un-targeted traffic to your site is the first step in achieving your goals as a professional internet marketer.

Only few have the endurance to glance over till the close. It could be said that people who comprehend till the close really absorb the specifics of the stuff.

website promotion

Add comment September 15th, 2007

5 Surefire Basic Methods to use in Promoting Your Blog

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Copyright 2005 Mal Keenan

Okay! Your research is solid and you ve created strategies for presenting the contents in your blog. You ve identified your audience and have created hooks for appealing to them.

You are definitely ready to go blogging!

First, you ll need to know and understand what kind of software a blogging uses, to be effective in promoting the blog.

Blogging software is simple Content Management System (CMS). This makes it easy for you to add new pages and have them easily integrated into your site’s navigational structure and linkage.

Although there are crucial differences between a website and a blog, but they possess one very good quality. They are search engine friendly; ergo both use a good sized dose of keyword phrases. Blogs are also text-rich, link-rich, frequently updated web pages which utilize CSS, and need very little HTML.

Prior to writing your blog, go to websites to get a supply of at least 100 keywords relevant to your topic, try the Word Tracker website.

When writing, keep these 100 keywords close at hand, so that you ll write the primary keyword into your blog urls. Use your primary key words in your title, the secondary keywords in the body of your posts, and in the anchor text of links in the body of your post.

Very well. Now that you have read till this point, we commit that along with this you will have something astonishing. Keep reading, there are more details to follow.

Now that you ve done the preliminaries such as picking your 100 keywords, and know how to slip them into your blog posts, these are the next steps you ll need to take:

1.Build links to your blog, do this by the following ways. Link your blog from each page on your website, post comments on other blogs that are similarly themed. Ask if you can link to them.

2.Submit your blog and RSS feed to big directories. This will expand your community of readers and keep old ones coming back for more.

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3.Make sure that your side navigation bar is present on all your blog posts, so that search engines can easily spider your blog.

4.Frequently post blogs. Search engine spiders strive on fresh content.

5.Stay with the domain you ve picked. If you move, you ll lose important data; traffic and worse, your position in the search engine rankings.

Use these basics to get started. You ll get to the top in a short time. Make posting new content on your blog a habit and you ll stay there.

Although this is one of the best articles, I’m bit doubtful about its advantage for everyone.

If you are hunting for a write-up on jv with the devil, you can easily decide about the usefulness of the piece of literature. The main aim is to reach at the final word to scan the facts.

I have been able to get to the top positions for important keyword phrases simply by naming my blog post according to the keyword I am targeting… so I know that blogging DOES work.

Get blogging today!

About the Author

Mal Keenan is editor and publisher of the Home Business Tips Blog:
http://www.home-business-tips-newsletter.com/blog/
Visit his Internet Marketing Plug In Training site for great strategies and step by step processes in running a successful online business:
http://www.pluginprofitstraining.com/

Only some readers especially skim till the close of the stuff. This report can be enjoyed by only those who have the perseverance to glance over till the close.

joint venture with the devil

Add comment September 9th, 2007

Tips On Writing a Successfull Ad

The goal of this report is to aid the readers with the erudition on addiction psychology. The riveting facts in regards to health would be contemplated here. Your conception can provide evidence of a significant aberration.

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Tips On Writing a Successfull Ad

 by: David Bell

When knowledge is based on truth it is powerful!

When it is critical knowledge, its presence can drive our success, while its absence may contribute to our failure. I will attempt to convey in this report some useful and practical knowledge about how to write awesome ads for the World Wide Web. It is my sincere belief that; if you act upon the suggestions that will be presented here, you may well be taking steps which will give your ad greater pulling power.

Web advertising takes many forms; web pages, classified ads, e-mail responses, news group postings, and even your signature file. No matter which form you employ unless your advertising is seen, nothing is sold. Being seen is of key importance.

However, a less considered but equally important factor is your viewing audience. Disregarding your audience results in the problem of “selling air conditioners to Eskimos.” It just doesn’t generate much interest. A reader who has no interest in your advertising material is not part of a qualified audience” and is not a potential customer.

What is your perception about the advantage of this piece of information?

If you are hunting for a report on addiction psychology, you can very well decide about the applications of the stuff. Just grasp all the words to get the value of this piece of information.

Classified ads placed in the appropriate section for your product will naturally draw a qualified audience of potential customers. Ad placement within the section is the single most important factor determining whether or not your ad is seen within the section. Secondly, the content of your ad will determine which (and if) potential customers do in fact actually read your ad. When placing classified ads on the web some rules of thumb are:

1. Choose classifieds that have the largest number of ads because, this is generally a good indicator of how much reader traffic there will be for your classified.
2. Determine how the ads are ranked or sorted within the sections and attempt to be listed at or near the top.
3. Develop reader stopping ad content.

