Archive for July, 2006
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Here’s some simple yet POWERFUL ideas on how to get people to link to your web site.
1. Offer other web sites free content to post on their web site. Include your link on all of your content. The content should related to your web site because it will be in front of your target audience.
2. When you visit a web site you’ve enjoyed a lot, write a review for the site. Write about the benefits you gain from the web site. Tell them they can publish it on their web site if they link to your web site.
3. Allow other people to publish your e-zine on their web site. Include your web site’s ad and link in each issue you publish. This may also help you increase the number of people that subscribe to your e-zine.
4. Market your web site as a free web book. Design your web site with a title page, table of contents, chapters, etc. Just allow other people to give away the web book by linking to your web site.
5. Give your visitors an instant article directory. Tell your visitors they can instantly add a free article directory to their web site by linking to yours. Just place your ad or banner ad on top of the article directory for your main web site.
6. Allow other web sites to use your discussion board for their web site visitors. Just have them link directly to the discussion board. Include your web sites ad or banner ad at the top of the discussion board.
7. Start a members only web site. Tell visitors what’s in your members only site and what it costs to gain access. Offer them a free membership if, in exchange, they link to your web site.
8. Offer your visitors a free sign up to your affiliate program. Pay them commission to sell your products or services. Just give them an affiliate link to track their sales. People will link to your web site to make extra money.
9. Create your own award site for other web sites. Give the winners a graphic or text link to place on their web site when they win. This will link your web site to theirs and draw more traffic to your web site.
10. Are you an expert on a particular subject? Offer people free consulting via e-mail if, in exchange, they either link to your site. People will consider this a huge value because consulting fees can be very expensive.
11. When you purchase a product and it exceeds your expectations e-mail the business a testimonial. Make sure your statement is detailed. Give them permission to publish it on their web site if they link to your site.
12. Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business ad at the top of the directory’s home page.
Okay. Your heightened drive to investigate more would be satisfied further. Go on reading, there are more minutiae to follow.
13. Exchange content with other web sites. You could trade articles, top ten lists, etc. Both parties could include a resource box at the end of the content.
14. Allow people to download software at no charge from your web site, if they link to your web site. The software could be freeware, shareware or demos.
15. Trade other forms of advertising to people that link to your web site. You could trade e-zine ads, print ads, autoresponder ads, classified ads, ebook ads, etc.
16. Give away web space to people for free. Since you are giving it away for free, request they link to your site by placing your ad or banner to the site.
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17. Join or create a web ring. A web ring is a group of web sites on a similar subject agreeing to link together. To find a web ring to join type keywords “web rings” into your search engine of choice.
18. Create an online club or association. Tell your visitors what’s included in the membership and what it costs to join. Offer them a free membership if, in exchange, they link to your web site.
19. Allow people to use an online service or utilities from your web site if, in exchange, they link to your web site. The online service could be an e-mail account, search engine submission, web page design, copywriting, proofreading, etc.
At this point of time, I’m like a doubting Thomas about the efficacy of this report.
It helped those readers who were seeking wisdom on Internet Marketing. Just few found this good.
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20. Offer a free e-book to your web site visitors. The ebook should be related to your target audience. Allow them to give the e-book to their own web site visitors by linking directly to your web site.
About the Author
Author Dan Brown has been active in internet marketing for the past 4 years. Dan currently is working with The Paid Surveys Report, introducing a very successful paid surveys database. http://www.paidsurveysreport.com
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July 28th, 2006
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Any good web site has a certain amount of interactivity which causes
visitors to need to enter data of one sort or another. Sometimes this
is just a name or gender, and sometimes it is a full array of
personal information. Some web sites even ask for social security
numbers, addresses or, in the case of medical sites, highly personal
data that would not normally be told even to one’s closest friends.
Of course, the most coveted data is an email address. This is because
the email address allows the visitor to be contacted over and over
again in the future. This, in turn, improves the odds that something
might actually be purchased (assuming the site has something for
sale) or that the message is read and understood.
In order for a webmaster and company to be completely ethical, the
uses of this information need to be clearly spelled out in simple,
plain English. This is called a Privacy policy, and all well designed
web sites which ask for any kind of personal data should include one.
This is not a legal requirement, it is simply common courtesy. You
are asking for something, and you should disclose how that is going
to be used and protected (if necessary). This allows people to make
informed decisions about what they want to tell you.
What should a privacy policy include? Some of my suggestions include
the following.
Okey-doke. Now that you have read till this point, we guarantee that additionally you will have something incredible. Your unusual interest would get a treat in the paragraphs that follow.
