Archive for August, 2006
This article is clearly ideal for all the corroborations. Ascertain the specifics of Website Promotion in this ballyhoo. All these details could vicissitude your philosophy.
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The Internet is made up of 10,000,000 pages of text, with over 7.3 million pages being added every day. Without an aggressive promotion program, your site will disappear in the crowd. But don’t worry, there are many different things you can do to get the traffic you want that require varying levels of time and energy.
Start with the simplest thing first. Listing your site on search engines is always your initial step. You can do this easily with sites like http://www.AddMe.com. On AddMe.com you can list your site on about 14 search engines at no cost. For a fee of between $30 and $50, they will list your site once on about 1,200 search engines, newsgroups and other similar places.
Your next step is to list your website address onto everything that people will see. This includes flyers, booklets, advertising, product labels, business cards, signs, press releases, phone book listing, invoices and your after-hours answering machine message. A simple message, like “We’re sorry we missed you, but to find out more about our company visit our website at www.OurBusiness.com.”
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If you can write articles, you have an excellent way to promote your website. All you have to do is write short articles, about 300 to 500 words, covering topics of interest to people who visit your site. Then post these articles on your website and on free articles sites. I live in Arizona, but my articles have appeared in publications, ezines and websites all over the world. Because of this, I’ve had clients from all over the country, including New York, New Jersey and Little Rock, Arkansas. I even have an e-mail auto responder set up on each article page so that people who want to use the article can have it automatically e-mailed to them. It’s always nice to have my articles help others, and in turn to have others promote my business. If you want to list articles on free article sites, try these.
http://www.ideamarketers.com
http://www.goarticles.com
http://www.webpronews.com/submit.html
http://www.netterweb.com/articles
There are many other sites like this out there, just Google for “freearticles site.”
Viral marketing is a good way to promote your site too. These Tell-A-Friend promotions have been around for a long time, but with the advent of e-mail, it’s now easier than ever. A great way to do this is to offer free e-cards on your site. Someone sends a card to a friend, but the friend must visit your site to pick up the card, where they are encouraged to send a card of their own. People love sending cards for free, and in return they gladly promote your site. Another option is to have one or more ebooks or reports on your site with interesting information that people can download for free. In the ebook, you tell people to pass it along to any of their friends while including information about your site.
You can also try affiliate programs. These are programs where you have a product or service, someone else promotes it on their site, and you pay them a commission for every referral or sale they give you. These can be tricky, as you need a program to track the referrals. There are different companies that offer tracking programs for businesses, just be sure to check them out well. This allows your products, services and website to be promoted by others.
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By far, the best way to promote your business is through customer loyalty. You can do this in an unlimited number of ways. Some travel sites will send e-mails to clients containing information about their destination, like weather, discounts and interesting sites. You can offer a regular e-mail newsletter, advice on a bulletin board, useful links or anything else you think your customers would find useful.
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Every business must market itself, especially on the Internet. So try the marketing techniques you think will work best for your site. Whatever you decide to do, keep reevaluating your marketing techniques to be sure what you’re doing works for you.
About the Author
Do you need a website for your small business or yourself? Do you need copy written for your website or business? I make website design fast, easy and affordable. Go to my site NOW! Free monthly newsletter too. http://www.CreativeCauldron.com
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August 29th, 2006
Would our cognizance match yours? Have you ever tried to understand ?
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Some people have little difficulty attracting and
maintaining clients who have higher discretionary funds to
spend for solutions. Others can’t get to first base. If you
are one of those and want clients that can pay more and you
currently aren’t attracting them, here is a list of 10
barriers that might be interfering.
Higher paying clients are easier to work with, appreciate
your work more, pay quicker and are more profitable.
Okay. Now that you have read till this point, we assure that additionally you will have something amazing. If you continue reading, we hope that your inquisitiveness in this would increase.
Whenever I am asked by a independent profession how to get a
client to pay more money, the first answer tends to be “you
can’t.” It is very difficult to raise your rates with your
existing clients. You generally need to find new, higher-
paying clients.
1. Equal stature. People usually take the time to listen
to people who are just as important as they are. Are you on
their listening level? Dress the way they do, even if you
deal with them only over the phone. Speak in their
language. Show the same type of authority and posture.
Avoid jargon and words they aren’t familiar with, yet use
ones that they are. Talk across or equal not down or up.
Take control of the relationship. This may seem to
aggressive, however, this is the way you raise yourself to
their equal.
2. Thoroughly know their challenges and what solutions your
service/product provides.If you can’t relate to their
“world” then they will not let you in. They are proud of
their “world” because they made it so.