DESIGNING AN AWESOME CLASSIFIED

The four essential ingredients of an awesome classified are:

ATTENTION - INTEREST - DESIRE - ACTION

If your ad is missing any of these it is not an AWESOME Ad!

ATTENTION: You must first get the readers attention. Picture him scanning the section of the classified page in which your ad is listed. For him or her it is much like which ride at the amusement park to take next. Something about your ad must grab their attention, to directs their focus toward your product.

Since classified ads usually lack graphics, it then comes down to something about the words you use, or about the way you use them. Some web advertisers seem to think that if you use lots of !!! (exclamation marks)or *** (asterisks) or maybe MAKE IT ALL CAPS that this will draw their attention. The problem here is that:

Everyone knows it’s glitter and meant to get your attention. This may often interfere with the readers ability to take your words seriously. Subconsciously he may even expect your ad to be some kind of gimmick. Right or wrong, stereotype or not, my advise is let your words speak for themselves and steer clear of such tactics. We will discuss guidelines for choosing the right words later.

INTEREST: The ad must have appeal. This is a good place to state the benefits or some attractive features of your product. Knowing the demographics of your readers or the category section your ad is placed in, helps in nderstanding their interests. What benefits of your product or service is most likely to appeal to this group? Develop a mental picture of some of the customers who would come from this demographic group, and will buy your product. What kinds of jobs do they have, cars do they drive… are they young, old, single, married…

Having a mental picture of your audience is important when you want to understand their interests and know what benefits of your product you should spotlight.

DESIRE: But appealing to their interest is not enough. The ad must then “further stimulate your reader.” While interest can generally be obtained by the practical properties of your product, desire needs sparking by a more emotional reaction. Is there something about your product that will make them feel good, excited, confident, secure, hoperul or powerful? Think about what other emotions your product can ignite. Does your product appeal to a particular sense. Can the reader taste, hear, smell, see or hear your product. Realize that most actions which we take are sparked by desire and most desire is stimulated by feelings. We don’t really desire money.

We desire the feelings that we think money will bring us, whether they be happy, secure, or powerful. Yet, the word “money” may trigger the desire that triggers the feelings which we value and want to experience.

ACTION: If your reader does not take action, then you are dead in the water. How do you get your reader to act? Believe it or not this is the simplest step. Simply use a directive. Psychologists tell us that when given a directive (unless obviously harmful) our first instinct is to comply. Turn to the person in the seat next to you, and in a slightly commanding voice say, “give me your pen for a minute”… chances are they will, and usually, without question, for no other reason than “you told them to.” Don’t say… “will you give me your pen for a minute” because now they have to think, and if they have to think they may refuse. In your ad simply say: “call this number now”, “email me for details”, “go to our website” etc. If the first three ingredients (attention, interest, and desire) have been well done, and the reader is a qualified customer…. they will most likely take the action you direct them to take.

WHAT TYPE OF AD SHOULD YOU USE

There are three ad types:

Qualified - Partially Qualified - and Blind

The qualified ad is specific and includes more detail about the product you are selling. Some products lend themselves to qualified ad content better than others. Hair pieces for men is an example. If your product is particularly “person dependent” use this type. Qualified ads will receive the least response but more of the responses which are received will result in sales.

The partially qualified ad offers a special benefit, such as money or self- improvement. The readers have some idea of what you are offering, but don’t know the specifics. If they are interested and desire your product they will follow your directive and send for more info. If you know where a partially qualified ad response comes from, you may be able to tailor your response to increase the percent of resulting sales.

Blind ads offer only a few details, they are short, and bring in the largest response. However, blind ads produce the lowest percentage of actual orders per reponse, they are often answered just out of curiosity.

ADDING WORD POWER TO YOUR CLASSIFIED AD

Some words are more powerful than others. Saying, your ad must “spark your readers interest,” is more powerful than saying, your ad must “get the readers attention.” Why? because by using “spark,” you can see something igniting within the reader, flaming their interst, and sense they are feeling some excitement. Yes, getting them to have feelings about your words is what you want to accomplish. It is the feelings that are attached to the words that give them power. Look at the list of words below and see if you can recognize the feelings behind the words, that give them power. If you are haveing trouble finding power words to use in your ad, it is probably because you are conce trating to hard on what words you want to use instead of what sorts of feelings you want the reader to feel. Decide on the feelings first and then experiment with the words that best convey them.