Email usage - If you are asking for an email address, then you need
to tell your visitors exactly what you plan on doing with it. For
example, on our web site we ask for an email address for guestbooks,
feedback and joining a mailing list. In the first two instances, we
do not use the email address for anything except a thank you and
never send anything else, so this is stated in the privacy policy. Of
course, we do send repeat emails if a mailing list is joined, but we
don’t give those email addresses to anyone. This is also clearly
stated.
Cookie usage - If your site uses cookies, you should explain
completely and fully what they are used for an how long they persist
(remain before they are deleted). The press has made a big deal about
cookies, and because of that people tend to have very negative
opinions. This makes it very important to explain exactly why you are
using them.
Advertiser issues - If you have banners or other advertisements on
your web site, include a section which explains exactly what privacy
issues this might bring up. You might just say you display banner
ads, and cookies may or may not be associated with those ads. You
might also indicate whether or not a web bug is included with the ad
(a web bug is a 1X1 pixel graphic used to track the effectiveness of
an advertisement). You can get this information from the advertiser
or agency (such as Linkshare or ClickXchange). You can also include
the URL of their privacy policy to allow your visitors to explore any
issues directly.
You say you don’t know this information? Or perhaps your site is
located on a free host such as GeoCities? My recommendation is to
find out and document your findings in your own privacy policy. Why?
Because at the very least you need to know and it will increase your
credibility with your visitors to include the information.
Special relationships - If you’ve got some co-branding relationships
then by all means include a description in your privacy policy. This
includes built-in search capabilities such as Atomz as well as
resources such as Coolboard and Hitbox. Basically, if you use tools
which are hosted on another site, include a description in your
privacy policy. It’s also a good idea to include a link to the
privacy policy of those tools as well.
This is very important to understand, as all of these tools, most of
which are free, collect statistics of one sort or another. These
statistics are sold to advertisers. While it may not be very
important to your visitors, by including the information, or at least
links for additional information, you are increasing your credibility.
Server logging - It’s safe to assume that your host logs everything
about your visitors and it’s wise to at least include a sentence
which states this rather obvious fact. If you use server logs for
anything, you may also include those uses as well.
Fine. Now that you have read till this point, we commit that along with this you will have something astonishing. Keep reading, there are additional minutiae to follow.
Contact information - This is critical. Always include a way for your
visitors to send you an email if they have questions about your
privacy policy. You will almost certainly not get many inquiries (I
have never received one), and including the contact data allows
visitors to get any odd questions answered.
Goodness gracious. As you have read till here, it means you are truly interested in and . Your nose for news would get a surprise in the sections that follow.
Other information - You may ask for other things from your visitors.
Be sure and spell out in complete detail exactly why you need that
information and what it will be used for. In addition, be completely
open about specifying if that information will be shared with others.
Anything else - The key thing to remember is full disclosure. Tell
your visitors everything.
In summary, include a well written privacy policy which spells out
exactly how you use any data that you get from your visitors. This
includes information entered directly by them such as email
addresses, as well as things that are merely inferred, such as ad
tracking and cookie usage. By doing this, you will gain your visitors
trust and improve your credibility.
About the Author
Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This
website includes over 1,000 free articles to improve your internet
profits, enjoyment and knowledge.
Web Site Address: http://www.internet-tips.net
Weekly newsletter: http://www.internet-tips.net/joinlist.htm
Daily Tips: internet-tips@GetResponse.com
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July 23rd, 2006
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There’s been a lot of questions as to what kind of affiliate scripts you can include on your webpages without jeapordizing your adSense account. Well, if you examine the differences between Affiliate Sensor, and CBMaximizer, I think you can gain some insight into this question.
Both of these scripts are based on the Clickbank marketplace, and pull their data and links from their collection of digital products. However, that’s about the only way in which they are similar.
First of all, Affiliate Sensor keeps 10% of any revenue from your AfSE generated ClickBak sales. CbMaximizer generated sales commissions are 100% yours.
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Secondly, Affiliate Sensor mimics the google adSense text boxes. So if you display them on the same page where you have adSense, you are in clear violation of adSense publisher TOS. However, you can legitimately utilize Affiliate Sensor code as PSA replacements for google adSense. There is certainly other legitimate uses for Affiliate Sensor, and it is a very easy to use and implement script, with great flexibility. Just don’t use it on your adSense pages!