3. Be friendly with all those that surround them.
Administrative secretary, receptionist, any of their
gatekeepers. Yes, they will report about you on your
behavior.
4. The higher the ladder you go, the more likely they will
be a visionary. This means they are more concerned about
the future and will talk and think in those terms.
Visionaries are not price sensitive so don’t even place that
on your radar screen with them. Know what their visions
are, support those visions in any way you can. If you have
a product or service that can make their business better,
you will have a sale. Remember though, it’s their
perspective of “better” and not yours.
5. The higher you go, the more they expect in great service
and additional services outside the scope of what you
provide everyone else.
6. ALWAYS keep your promises before an after the sale and
they will keep the relationship. Break it once, yes,
usually just once and you’re history.
7. Don’t brown nose. They smell it a mile away. They will
either quickly turn you away or play you for entertainment
and then toss you away. Once you get this label you can
almost hang it up in their circle unless you fess up to your
inappropriate behavior.
8. They don’t have the word “mistake” in their vocabulary.
Everything to them is a “learning lesson” and is connected
to a price tag. If you are even harboring some person
beliefs of making mistakes, they will sense this as fear.
And since fear has a special energy/vibration they have keen
senses for it.
9. Their first response to your proposal will always be
“how can they do it in house themselves.” Expect to be able
to demonstrate the specialness and if you can particular
show how it can be completed in-house, the more brownie
points you earn. The higher your expertise or specialties
the less chance they can “create it in house.” This is
because higher paying clients tend to gravitate to
specialists.
10. The higher the clientele, the better their leveraging
skills are. If they can figure out how to leverage it
better and cheaper, you will lose. This isn’t always true,
most times if they have too much on their plate already and
don’t want to spend their focus time away AND they like you,
you can get the sale.
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11. “No” is a test. Don’t take anything for granted.
Flexibility and diversity are important in riding out the
storm.
12. Find clients to whom your work is not only valuable,
but essential to their goals.
13. Know your worth and stand by it.
14. Remove the “under earner” mind set.
15. Make it easy for them to work with you. Remove any
hoops or extra steps that take up their time.
16. Decide in advance what you’re going to do if they don’t
accept your higher fee.
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17. Presentation level needs to be on their level or
perceived to be there.
18. Rely more on referrals for this market.
19. Be confident and know you can attract them. Feel and
allow the possibility without question — 100%. Remove any
doubt.
(c) Copyright 2004, Catherine Franz. All rights reserved.
About the Author
Catherine Franz, is a certified life and business coach
specializing in marketing and writing,Internet and
infoproduct development. For other articles, and ezines:
http://www.AbundanceCenter.com.
The article is intented at facilitating you with all the required nimbleness. We always make an attempt to provide you the best on .
So, how was your experience scanning this report? Do come back here again for an intrinsic detail on and .
August 25th, 2006
What is so interesting about ? Let’s share the opinion on .
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“The Potential of Publishing your Own Ezine”
by Justin Blake
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There seems to be a bit controversy over what really makes
a marketer a living on-line.
It seems that everyone out there insists they have the
“perfect program”, or the “perfect pay plan” that will make
you a millionaire practically over night. All you have to
do is join either for free, or pay a small fee anywhere
between $5.00 to $500.00 and up.
To be honest, 99.9% of all these programs and pay plans
won’t make you a dime. It is sad but true.
Only a select few on-line marketers actually make money
or sign up affiliates from these programs.
99% of the “Lucky” .01% peoples have their own Newsletter
or Ezine. This is the only way to make a living on line.
Publishing your own ezine/newsletter, staying in contact
and offering honest, high quality content to your
subscribers will raise your sales success rate anywhere
between 30% and 50%.
Okay. The later lines might be an embellishment. Keep reading, there are extra particulars to follow.
Without a quality ezine/newsletter your chances are a slim
1% to 15% depending on your sales letter, product/service
demand and targeted audience.
With a response of only 1% to 15% chances are you will
spend more money on the leads and advertising than
you will make in return profit.
(Trust me. I have been losing money on the net for years
before I started my own ezine. It’s a good thing I learn from
my mistakes 
With your own ezine/newsletter you are almost guaranteed
to make sales and a profit every time you send an issue or
a solo ad.
Very well. The following lines might be an added advantage. Keep reading, there are additional minutiae to follow.
( Many people don’t like solo ads, so you must use them
responsibly. Do not abuse your list or you will soon be
receiving more UN-Subscribe requests than Subscribe
requests along with some nasty messages. These
nasty messages can kill your motivation and belief in
yourself.
