Archive for June, 2006
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Copyright 2005 Richard Grady
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A few weeks ago I touched on the subject of getting other people to do your work for you. I want to cover this topic in a bit more detail as outsourcing is a superb way of saving yourself both time and money.
By way of example, let me start with a short story 
At 8.30pm one night last week, I started to wonder whether it would be possible to automate a particular part of one of my website design processes. At present I do this task semi-manually and it takes me about 4 hours to generate a multi-page website.
Anyway, by 8.45pm I had scratched out an outline of what I would need a new custom piece of software to do to automate this task and by 8.59pm the ‘project’ was advertised on one of the main freelance websites….
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Within 2 minutes I had the first bid from a programmer….
Within 15 minutes I had four more bids….
Within 45 minutes I had accepted a bid and the programmer was working on the project.
Two days and $75 later (and with less than an hours work required by me) and I had a brand new piece of custom software which can complete the task in question in seconds rather than hours!
With several excellent freelance sites around nowadays, it is very easy to find a programmer/web designer/writer/whatever that will be happy to work with you and the cost (as illustrated above) will often be far less than you might expect.
If you spend some time thinking about the type of tasks you could outsource, I am sure you will soon come up with a fairly substantial list. The following are just a few ideas:
Website design
Website maintenance
Copywriting
General writing - for example of an entire eBook!
Software design/creation (for your own use or resale)
Graphic design
Script installation (and creation)
Dealing with your support emails
Finding new affiliates
Finding new link exchange partners
And so the list goes on….
Of course, as with anything, there are a few things to be aware of when outsourcing so here are my top tips for a successful project:
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1. Only post your project on the main freelance sites (list below). This will give you the best exposure and the highest level of competition from bidders. This means keen pricing and a good range of expertise from which to choose from.
2. When you post your project, ensure that you detail EXACTLY what is required. The more information the better. If you start adding to the brief after a freelancer has placed his/her bid, expect the price to rise….
3. Try and keep the brief as simple as possible. Remember that English may not be the first language of some of the freelancers and whilst I have never had any communication problems (in fact, most of the programmers I have used have a better standard of written English than the majority of my fellow countrymen!), it makes sense not to over-complicate matters with slang etc that may not be understood.
4. Don’t always opt for the lowest bid. All of the freelance sites listed below allow you to view feedback ratings for freelancers and I usually base my decision on this rating. I would rather pay a bit extra and use someone with a superb rating than save a bit of money and use a new freelancer. They may be great at what they do but unfortunately when you are dealing with people at a distance, you have no way of knowing and in my view, it isn’t worth the risk and potential extra hassle. Go with someone that has already proven themselves.
5. If your project is to create something that you want to resell (for example a software product or an eBook) make sure that you stress in the brief that at the end of the project, you will own the copyright and will have access to the source code/files. Obviously you want to ensure that the freelancer doesn’t come back to you in the future complaining that you are selling his/her work and that you can edit the product if you need to without having to find the original creator. It would also be wise to include a condition stating that the freelancer is not allowed to use your product in the future for someone else or indeed sell it themselves.
As for which freelance site to use, there are three that I recommend but my absolute fave is http://www.thetraderonline.com/scriptlance.html and this is definitely my ’site of choice’.
Alternatively, try www.eLance.com or www.Rentacoder.com
About the Author
Richard Grady has been helping ordinary people earn online since 1998. He writes a free newsletter which is published every two weeks. To subscribe (and claim your free gifts), visit: http://www.thetraderonline.com/newsletter.html
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June 28th, 2006
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What an Automated Web Site Can Do for Your Business
by: Halstatt Pires
As your Internet business grows, your free time will dwindle. Site changes will become time consuming and stressful. Automate your site and you can use your time for better purposes.
Automating
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Automating a web site can cut out tedious tasks such as updating HTML, FTPing pages and changing site designs. Advanced automated web sites can send follow-up emails, send out newsletters, manage sales, do invoicing, track users visits and more. There is practically no function that can t be accomplished.
There are many different types of automated web sites. Typically, the platforms break down into two categories, prepackaged or made to order. Automated web sites can range in complexity from simply using server side includes to full database driven sites. Server side includes are little snippets of code that allow content from one file to show on many pages. A database driven site, on the other hand, pulls content from an online database.