CB Maximizer on the other hand, generates feeds, not text ads. You can customize the presentation very easily, using css style elements. You can specify the number of items to display, the categories which you care to pull from, you can even specify what keywords should appear in the header of products for which you pull the feeds. Even more important, your feeds will be recognized by search engine spiders as content, not just a script. (Please note, if your web site cannot display php, there is a java script option. The displayed items cannot be read by search engine spiders as content however).
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You also have a choice of randomly rotating which products are displayed, or displaying the products according to their performance in the ClickBank marketplace.
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I use it, and I think it’s a very handy tool. I include the feeds on my websites, in my articles, you can even incrporate them in your blogs…
Rob MacCurry Web Developer, Author, Copywriter
http:://my-refinance-site.com
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July 21st, 2006
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Discover How To BOOST Your Website
by: Liz Beresford
Don t you just hate the process of exchanging web site links? Finding sites that are relevant, placing a link on our site, contacting the web master to request a link swap, waiting for a response, that may never come… you know the routine.
Of course no one wants to exchange links, not really. Yes, we want lots of links from important sites pointing to our webs, but we aren t all that keen on having links pointing out again. We have worked hard to get visitors - why would we want to send them away again, and not just away, but maybe into the arms of a competitor? Not only that, but links pointing out take some of your web page s PR with them. Wouldn t it be great if there were a better way to increase link popularity?
In the last couple of months I have found such a way and it works like a charm. Oh I have done the hard yards trying to find high PR sites that wanted to exchange links with a low PR site. There aren t many altruists in this game unfortunately! Most of the sites I exchanged with were not doing much better than me. Those that invited me to exchange links with them were either totally unrelated to my topic or were link farms.
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I was spending a lot of time trying to figure out a new way to get links in. I bought link exchange software, which made it easier and quicker to find relevant sites, but the results were mediocre. You need a lot of links pointing in to make a difference to your ranking, and its hard to get more than a couple of dozen by link exchange alone.
Like all good ideas its so obvious when you discover it that you can t think why it took so long. What do web masters running information sites need, apart from lots of links? New content of course! They have to keep their sites lively so that visitors will return. If they have an ezine it has to be filled with fresh content each time it goes out. Offering relevant content for free solves the web master s problem. That s right, there is a great market for articles to feed this ever hungry machine.
O.K. As you have read till here, it means you are actually speculative in and . Your nose for news would get a treat in the sections that follow.
When you write an article and syndicate it all you ask in return is that whoever uses it includes your links. This means that you get links coming in from a lot of sites, many with high PR and you don t have to reciprocate. If your article is published in an ezine it may reach thousands of people, after which the ezine is frequently archived, together with your links.
This isn t the only easy way to get links that I have discovered, there are others and if article writing doesn t appeal there is bound to be one tactic that does. If you would like to learn more about article writing and other ways to raise your link popularity I can highly recommend a downloadable video tutorial by Louis Allport. He teaches 7 fast ways to get links and ultimately increase traffic to your site. Most of them are free. Take a look: http://www.net-abargain.com/. This course is new and is being sold for a low introductory price of $24.95 for the month of December.
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July 20th, 2006
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A homey and loved house thats priced right is always the best-seller. Here are some house selling tips that your prospective buyers will love:
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1. The smell of freshly baked bread.I know your not a baker, but go out and some buy some brand name rolls. Put them in the oven and bake them slowly on a low tempature.
2.Put brightly colored flowers near the outside of the entrance. For example my favorite are red geraniums in a clay pot.
3.Replace or shine your kitchen door handles. Shiny doornobs do get noticed by homeseekers.
4. Contact a local home mortgage lender or nationwide one such Mortgage Moola at http://www.mortgagemoola.com and ask them for a free open house flyer or if you’re in New Jersey contact us at http://www.bestnewjerseymortgages.com. This flyer will feature your house seling price with possible financing options. In addition to your house flyer with your selling features. This payments options flyer is a great selling tool for potential homebuyers. This lets them know exactly how much they will be paying each month. In addition, let your mortgage company pre-qualify your candidates so you don’t waste your time. Otherwise, your going to have all your neighbors just coming over to look at your house.
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5. Lastly put some photos around your house. Both new and old black and white photos. This will reinforce to your potential buyers the sense that a good strong family once lived there.
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Wishing you the all the best and happy home selling. For further information and house selling tips please visit us online at http://www.mortgagemoola.com or http://www.bestnewjerseymortgages.com.
If reprinting or distributing the above article please make sure it is reprinted or used in its entirety including about the author, John DiDomenico
About the Author
John DiDomenico is a licensed Real estate agent and mortgage consultant. He understand the whole home buying process from searching to signing. Please email him any questions at john@bestnewjerseymortgages.com or visit http://www.bestnewjerseymortgages.com
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July 18th, 2006
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Web Templates: Replacing Designers?
by: William T. “Chip” Lane
Though this is a praiseworthy article, I always get startled if it assists readers in any way.