Thus comes the death of your ezine/newsletter and
your reputation! If you acquire a bad reputation on the
net then chances are you will always have that bad
reputation and you can kiss your dreams of making
a living on-line good bye forever.
Or until everyone forgets about your name a few years
later.
But why take a chance like that?! It is simply not worth
it just to make a few sales.
Honest marketers always prevail in the long run.
( Please read that last line again. )
Now with that said, I will continue.
With your own ezine/newsletter you are advertising
to a targeted audience over and over again for FREE !
You won’t have to pay .01 to .25 and up on the dollar
per address. You already own the list !! 
Many of my fellow publishers and marketers reading
this right now already know this and are focusing all
of your efforts to gaining subscribers. But there are
some of you who don’t realize the potential your
ezine/newsletter has for making you a living on-line.
If you wish to acquire a respectable reputation as a
known marketing, dieting, taxidermy guru then you
must publish your own ezine/newsletter.
I know many of us fellow publishers ( including myself )
occasionally have a hard time either finding the time or
thinking of an interesting topic to send out every week.
This should never stop you from publishing an
ezine/newsletter. You can always find someone out
there who would love for you to publish an article(s)
they have written. In exchange for using there content
all you have to do is allow them to post a small ad
about themselves or their product, ezine etc. at the
end or beginning of their article.
Here are a few article directories to help get you
started:
http//ezinearticles.com
www.articlecentral.com
www.aracopy.com
www.authorconnection.com
www.certificate.net/wwio
www.ideamarketers.com
I know there have been times when either I didn’t have
enough time to write an entire ezine, or just wanted to
trade articles with someone else as a promotion for
our ezine’s.
With thousands of other publishers practically begging
you to add their article in your next issue you really
have no excuse to not have your own ezine/newsletter.
( After you reach 1000 subscribers you can start to charge
for advertising positions or promote your own affilliate
programs.
Price per position of the ad will vary depending on
demand for your ad space and the number of your
subscribers. )
Once you have this little time saving technique mastered
you can start to write a few of your own articles.
After you master writing your own articles you can
become the publisher submitting your articles to other
ezine/newsletters which is the most cost efficiant way
( free to promote your website or newsletter to thousands
of new prospects.
This is what I would like to see all of my fellow publishers
doing…..becoming an article submitter.
You will soon realize publishing your own ezine/newsletter is
fun and exciting, not a boring chore.
Wishing you success ( and a larger list :-),
About the Author
Justin Blake - publisher
http://wetrack.it/eza/af.cgi?522
Secret Ezine Publishing Tips
Guaranteed to Increase your Subscription Request List
to Subscribe send an email with “Subscribe” in the
subject line to:
secret_ezine_publishing_tips@yahoo.com
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mailto:secret_ezine_publishing_tips@yahoo.com
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August 24th, 2006
Just get ready to appreciate the excitement on Search Engine Optimisation. This article has the ability to gladden your attention and add to your understanding. Just chew and digest the article to feel the potential of it.
At Last - A Plain English Guide to Internet Marketing
by: Gordon Goodfellow
Have you ever been horrified and intimidated at the convoluted, jargon-reliant information about Internet marketing available on the Net?
Often it results in many companies becoming confused and therefore reluctant to put into practice what would be a valuable and simple business resource when understood and applied correctly.
Market Research consultant for Inteltab, Gordon Goodfellow, who is also an English literature graduate, decided it was time for a change. Part of this desire to make Internet marketing more accessible may be due to his past experience as a teacher.
“I was sick of all the gobbledegook that surrounds the Internet, even today,” he explains.
Well. Did you realize some attachments to your info warehouse of Search Engine Optimisation?
Don’t be forgetful to read the pages on Website Promotion. They could be useful for you. We would forward you with resources at the conclusion of this material.
“Marketing on the Net isn’t rocket science and should not be presented as such. Everyone should have access to it. That’s the beauty of it.”
Having spent four years researching and assessing the best way of getting an effective message across on the Internet, he began to design a basic introduction to Internet marketing. The result of this hard work is Applied Web Marketing. AWM is a comprehensive beginner s guide to marketing on the Internet, covering everything from domain names to e-commerce and merchant accounts, and written in plain English. This is designed for the small business user and the home business user who does not want to spend a fortune on outside “experts”.
Okay. The subsequent lines can be an added advantage. Get additional benefits by taking a look at this further.
The key to most of Internet marketing is search engine optimisation. The key to good search engine optimisation is keyword research. In other words, knowing which keywords or search terms people are using to find what they re looking for on the Internet. If keyword research is done properly then there is no doubt that you will get highly targeted visitors to your website. This is obviously the professional way of going about things. It is the antithesis to the “spam” approach (unsolicited commercial emails) which achieves extremely poor results and simply annoys anyone unfortunate enough to be on the receiving end.