Researchers at Yale University say that the twelve most POWERFUL words in the English language are:

1. DISCOVER
2. EASY
3. GUARANTEE
4. HEALTH
5. LOVE
6. MONEY
7. NEW
8. PROVEN
9. RESULTS

   0 SAFETY

10. SAVE
11. YOU
12. FREE - ( I just had to add this one in ! )

The above list contains the type of attention getting words that you should try to include in your classified advertising ad title. Scan a bunch of classifieds (as many as necessary), picking out other such words from the title of the ads that attracted your attention. Do this until you have a list of about 50 words. Try to pick out the individual words and not the phrases. Phrases will come later. Keep this list at hand when you are designing your classified ad. Glance at the list occasionally while writing down possible titles for your ad. The title is the most important part of the ad. You may need to spend 90 percent of the time it takes to design your ad, just on the title alone.

Now write down every word that you can possibly think of which describes a particular feature or benefit of your product. What do you always tell the customer about your product? Benefits - benefits -benefits! Features - features- features!

Verbs and adjectives are great. Verbs because they show action and adjectives because they are descriptive. Active and descriptive words tend to have more enertia and cause us to react with feelings.

Now let’s put it all together and create a simple classified car ad.

Okey-doke. Now that you have read till this point, we assure that along with this you will have something amazing. Your hankering for info may get quenched in subsequent paragraphs.

Want a Dependable Used Car that Looks Fantastic and Drives Great? 1994 Olds Cutlass - low mileage - automatic transmission - radio plays CD’s — tinted glass - factory air - great gas mileage - So “cherry” people will stare with envy when you drive by - Call today 555-5555 ask for Joe.

At this point of time, I’m like a doubting Thomas with regards to the advantage of this report.

As an expert who is all hot for addiction psychology, only you can rather find out if this helps. Just chew and digest all the words to get the importance of this piece of information.

Well, this one I did quickly. Maybe you can make it better. Anyway, now review the ad. Does the title grab the reader’s attention. Does the ad offer features or benefits of interest to car buyers? Is some emotional desire created to further stimulate the reader? Does the ad direct the reader’s action?

Now go to it! Create your own awesome classified keeping the above thoughts in mind. Review your ad and check to see that all the important ingredients of a good ad are present. Find a classifieds site on the web with plenty of ads in a category related to your product. Get your ad listed first if you can. And wait for the response. “If you are not getting responses, then either change the title of the ad, change the wording, or Advertise in more locations!

I hope this helps in your future marketing decisions.

This report would have made a difference to your cognizance. We regularly check and form articles on health and add them to our website.

No ideal way to be updated, no ideal website to be visited!

addiction psychology

Add comment August 31st, 2007

The Yin&Yang of Internet Marketing

We need to extend you something extraordinary. This article is just the ideal article to enthrall your taste of exploring the expertise. For an enchanting and an unequaled experience just read the write-up in entirety.

The Yin & Yang of Internet Marketing

 by: Esther Smith

Westerners believe opposites flow in a natural cycle always replacing the other. They tend to look at things as black or white, right or wrong, up or down, giving a separation and unrelated-ness in their perspective.

Chinese view opposites as evolving and cycling. There is neither right nor wrong, but rather there is balance, transformation, interaction and a dependent opposition. Think of it as a duality that cannot exist without both parts.

Now let s apply this theory to Internet Marketing. When I first came online I subscribed to many Ezines and Newsletters and didn t always pay attention to the ads, but I did read the articles and editorials. They were my information hotlines and why I subscribed in the first place.

It wasn t long before I discovered ezine article submissions. Here then is the Yin & Yang of Internet Marketing: all publications need content — all content (articles) need publishers. Now I could put the two together in a duality that could not exist without both parts.

So I began to write articles and submit them to various publications. Every article contains a short bio of the author and their business. It also includes a website and email address. What a great way to promote! I began getting more visits to my website and more subscribers to my Newsletter. This became a chain reaction with every new article and every new submission.

But more importantly, the visitors to my website were qualified leads already interested in the subject material of my article. How did this happen? Because my article was chosen by John Doe, publisher after determining that it matched his target market! Auto dealers don t look for health product articles, right?

When people read a well-written article, they view the author as an expert. Publishers looking for content are no different. Many do not have the time or inclination to write, but they want to publish an expert, not a nobody.

Start putting your website in front of thousands of qualified customers today. You can have:

Okey-doke. The following lines can be an added advantage. Create an uproar for reading beyond as certain significant details would follow.

• infinite promotion of your program
• the position of an expert
• link popularity
• free ad
• more subscribers

Do you actually believe this report may augment your awareness?