It assisted specific folks who were searching for . But some of them didn’t aide.
Only you have the intelligence to be the best critic of this write-up. Be ready to finish and assimilate the facts of this report.
I ve seen articles (and websites) that suggest you can buy a website template and skip the expense of hiring a professional website designer. Recently, I read several testimonials from the very satisfied customers of a website template vendor that mentioned how quickly they were able to get their sites done. The template vendor commented that he/she had known people to complete their websites in around two hours.
With experiences and statements like these, it not surprising that more and more people are attempting to build websites themselves. I think that s great in a way. For those of us who are concerned about the trends in the web industry and community, it s great to see more people becoming web oriented and involved.
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However, I think there is a misunderstanding by many of these people about what a website template really is and is not. At this point, I think it only fair that I should mention that I am a professional website designer (the person you supposedly don t need anymore). I should also mention that this is not my sole motivation for questioning this idea of templates replacing web designers. As a matter of fact, I think website templates are extremely useful. I recommend using them to my clients as a way of getting a great graphical look for their site. What I hope to convey is that template consumers need to know what they are and what they aren t getting with a template.
Consider an analogy for templates: pretty boxes for very important gifts. If you buy a pretty box, and put all the right stuff inside it won t everybody want to open the box and use the contents? Doing it yourself will save time and money so why not? Sounds good, and the people who wrote those testimonials would certainly think it was a good idea right?
But let s consider the contents of the box. Aren t you the best possible source for information about your company, organization, product or service? Of course you are! So the content of your box is bound to be great right? Well yes and no. Good web designers know that their clients are the best sources for the information that needs to be presented on their websites. However, they recognize that not everyone can organize that information in the optimal way for inclusion in a web page. If the contents in the box are wonderful, but jumbled, or hard to get out of the box, people may not like the box (or worse yet the owner of the box). Just as a badly considered gift (even a beautifully wrapped one) may offend someone, a poorly organized site can actually harm your efforts.
Take the analogy a bit further. Assume that all concerns about the content are dealt with: it s perfectly organized and you ve got a knack for writing copy that would make most professional journalists green with envy! Voila: great looking presentation, content and organization! Now you ve got it made or do you? Where is the box? Your audience needs to find this incredible box before they can open it.
A website template, no matter how beautifully designed or filled, is a box in the middle of a desert. Without adding content and description meta tags, titles, alternate content, proper use of text links and alternate navigation and registering the site with search engines, directories and obtaining useful links (to name but a few of the technical considerations), your pretty box may remain in the middle of that desert. It does no good for anyone if it isn t findable on the web.
Do you believe this report is resourceful enough to meet the needs of all persons?
It was like a blessing for those readers who were all hot for . But few were unfortunate.
As a person who is hunting for , only you can fairly figure out if this assists. One needs to be pertinacious while reading because the final word can make a difference.
A website template is a pretty box. Pretty boxes make a difference or we wouldn t all spend so much time wrapping all the gifts we give. Some people make their own boxes and wrapping paper and that s really great. But most of us buy mass-produced boxes and wrapping paper. It saves time and money. So do templates. But none of us would assume that boxes or wrapping paper would make up for a poor gift. Website templates make sense if they are kept in perspective as a specialization of labor in the production of websites. They are not however, a substitute for the experience, knowledge and judgment of professionals who have a vested interest in your success.
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About The Author
Chip Lane is the owner of Lane Web Design (http://www.lanewebdesign.com) a full-service web design and consulting firm located in Mebane, North Carolina.
You are welcome to republish this article as long as the link is kept active.
chiplane@lanewebdesign.com
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The hindmost word of this report, would let you understand the importance of it. You would have got the crux of write-up only if you would have read it till the end.
July 15th, 2006
Here is your report. To have a detailed illustration on , explore this article.
Finding A Free Host
Part I: Meeting Your Needs
Introduction
Okay. You’ve been patient enough to read till this point, it means you are basically meddlesome in and . If you continue reading, we assure that your curiosity in this would intensify.
People on the internet are greedy. They want some ultimate free host, with unlimited storage, unlimited bandwidth, and no ads. That will never happen, unless it is some private host that only allows a few users. I hate seeing this greed. Why should a host give you so much, and you don t even let them make money? It s a ridiculous idea. You have to make realistic goals on what your host might be able to provide you.