But which search engine should you optimise for? The search engine of choice at the moment is Google. There are two good reasons for this. Firstly, Google is the most popular search engine on the Internet today. It is known for the quality and relevance of its search results, and so people trust it. Secondly, over the last couple of years Google has joined alliances with other search engines and directories. AOL and Netscape share Google s search findings, so you ll have similar search results on the AOL and Netscape databases. Other lesser databases also rely on Google, so that if you are well represented on Google, then you ll be well represented on over sixty per cent of Internet search facilities.
Yahoo, the world’s most popular directory, has since launched its own search engine, which makes it now a main competitor to Google (in the past Yahoo took its own results from Google’s database). You can still submit your site to Yahoo for free, but expect a listing to take several weeks.For a more immediate effect you may wish to explore Yahoo’s alliance with Pay Per Click engine Overture.
Microsoft is also said to be developing its own search engine as part of its MSN sphere of influence. Expect this to be a major player as well.
You should also obtain a listing on the Open Directory Project (DMOZ.org) which is not much known about but very well respected in the search engine optimisation industry. The Open Directory does not use the normal search engine “spiders” or robot searchers; instead it uses over thirty thousand volunteer human editors who are ostensibly experts in their own fields. The theory behind this is that it ensures relevancy, accuracy and quality of all listings. A listing in DMOZ will therefore ensure a listing on Google and probably earn you an enhanced ranking there. Then all the others, like Yahoo, AOL, Netscape, MSN and the rest are bound to follow.
All right! Did you find some embellishments to your knowledge reservoir of Search Engine Optimisation?
We have different articles on Website Promotion which you might go through. It is for you to obtain the sources on Website Promotion at the finish of this article.
Optimisation is everything. The Applied Web Marketing website itself has the number one position on Google out of 1.47 million search results for the search term “applied web marketing”.
After optimisation is the submission process. Perceived wisdom of the moment says it is best to submit manually. Manual submissions to dozens of search engines and directories can be very time-consuming, however. There are some good automated and semi-automated software packages available out there to do the submissions for you. But for the major players do find the time for manual submissions. Some search engines, for example Alta Vista, make it impossible for automated submission by software programs, because of individualised text codes that must be entered by hand at the start of the submission process, so you have to submit to Alta Vista manually as well. But that just takes about three minutes.
Don t bother with ads that say that they can “blast your web site to 500,000 search engines”. There aren t that many search engines; there s only a few hundred in total, and only about a dozen of any major importance. You ll just pay your money and be very disappointed. Most of these so-called search engines are link farms, FFA or free-for-all sites, which nobody every looks at, and which are responsible chiefly for sending out spam. If you link to such web sites you risk being penalised by the bona fide search engines.
The next thing to have lots of is patience. A listing on Google should probably appear within a couple of weeks if you have optimised your pages roperly. Incidentally, if you have multiple pages on your web site, as is mostly the case, it is important only to submit the index or home page, and let Google s spider “Googlebot” to find and index the other pages itself using the links that you should have set up on your site.
The Applied Web Marketing guide has useful links to many resources, lots of them completely free, and to the submission pages of the major search engines and directories, making it a perfect site to begin your journey into the world of Internet marketing.
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About The Author
Gordon Goodfellow has spent 20 years in the market research industry as a research manager and specwriter consultant. He now runs a thriving Internet marketing consultancy with clients all over the world. The main website, www.AppliedWebMarketing.com, is freely accessible.
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August 23rd, 2006
This report is a terrific source of expertise on . It will captivate you in a confident way. You need to comprehend the entire piece of article to feel the difference.
Winning Words for the Web
by: Oscar Bruce
Give Your Web Site The Verbal Advantage
Have you ever sat down to create that winning ad, publicity release or newsletter and couldn’t come up with the right words or phrases? You will never make your fortune until you cure this dialog dilemma. You must enlarge your powers of expression, acquire precision and persuasion. You need a powerhouse of color, flavor and tone to highlight your message. This applies to personal conversations, writing promotional material or creating a productive web site.
The Internet Is A Money Maker
In many ways the Web is the ultimate medium, but only for those who can deliver their message persuasively and convincingly. In the end it will be your site’s ability to create desire and compel action that will bring real wealth. Those not possessing the necessary verbal skills will experience perpetual disappointment. They can not create the success they desire, socially or financially.