If you are meddling for an article on Internet marketing, you can easily decide about the reliability of the article. Be ready to finish and absorb the stuff of this report.

C mon. Try it. Write now.

© 2004 Esther Smith

The close of the article is observed by only few patient people. It could be said that folks who comprehend till the conclusion really assimilate the technicalities of the article.

Internet marketing

Add comment August 27th, 2007

The Power of Word of Mouth

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Power of Word of Mouth

 by: Janice D. Byer, MVA

Most of us remember the commercial that said, I told two friends, and they told two friends, and so on, and so on, and , well you get the picture. This commercial, which represented Breck Hair Shampoo, ran so many times that even I remember who the commercial represented.

The reason I mention this particular commercial is not because of the number of times it was aired but rather because of the message it was sending. This company knew the importance of potential clients hearing something about their product or service that impressed someone else.

It s called Word of Mouth and it can make or break the success of almost every aspect of our lives, especially our business lives. In our personal lives, if we like something, we will talk positively about it to others. This, in turn, will show them that this is something good and that they should check it out.

It could be anything from a favourite plant that flowers throughout the growing season, to a fabulous doctor who has the bedside manner of an angel. If we are happy about something, we will likely talk about it to others.

In our business lives, positive word of mouth generates referrals and referrals generate business. So, word of mouth is one of the most important marketing tools that can contribute to our success. What could be better than a customer mentioning how pleased they were with a service you provided to others who may need this service? Free advertising that s what word of mouth is.

Not only do we love to be the recipient of positive word of mouth, we should also realize that others are in the same boat as us and rely on word of mouth to help them succeed as well. So, if you like something, be sure to tell others about it, especially if they are in need of something you had a great experience with.

Fine. Your extreme urge to investigate more would be rewarded further. You require to be associated with this piece of article to get more.

For example, for months I have been trying to find a backup software to use on my new computer. I tried several and was not impressed with how they performed or the extent of their customer service. It would sometimes take over a week to get a response. Well, I finally came across this little, cheapy program that said it would do what I wanted it to do. I figured it wouldn t hurt to give it a try. And I was very happy with the outcome. At one point I had problems and in one afternoon, after several emails back and forth with the author of the software, I was up and running again no problem. This tiny little company impressed me so much that I have recommended his software to as many people as possible including you. Check out the Backup Assistant at http://www.graffman.net.

Word of mouth is also known as a verbal testimonial. The words of praise literally come right from the horse s mouth. It s a very powerful recommendation to physically hear someone bestowing the virtues of a certain product or service, or the company behind this great find.

Vocalizing your satisfaction is not the only way to get the word out. With so many people using the Internet to find information, why not include your recommendations on your website. Having a Resources page on your website is a great way to let others know of different things that you would recommend.

Very well. Your heightened force to examine more would be contented further. Your additional interest in this write-up would be an added leverage for you.

Word of mouth can also be in the form of a written testimonial and can benefit both the company that gave you that great service and the recipient. Many companies like to present testimonials for others to see. And, why shouldn t they? It s a great way to show people how much others have liked their service. The benefit to you is that each time you say something nice about their service, they may in turn publicize your testimonial on their literature or website. And, they will usually include your name and your company. There you have it your company s name is in front of the eyes of potential clients, just because you took the time to say a few nice words about something else.

Now, let s flip the coin here for a moment. We ve mentioned about the benefits of positive word of mouth. But, what about the pitfalls of negative word of mouth? If someone spreads the word that your service is fabulous, new business will come your way. However, if you provide a service or product that someone is not happy with, they will either never recommend you or they will tell three times as many people about the negativities they have experienced. Providing an exceptional service or product, coupled with beyond the call of duty customer service, can have a positive effect on your business. But, not providing what you customers deserve can bring down the curtain faster than you can blink.

For example, I recently had a run in with a supplier who I would never recommend to anyone, not even my fiercest competitor. This company took over 3 months to provide me with the product I needed. Each time I called their office, I would either get an answering machine and have to wait days to get a reply or I would get the old it will be ready by Friday response. I was not impressed! In fact, when I did finally get the finished product, I was not at all happy with it. Oh, and I never even got an apology for the delay or the discount I requested because of my displeasure. In short, they seemed to not want my business now or in the future. I think I ll comply.

Word of mouth is very powerful, both positively and negatively. Of course, we should always strive to gain positive referrals that s my goal. It can have a tremendous impact on our success. So get out there and tell two friends about this article and so on!

The theme of this piece of information can be discovered if you are pertinacious enough to read till the end. The fundamentals can be unveiled only if you skim it till the hindmost word.

managing email

Add comment July 30th, 2007