The point of the article is to help you determine the specific requirements for the free host you want to pick.
Storage & Bandwidth
To determine how much storage and bandwidth you need for your website, you need to think about what kind of files you may be storing. The majority of people who don t have anything but HTML and image files usually don t need more than 5 Mb. If this is the case, don t rule out any host because it doesn t have a huge amount of space. If your website stores several megabytes of files, your choices may be limited. There are plenty of websites that give you 20 Mb+, but most will ban file types such as .MP3.
Ad Types
I have heard a lot of people complain about how annoying the ads are on their free websites. It s rare these days to find a host without ads, and when there is one, it is usually abused and goes down months later. That happens for a reason, and that reason is that there is no money to be made when you have no ads. If people aren t paying for the website, ads are the way the company pays for their bills and salaries.
But don t lose hope yet, there are options. If you are a business site, it might look unprofessional if you have a banner on the top of your page. For this reason you might choose a host that looks like it will stay around for a while but has no ads, or get a host that has pop-ups. Pop-ups are quicker for the user to click out of, and the visitor only has to see it a second every time he enters a new page. The downside of pop-ups occur when visitors change pages quickly. If your visitors go to many pages each visit, a pop-up coming back up every time may be very annoying. In this situation, a banner may be better.
A final issue that has come up dealing with advertising is whether your host will allow you to host your own ads. If your website becomes popular, and for some reason you still don t want to move to paid hosting, you may want to sell advertising space on your website. This may be a problem for some hosts, as they don t necessarily want you to make a profit off of their free service. You may want to factor this into your search for a host if you are planning to make a profit off of a free website. I would recommend that if this is even a factor, you should pay a small fee for paid hosting. You receive more benefits, and there are a lot less hassles.
Scripting Languages Supported
Whether a webmaster is a programmer, or just someone who wants interactivity with their visitors, factoring in what programming languages a website supports may be important. All free web hosts allow HTML, images, and JavaScript. But to get features such as a message board, polls, and chatrooms, you have to have more powerful languages such as PHP, CGI/Perl, and ASP. The list of free web hosts that support some or all of these languages is very small. Hosts that allow this are prone to getting abused, and usually shut down quickly if they don t take precautions to avoid abuse. If it isn t absolutely necessary, do not make this a requirement in finding your host.
Various Other Features
Other things you may need to think about include length of your URL, and what type of uploading you have.
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If you have a business site that you want to be easily remembered, http://www.freewebhostwith50megsnoads.com/sites/users/you might not be a good web host. Length is an obvious factor, as it is hard to remember a long URL. Another problem might be the domain hosting you. If you are a business or a professional site, do you really want to have the words FREEHOSTING or ALL4FREE in your URL? Think about this when finding your host. Redirection services may seem like a good solution, but often to pay for this service, they too must have pop-ups or banner frames.
At this point of time, I’m like a doubting Thomas regarding the advantage of this article.
It clearly added to the list of people who were unearthing . It was unproductive for some.
As a connoisseur who is searching for , only you can rather figure out if this assists. Explore till the close to feel if it works for you.
The method of uploading is important too. If you are comfortable with FTP programs, you may want to require your host to have an FTP account provided to you. This might not be the best tool if you aren t very technical and have to update your pages a lot. Try looking for an Online File Manager as a feature.
Conclusion
I hope this article helped you figure out what features you need to look for when deciding on a free host. Next article in this series will tell you how to actually find the host.
Elan Bechor
About the Author
Elan Bechor runs The Internet Library (http://internetlibrary.vr9.com) and writes various articles about getting things free on the internet. The Internet Library also is a directory of free information.
The hindmost word of this study, would let you recognize the value of it. The essentials can be explored only if you comprehend it till the hindmost word.
July 13th, 2006
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If you engage yourself in this piece of article, you would notice the delight of rejoicing some nibbles of acumen. This dramatic elucidation is clearly for you.
Copyright 2005 David Frey
Yes, I admit it - I hate asking for referrals - don t you? Be honest. Doesn t your heart start to pump faster and hands start to sweat even thinking about asking a customer for a referral?
If you re like me, you hate to impose on others. Asking for names of friends or family members almost makes you feel as though you re selling a multi-level marketing opportunity.
Not to worry. There are many ways to get a continual stream of qualified referrals without having to go through the painful process of asking for referrals face-to-face.
The secret to getting referrals without asking for them is to develop referral systems that do the asking for you. Here are six innovative systems for getting referrals without asking.