Winning Words
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How do you make your web site dazzle, charm and seduce? For your site to be truly distinctive and compelling it will rely on successful semantics. Words and phrases carefully selected, then orchestrated to create feeling, then desire, and finally “action.” In the end, the success of your site rests entirely on your visitor’s decision to purchase and do it “now.” Great graphics can’t get that decision. Dazzling colors will not. Only moving and inspiring words can accomplish that mission.
You may have magical powers when you are there in person…Think you can charm a dog off a meat wagon in person…Then on the other hand, perhaps not. In either case, your words and phrases must carry your message without benefit of your presence. You can’t rely on your great smile or your winning body language. Only the site’s words will tell the world who you are, what you do and what you stand for.
So, expand your inventory of words and phrases, and then choose them with precision. You will be amazed at the difference it will make.
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About The Author
What is your perception about the utility of this stuff?
This excerpt is like a feather to the cap for those individuals who were on the lookout of . It was unproductive for few.
You are the excellent critic for . The basic point is to reach at the hindmost word to scan the facts.
Oscar Bruce is considered the ultimate personal communications guru. His dynamic books are considered field manuals for mastering conversation and confrontations. His website offers several verbal strategies that can add power to your conversations at no cost. HIS FREE NEWSLETTER and other products are available at http:///www.oscarbruce.com
Copyright: 2005
Article Autoresponder: mailto:Winning_Words@epublishersresource.com
Author Contact Email: mailto:oscar@forwardpromotion.com
TERMS OF REPRINT - Publication Rules
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It gave ultimate bliss to those who were on the lookout of . But few were unfortunate.
But, why to discontinue in midway? Just comprehend all the words to get the importance of this report.
The requirements for publishing this article are:
- You May Not change the content of the article, except for minor corrections for layout, typos or grammar.
- You May Not use this article in UCE (Unsolicited Commercial Email). Email distribution of this article MUST be opt-in email only.
- If you post this article on a website, you MUST set any URL’s or email addresses in the body of the article or in the Author’s Resource Box as hyperlinks (clickable links).
- Please, if possible, forward a copy of the ezine or newsletter in which you published the article, or if on a webpage, the link to the article, to the author.
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August 19th, 2006
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In Search of Webhosting: First Understand the Industry
by: Dax Christopher
In search of a webhosting company for personal or small business purposes? We advise you to take a look at this article to understand the hosting industry and study its dynamics to know what to look for before you make your choice.
First, a brief introduction to the webhosting chain: the end consumer is served by about 3 upstream providers: the webhosting provider that they have direct contact with, the webhost’s upstream company who maintains the servers and sells space to webhosts, and above that, the datacenter that provides the connection and houses the servers. Some webhosts are also the server admins and liase with the datacenters directly.
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The webhosting industry has been claimed to be near saturation point as there are hundreds of web-hosting providers clamouring to provide cheaper and better services to businesses and individuals. This upsurge of supply is largely due to resources becoming readily available (and at cheaper costs) with plunging diskspace and data-transfer prices. The barriers to entry in the web-hosting space is low as large resellers of server space provide cheap hosting and reselling plans that create opportunites for new webhosts to join in the market. With increasing number of suppliers with ever cheaper reselling plans, more webhosting businesses are sprouting up to provide web-hosting solutions to business and individual websites due to lower fixed costs and investment. In addition, this increase in supply is not caused by factors in any particular country. The internet is global and as such, datacenters in US, or in fact, any part of the world, can provide the server and webspace for a local webhosting company. Itis taking place in internet space and consumers and providers can easily find each other and exchange services in the global space.
Increasing the supply is naturally a good thing for the customer who is on the demand side. This inbalance has caused new web-hosting providers to offer extremely low prices for their webhosting plans or packages in order to compete in the tough market. Customers get to choose from a myriad of hosting providers who are constantly lowering their prices. However, this might not be a good thing. By offering low prices, companies are earning small margins that may not cover their support costs. Support is vital in the webhosting business as most customers want to be able to get help with their web-hosting accounts. If the profits do not justify the costs, web hosting companies will easily close down - and take their clients’ sites with them.
So what are the factors to look at when choosing a host for your website?
Support is the single most important factor for any individual or small business looking for a webhost for their websites. Any internet web hosting provider that does not respond to emails for at most 24 hours is probably having problems providing fast and reliable support services. These services are essential to customer satisfaction and especially for customers who are new to webhosting will need guidance with publishing their websites on the webhosting account provided. The webhosting business is about relationships between webhost and webhosting customers. You should want to know that you can get help when you need, and want to be informed when your website is going to be offline for maintainance.
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We have additional articles on if you desire to read. We want to facilitate you with the surplus awareness on but, for that you need to wait.