Web site information stored in an online database can be quickly and seamlessly inserted into many different types of templates. This becomes a huge time saver when you need to make a universal change to a web site. Depending on the system, the change can be made as a snippet of code or input directly into the database. Once entered, the regenerated site will carry the changes throughout the pages. In contrast, a non-automated site would require you to make changes to each individual page, a time wasting task. Let s look at any example.
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Assume you have a database driven, automated site. After testing the site, you discover the font appears very small in certain common monitor settings. Making an executive decision, you decide to change it throughout the site. With a manual system, you must pull up each page file for the site and change the html. If your site has 100 pages, you better break out the coffee! If your site is automated, however, you can simply address the font change in the database ONE TIME and generate the changes on all the pages. We are talking about saving days of your time.
If you are creating a site, make sure you use an automated platform. Don t waste days of your life making manual changes.
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About The Author
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Halstatt Pires is an Internet marketing consultant with http://www.marketingtitan.com - an Internet marketing firm in San Diego offering automated web site systems through http://www.businesscreatorpro.com.
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June 15th, 2006
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Promoting affiliate programs can provide you with a good extra income or even a full time income online.
To help you maximize your profit promoting affiliate programs, I’ve provided the following tips to help you successfully market your affiliate programs more effectively to your site’s visitors.
1. Publish an e-zine.
Running an e-zine will allow you to run prime position ads for your affiliate programs in every issue you publish, and is the #1 way for you to follow up with your site’s visitors.
You can also easily increase your commissions by sending out special announcements to your subscriber base whenever one of the affiliate programs you promote is offering a special bonus or a special limited time offer.
Once you build up your circulation you can further increase your profits by charging for ad space in your publication.
2. Use a pop up on your site that promotes your e-zine.
Using a pop up as a well as a subscription e-mail or form on your site can substantially increase the number of your visitors that subscribe to your publication.
Your pop up will draw your visitors’ attention right to your e-zine, and if you offer your visitors free bonuses for subscribing to your e-zine such as free ebooks or free ads you can further increase the number of visitors who subscribe to your publication.
3. Offer free e-mail workshops (e-mail courses) to your visitors.
Making e-mail workshops will enable you to effectively promote one or several affiliate programs that offer products that relate to the subject of your workshop.
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Many affiliate programs provide their affiliates with articles to post on their sites or run in their e-zines which you can use to successfully form the different parts of your workshop.
If you already write articles, you can easily use your own articles to form the different parts of your workshop and transform your articles into yet another powerful marketing tool.
To get the most out of your e-mail workshops, offer your workshops both on your site and by using a pop up, and use your workshops to increase subscriptions to your e-zine as well as repeat visitors your website.
4. Publish your articles on your site.
Posting your articles on your site is a great way to continually add content to your site and draw more repeat visitors.
To successfully use your articles to promote affiliate programs offer a free e-mail workshop in your resource box or use your resource box to promote your e-zine.
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This will provide you with an effective way to successfully follow up with your prospects when your articles get published as well as when your visitors read your articles.
5. Offer free ebooks on your site.
Many affiliate programs provide their affiliates with ebooks they can rebrand with their unique affiliate URL and these can be used as an effective marketing tool.
The best way to promote your affiliate programs with ebooks, however, is to make your own ebooks.
If you write your own articles, you can create a unique promotional item by making an ebook compilation of your articles with links to affiliate programs you promote.
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You can also create a best of compilation of your e-zine’s top issues to drive more subscriptions to your publication or if you make e-mail workshops you can transform these into your ebooks content.
To further increase your profits, offer your ebooks as a free bonus or part of a free bonus for subscribing to your e-zine, and/or allow your visitors to rebrand your ebook with a link to their own business, affiliate program or opportunity.
About the Author
Article 2002 by writer, Ken Hill. Discover proven strategies to generating more profit promoting affiliate programs. Get your FREE 10 Part Guide To Success With Affiliate Programs marketing course now at mailto:affiliatecourse@zipresponse.com
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June 9th, 2006