Referral System # 1
Make a list of people / businesses that sell complimentary products and services to your own product or service. If you sell athletic shoes your list might include health clubs, running clubs, basketball teams, or podiatrists. Now create a referral program that pays referral fees for people that are sent to you by your referral partners.
To make this system more effective, give your referral partners customized coupons, tickets, or cards that the referral brings with them to your business so that you can correctly track each referral source.
Referral System # 2
Approach charities in your local area to get a list of donors that already give to the charity. The United Way is a good place to start. Most United Way donors make advanced pledges or set goals to give a specified amount to the United Way.
Now approach the executive sponsor of the United Way donation drive and make a proposal. Propose that for every referral that is sent from their organization to your business, you will take a percentage of your sale and donate it to the United Way (or whatever charity they are affiliated with) in their name.
Referral System # 3
Local churches are always looking for innovative ways to raise money to sustain the programs they offer to their members. Most churches would be enthusiastic about the opportunity to receive a donation from you or your business.
Simply call up the ecclesiastical leader and ask if you can meet with him/her to talk about a potential fundraising activity. Propose that for every referral (church member) they send your way, you will donate a percentage of the sales to the church. In return, the church should agree to promote your business.
This same referral tactic can be done with the booster clubs of local sports teams, Boy Scout troops and other organizations looking to raise money.
Referral System # 4
The fourth referral system is very simple. Give your products or services away (or significant discounts on your products or services) in local raffles. In my hometown of Friendswood, Texas the local Ford dealer gives away a brand new truck in a 4th of July raffle through the local Chamber of Commerce.
The tickets sold in the raffle go towards paying for the cost of the truck and the dealership gets to display the new truck for several months leading up to the raffle in high-profile areas provided by businesses that are members of the Chamber of Commerce.
In fact, we found our financial planner through a raffle offered through the local Boy Scout troop. We “won” a full financial analysis and eventually purchased some of his products as a result of the raffle.
Referral System # 5
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Most everyone has a barber or hairstylist they use on a frequent basis, especially if you have children. I don t know about you, but my barber always engages me in conversation during my haircut. And most barbers and hairstylists are very happy when you give them a $2 - $3 tip. Do you see where I m going with this?
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Why not approach the local barbers and hairstylists and offer them $1 for every referral card they pass out to their customers. You might even motivate them to talk up your business by promising them a percentage of each sale that results from their referral.
Referral System # 6
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The last referral system will not only bring you referrals, but will also create a lot of goodwill. I learned this tactic, strangely enough, by Princess Diana and a local real estate agent. When Princess Diana died a close associate of hers was interviewed and revealed that Diana always carried a set of “royal” thank you notes.
Every time she met with someone she would remember their names and as soon as she got in her car she would write a short thank you note to them. The people cherished the thank you notes they received from the Princess. After hearing that, I started to carry around my own box of thank you notes.
But here s what really will make this referral tactic take off. Not long ago I received an email from a subscriber to my Marketing Best Practices Newsletter that had this phrase under the man s signature:
By Referral Only
By Referral Only…means: We invest 100% of our time and energy to delivering first-class service to our clients. As a result, our valued clients, suppliers, and friends refer their family, friends and work associates to us for advice on buying or selling real estate. We’re interested in building strong life long relationships one person at a time.
You see, its not enough to send a thank you note. People need to know that you want and appreciate their referrals. The phrase, in essence, answers the question, “What can you do for me in return for this nice thank you card?” Immediately, I had this phrase printed on the bottom of my thank you notes and my referrals took off.
Conclusion
Each of these referral tactics that I have shared with you are s-y-s-t-e-m-s. They motivate others to generate referrals for you without you having to play the role of the beggar and asking for referrals face-to-face.
The best thing you can do to excite your referral partners is to get them to experience your product or services themselves. Then they can talk about it with first-hand knowledge. It will not only make them more credible to others but once they’ve experienced the benefits of what you have to offer, they will be more excited to tell others about it.
In the referral systems that require you to pay referral fees, make sure you pay quickly, honestly, and with gratitude. Always give your referral partner the benefit of the doubt. If you treat them right, you will be the benefactor.
About the Author
David Frey is the author of the best-selling manual, “The Small Business Marketing Bible” and the Senior Editor of the “Small Business Marketing Best Practices Newsletter.” To get your free lifetime subscription visit http://www.MarketingBestPractices.com
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July 11th, 2006
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Well written web sites don’t just happen, they are designed and engineered. You don’t just run the spell checker through the text and consider the job done. You need to review the words, and examine them carefully. Put yourself in the place of your prospects and customers. How will they perceive and respond to what is written?