Stability comes in second as a factor when choosing a webhost. Stability refers to how much uptime you can expect from the webhosting provider. This actually depends on the providers’ servers and network. If they do not have reliable and stable providers, it would affect their servers and cause problems for your website. An uptime of about 99.5% is considered reliable in the industry as there are external factors which may be beyond control of the provider. External agencies like Alerta.com provide server monitoring services that webhosting companies might use to proof their reliability.
Cost is a factor depending on the purpose of the website and budget. Personal /Individual websites might have smaller budget and choose to go with a cheaper webhosting provider, possibily in exchange for support and stability. Business sites might have larger budgets and should definitely place stability and support above all else. The cheaper webhosting deals that offer enormous diskspace and huge amounts of data-transfer at a dollar rates has continuously proven to be a one-off hit that attracts customers in numbers, but fail in providing quality support. Large numbers of client sites also cause sustained high server loads that might cause the server to crash and thus affecting stability.
Location of the server is generally not an important issue depending on your ISP/country’s connection to the datacenter where the server is located. Pings to the server can normally tell you the network latency to expect when people from your area access your site. Lower ping rates means that your site will load faster.
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Lastly, take time to identify and contact a webhost to ask about their service. This would give you an idea of the kind of support that you might receive and help you in deciding if you want to go with the web-hosting provider.
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About The Author
Dax Christopher is the owner of BuildtoLearn Networks which specializes providing free webhosting and other web-building resources to assist budding webmasters launch their websites. Visit http://buildtolearn.com to obtain free webhosting or http://buildtutorials.com to learn more about web-development.
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August 13th, 2006
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The net is full of people who have failed in their marketing.
No doubts about the clarity of this article, still the people are quivery about its assistance.
Many of the folks were aided by this excerpt. But some were unlucky.
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These people have not failed because they are not smart. Heck
they are more rocket scientists out there than you can imagine.
Their internet marketing is not successful simply because
they’ve failed to recognize two critical facts.
Yep. Just two miserable, but critical facts about the net.
The first fact is that the internet is an improved version
of the telephone and not of the television. That means that
in your internet marketing you should use the web more like
the most advanced telephone on earth. Read the full article
at either of these links;
http://www.goarticles.com/cgi-bin/showa.cgi?C=24807
or this one:
http://www.ideamarketers.com/library/article.cfm?articleid=
34087&wherefrom=LOGIN
The other thing is that you must be aware of the heavy
defences prospective clients on the net place against
any internet marketing aimed at them.
Use yourself to do some extremely important research that
could be worth a fortune to you. How do you react to the
following offline situations?
How do you react when a stranger approaches you and tries to
sell something to you? How do you treat door-to-door sales
people?
Hold on to your answer and let us go to the next part of this
important experiment.
How do you react in the two cases above even when you need
the particular product being sold?
In most cases the initial reaction is the same, we build up
a defensive mechanism against anybody who wants to sell us
something. The shrinks will have better words to describe
the whole thing but for the benefit of this article what
you need to understand is that by simply breaking down these
defences, you greatly and dramatically increase your chances
of making a sale. Breaking down these defences is not a very
diffult feat to accomplish.
I once did it for an offline business and was amazed at the
instant and rapid success I got literally overnight. (Read
the full amazing story by ordering my free report, simply
send a blank email to bizboom at FreeAutobot.com)
Now let us come back online.
It is important to know that these defences we all build
around us become stronger when we visit an area where the
number of people trying to sell us something is
exceptionally high.
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Now here is the bombshell. The net is a place where there
are just too many people trying to sell us stuff. From
banner advertisements to those annoying pop up ads that
interrupt your every move on the net. To annoyting SPAM
that clogs up our email boxes and forces the creating of
filters that now even reject important mail we want to
receive.
It becomes easy to understand why online advertisements
do so badly and informative articles are so effective. This
is very valuable information for anybody doing any form of
online marketing. Especially those in affiliate programs
and those web sites who ran them.
Goodness gracious. You would feel gratified to inspect the consequent paragraphs. Create an uproar for reading further as specific major facts would follow.
Actually the most amazing ebook I have ever read, describes
in great detail, complete with figures from research, the
difference it makes when you break down the defences of a
client before you try to sell them anything. Although this
ebook is mainly targeted at affiliates, it has very valuable
nuggets that every internet marketer needs.
Download this ebook at
http://aff-masters.sitesell.com/valueinfo.html
Reading this ebook was the most profitable exercise I have
ever undertaken online. You will agree with me after you
finish reading it. It’s amazing the stuff you can get for
free online.
If you understand these two critical facts and do something
about them, there is no power on earth that can stop you
from being a successful online marketer.