Euphemisms
Review your text for euphemisms and consider rewording them for clearer meanings. A euphemism is a milder or vaguer word or phrase used in place of one that might seem too harsh or embarrassing in a particular context. The commonest subjects for euphemisms are bodily functions (to relieve yourself), sexual activity (to make love), death (to pass away), economics (downsizing), and violence (to do away with).
We all need to resort to this kind of language in order to respect people’s sensitivities, and our own. But there are two kinds of euphemisms that are questionable:
euphemisms that blur the meaning or cause confusion (e.g. cloakroom for toilet).
euphemisms that attempt to show unpleasant activities in a more positive light (e.g. ethnic cleansing for the wholesale killing of peoples).
Some euphemisms have even become official clich s, e.g. helping the Police with their enquiries (= under interrogation and imminent arrest). Readers outside your locality often confuse euphemisms. So check your site carefully for such ambiguities.
Confusable Meanings
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There are many pairs of words, which are similar in form and meaning and are often confused. For example affect and effect are often confused. Affect means to cause a change in, where as effect means to bring about. Always check your site carefully for such words (its/it’s and to oo are classics).
If you would like a free list of commonly confused pairs of words and their meanings, send me an email at grant.mcnamara@translateme.co.nz.
Tautology
Tautology is the repetition of the same idea or meaning in a phrase or sentence, as in free gift (all gifts are free), a new innovation, and to return again. Some tautologies are contained within a small group of words based around the noun, for example future prospects, past history, general consensus. We use tautologies mainly in speech, but if we are not careful they creep into our written text. Such words can often be dropped because their meanings are contained in other words within the sentence. Using tautologies in written text is not usually good style and you should avoid it.
Formal and Informal Language
The different contexts and levels of formality in which English is used are called registers. At a broad level, English, like all languages, varies from the formal and technical to the informal and casual. Register also takes account of the various types of communication, such as conversation, informal writing, journalism and broadcasting (formal writing includes essays, speeches and academic books).
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In conversation, for example, use of the personal pronouns I and you is relatively high, and contradictions such as I’ve, you’re an don’t predominate over the fuller forms. And in conversation slang and colloquial words occur regularly. In more formal writing, colloquialisms are uncommon, the pronoun one is more likely to be used than the you, upon is likely to be used as well as on, and more formal words such as ascertain and desirous are likely to occur.
Each mode of writing and speaking calls for its own different kind of language. In its most formal register, a machine might be said to be malfunctioning; in a neutral or everyday register it might be described as not working, and at the informal extreme it will be said to be broken or kaput. Formal words are usual in instructions and notices; alight (from a bus or train), conveyance (for vehicle), enquire (rather than ask), notify (rather than tell), and select (rather than choose). In more general contexts, purchase is more formal than buy, edifice more formal than building, endeavour than try, and purloin than steal. The language of technical writing has its own terminology; for example gravid, meaning pregnant, occurs only in medicine and biology. Most of these formal words can be turned on their heads and made to look silly (Do you really live in this edifice?).
Always consider providing your visitor with a glossary of words and phrases. And remember anyone, anywhere in the entire World can and will look at your site. They all need to be able to understand what you mean, and they must feel comfortable reading the words.
And if you’re considering having your web site translated/presented into one or more foreign languages; reviewing the words on your site takes on a special significance. Poor translations are highly likely to occur if we haven’t made a careful review of our text, taking account of the points discussed above. What are the potential pitfalls and what can you do to ensure a trouble free translation project?
The first step is to define exactly what you want the translation to achieve; the terms of reference. Think about whom your audience is and what type of language they want to read. There are many ways to write a sentence. As we’ve discussed, you can use simple language, formal or informal language, technical or difficult.
Language translation isn’t just taking one language and rewriting it into another language. The translation needs to convey not only the meaning and substance of the source text, but also convey the message in the same theme and at the same reader level. Thus a good translation will be at a level equivalent to the source language in complexity and formality. Put another way, the translation must use the same register.
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The reading level, for example, can be checked using either the Flesch or Flesch-Kincaid readability measures. These measures can be displayed at the end of a spell check automatically in Microsoft Word.
No one style of vocabulary and grammar is superior to another; it is there appropriateness to the occasion that matters. But read the text of your web site carefully, and consider the language you are using. Are you using technical language that only specialists in the field will understand? If your site is aimed to sell goods or inform ordinary people, will they understand the words and is the level of formality appropriate?
Are there confusing words?
Are you using slang that no one outside your locality would understand?
A good quality translation agency will provide a thorough language site review before they perform any translation. Both client and agency benefits because the results of the translation project will be of a far higher quality.
I hope this has given you something to consider so that you can ensure your web site is as good as the quality of your products, services and information your organisation provides.
About the Author
Grant McNamara
grant.mcnamara@translateme.co.nz
Grant McNamara is a consultant specializing multilingual software
development and internet support.
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July 10th, 2006
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A Stupid question.
by: Robert J Farey
This is a stupid question but it has to be asked.
Does your sales letter create as many sales as you would like?
What proportion of them respond to your advert?
What is just as important, how many of those that responded actually purchased your product?
How can you improve the response rate?
How many new email addresses did you capture?
Do you have an ‘opt in’ strategy so that you can mail them later with more offers without being accused of spamming?
Let us look at the sales letter first.
The headline.
Does it stand out? Does it grab your attention?
Ah. Did you notice some embellishments to your info warehouse of ?
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Does it shout, “READ ME, READ ME, READ ME”.
On the other hand: Does it give a tantalising hint at something interesting inside. Something of real benefit to the reader.
Does it ask a question that can only be answered by reading the content of the letter?
The letter itself.
Is it speaking to a group of people? Or is it a one to one conversation?
How many times does it say ‘You’ compared with the number of times it says ‘Me, We or I’.
Your readers are not interested in you or what a marvellous gadget you are offering. No, they are only interested in what it can do for them. How much better off they will be if they invest their hard earned cash in your enterprise.
Will it help them to become rich, a better person, happier or better looking, Will it make them more attractive to the opposite sex?
Convince them of just one of these, or similar things and the price will not matter.
It all boils down to “What’s in it for me.”
The old adage: “Sell the sizzle, not the steak” is as relevant now as it was in the old days of door knocking.
Let’s go back to the original sales letter. How good was it in the first instance? Were you happy with the initial response? if so, what went wrong? Has it become stale. Would a makeover put it right? Perhaps it just needs a new headline.
If the click through rate is good, it would appear that the headline is doing it’s job. Should the ratio of purchases to clicks-through be poor I would suggest that the text of the letter is not up to scratch.
The problem may not be in the letter, or the headline. It could be that you are not aiming your advertising at the right people. Whatever you are selling, a very large percentage of the population will not be interested in it. You must find those who are the most interested in your particular product.
You would not think of advertising fishing rods in a boxing magazine.
It is amazing how many things are aimed at e-zines and other media that have little or no relevance to the product.
Let us assume that we are advertising in a selection of ezines. How do we know which ones to use? The surest way is to sort out some likely ones and subscribe to them. Ask for some back issues. Get a feel for the type of readership. Would they be likely to be interested in your product? Or have you another product that would interest them? I have had some of my best product ideas from reading an ezine that had no relevance to what I was selling at the time.
I generally try the cheapest adds first, if I am sure that the readership is right for my product and the cheap ad’ pulls even a few sales, I then put a similar ad in the best position in the ezine, knowing that if the small ad’ works, the bigger ad will surely make a good profit.
Should the cheap ad’ not work, don’t give up yet. You can generally get a good idea of what is working by studying the other ad’s in the ezine, especially those that appear week after week in more than one ezine. Type out a similar ad’ but for your product and see how it goes.
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Copy other people’s methods but don’t copy their adverts. As soon as someone has written something, it immediately becomes their copy write and you would need their permission to reproduce it. (The main exception is if you paid that person to write it for you.) In that case it is best to decide who is the owner of the copy write before you start.
Don’t give up. If you have faith in what you are selling, you must find the best methods of advertising it.
Then it is up to you to write the best advert that you can. Always remembering that it is the headline that must capture the reader’s attention. Without a good headline, the best advert in the world will be overlooked and just a waste of space, time and money.
I hope I have given you something to think about. In this business your adverts are your shop window. The aim is to get their attention and invite them to come in and take a closer look. I wish you all the best in your business ventures, remember, You are a very important member of the community. Without the small businesses, the world’s economy would collapse over-night.
By for now. Bob…..Robjfar
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About The Author
Robert earns his crust by targeting the thousands of newcomers to internet trading. He aims to cut their learning curve to enable them to start earning money from the word go.
He learned the hard way. You can learn the easy way.
Well. Your extreme urge to explore more would be satisfied further. Go on reading, you’ll gain some more cognizance.
Checkout his website. It’s not posh. It’s not perfect, but it is effective. http://www.learn-and-earn-now.co.uk/
bestdeals@farey.fsbusiness.co.uk
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July 8th, 2006
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