About the Author
Christopher Kyalo is a writer/marketing expert who makes money online only by posting free articles. Get his free course at bizboom at freeautobot.com and visit his blog http://big-online-story.blogspot.com. He can be reached at strongwallafrica at yahoo.com.
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August 10th, 2006
Thumb through this article on Web Marketing. To have an insight toOnline Marketing , scan this write-up.
Ever felt intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? Ever been horrified by the huge fees the experts charge, putting search engine optimization beyond your own means? Ever thought: What exactly is search engine optimization anyway, and can I do it myself?
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You are the excellent critic for Web Marketing. To evaluate if the article holds some worth for you, you should comprehend it till the hindmost word.
The answer is: Yes, you can! The basics of search engine optimisation in applied web marketing are simple. It’s all to do with the keyword content of your text copy, and can be summarised in seven points.
1. Register a good domain name which reflects what your site is about. Even if you are an established business, don’t register www.FredJones.com if you make widgets. Rather, you want to register something like www.BestWidgets.com because that would inspire confidence in people looking for quality widgets who would not necessarily have heard of Fred Jones the widget-maker.
2. Name your page URLs based on reasons similar to the above for your web promotion, except now you can be more specific. Search engines like to know what your page is about. Name a page after a product (BigYellowWidgets.htm) or a service or action (Buy-Widgets-by-Post.htm) on one of the sales pages.
3. The text in the title tag is crucial in letting search engines know what each page is about. Put your important keywords in your title tags, using both the singular and plural versions (people will search for both) and make these tags different and specific for each page. For example, “Widgets and After Sales Widget Services”. Whatever you do, don’t call the home page “Index”, but treat it almost as a mini-description.
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4. The other tags (at the top of the html page) between the two “HEAD” tags are not as important as the title tag, but the description tag is still used by some search engines in displaying what you would like web users to see when they scroll down a page of search results. Some search engines don’t use the description tag at all; others, like Google, sometimes use part of it together with part of the main body text surrounding prominent keywords on your page. So you may as well treat the description tag seriously; make it brief (about 25 to 30 words) and as comprehensive as possible in the short space allowed. Make sure you have your popular keywords included within your description tag. The ALT tag is used for a very short description of an image or graphic file, and is what is displayed if you allow your mouse pointer to hover above a graphic. These days it is not considered important for search engines. The COMMENT tag is never displayed on the body page, and is used by coders and designers as an instruction or reminder to themselves about what that section of html coding should be doing; in the past, some webmasters in their quest for website promotion and search engine ranking used to stuff keywords in the comments tags, but now it is generally acknowledged that the main search engines pay little or no attention to these.
5. Keyword density. Each search engine has its own preference as to how many times a keyword phrase appears on the page in order to signify the relevance of that keyword phrase (in other words, in order to help the search engine understand what the page is about). Around 5 to 8 per cent is a rough guide as to the optimal level. Don’t overdo it, otherwise it will be seen as spam or keyword-stuffing. Also use your keywords in the headings tags H1 and H2. There is an H3 tag as well, but it is doubtful whether search engines bother with that, as it is perceived as less prominent on the page, therefore less relevant to what the page is about.
6. Don’t forget good linking in your website marketing. Search engines will judge the importance of your web pages to some extent on the number and quality of incoming links from other sites. Ask other webmasters with sites on similar themes to yours for a link, in exchange for a link back. These sites should not be in competition with yours, but should be similarly themed. You may occasionally be asked by other webmasters if they can link to your site. If this is so then have a look at their site; make sure that their site is relevant, that it has at least some Page Rank, and that it just “feels” good, and has no nasty surprises like redirects or unexpected popups. You don’t want to be associated with a “bad neighborhood”!
Oh yes! Your keen drive to research more would be satisfied further. You need to be associated with this article to get more.
7. Make sure that important keywords are included in the anchor text within inbound links from other sites. This is crucial to search engines when they try to figure out the relevance and importance of your pages. The inbound link from the other site should take the form of something like this (I’m using normal brackets instead of angle brackets so as not to use compromising html): (A HREF=”http://www.Yoursite.com”) your important keywords included here(/A). You should definitely avoid something like (A HREF=”http://www.Yoursite.com”)click here(/A), which tells search engines nothing except that your site is about “click here”. Be careful!
Gordon Goodfellow is an Internet marketing consultant and practitioner. He lives and Works in London, UK, and has helped companies in many industry sectors with clients worldwide. His main site, www.Applied-Web-Marketing.com is an introductory resource on Internet marketing for small businesses.
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August 4th, 2006
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Marketing public relations gives you cost effective ways to reach your audience. The trade-off, however, is time. It takes time to develop and execute public relations programs. It can take time for these programs to yield rewards.
Here are six simple steps for developing a news release program that extends your reach and generates inquiries at a fraction of the cost of advertising.
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1) DETERMINE YOUR AUDIENCE AND MESSAGE. If you have a marketing or communications plan in place, you already have audiences and messages defined. No need to reinvent for your news release program, although you may need to select audiences and messages that are most appropriate.
2) BUILD A LIST. Once you know your audience, you ll need a list of publications they re likely to read. A great place to go to create a list is http://www.medialistsonline.com a service of Bacon s. It s reasonably priced and fast. The downside is the lists come with no updates. You may need to re-purchase your list several times during a year. Or it may make more sense for you to buy a media directory subscription.
However you build your list, make it broad. With a news release program you can send releases to many more publications than you can afford to advertise in. Sending a release just entails paper, printing, a photo, an envelope and a stamp.
3) DETERMINE NEWSWORTHY TOPICS. This is a tricky but critical step. You ll need to think like a member of your target audience. What s going to interest him or her? Usually it s new stuff — products, services, applications, literature, software. If you don t have these to write about, your news releases might not get past the editors trash can.
4) INCLUDE A PHOTO. Publications can be hungry for visuals so send one with your release a photo, illustration, chart or graph. In most cases a 3 x 5 glossy B&W print and a color slide will work. Be sure to send good quality visuals since the quality will reflect on you.
5) SET A SCHEDULE AND STICK TO IT. Sending releases regularly lets editors know you re reliable. If you have six topics for the year, send out a release every other month. Twelve topics one a month. General rule for monthly publications is one release per editor per month.
6) MEASURE RESULTS AND LEARN. It takes about three months before your releases will show up in monthly publications. Less time for pubs that come out more often.
Track what runs, where it runs, how much space you get and inquiries generated. You can use this information to measure results and improve your program.
Well. Stop being a child, scratch the surface to get ideal literature which may enhance your intellectual capabilities. Your nose for news would get a surprise in the sections that follow.
Copyright 2004 Clairvoyant Communications, Inc.
About the Author
About the author
Okay. Be certain that your efficient insight would go ahead of this point. Just keep on reading, there are additional facts to follow.
Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years experience developing and implementing successful marketing and communications programs. Sign up for Claire s monthly newsletter, Communiqu , at http://www.clairvoyantcommunications.com Claire can be reached at 763-479-3499 (Fax: 763-479-2809, e-mail: claire@claircomm.com)
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August 4th, 2006
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You Can Do Business Online 201
by: Scarlet Paolicchi
If you read my 101 course, you now have a website and you have begun basic promotion. It is time to increase the traffic flow! Now is the time to increase links to your site. This serves you two purposes. Number one is the obvious, the more links, the more ways for people to find your site. Number two, the more links, the higher your search engine rankings! The first step is to take a trip to a search engine and type in words related to your site. This will bring up a whole list of sites that you can potentially get your link on. Now it is time for some work. You need to visit each site one by one and determine if it is appropriate for a link to your site. Do they have a list of website links or resources already? Would they benefit from your link? Some sites will list your link for free. Others will require link swaps, which are valuable as long as the subject matter is related. In other words, will your customers find these links useful? If you have a health product site and you link a fitness site, both of you will benefit from each others customers. So find the sites and then email them your proposal for a listing or link swap. Remember to make it appealing to them.
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Next, it is time for advertising you site. There is one free advertising option that produces good results. You can write articles for ezine publication. Yes, you can write articles which relate to your website. The people that read these articles will have more trust in you and want to check out your website. This is how it works, there are thousands of ezines published and often the publishers accept article submissions. You don?t typically get paid for your article but they do include a ?resource box? with information about you and a link to your site. So everyone wins! Your first step is to write a brief article for publication. Make sure you edit it. You can submit your article in several ways. Number one, you can submit it to article directories which you can find on a search engine. Publishers often get articles from these directories. Examples of these are netterweb.com, articlecity.com, goarticles.com, and zinos. Number two, you can submit directly to ezine publishers. To do this, you should use a search engine to locate ezine directories. These directories list the publications by topic and give you contact information. This option is obviously more time consuming but it can also help you to develop a network in your field. Examples of such directories include, ezinelocator.com, ezinesearch.com, and jogena.com. The third option is to pay money to have an article blaster do it for you. You can also find these through a search engine.
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Paid advertising presents tons of options. One of the most cost effective is to advertise your site through ezines. Not only is it relatively cheap, it works really well. Remember that ezines have a loyal customer base and are targeted to specific interests. The readers want information on the topic they subscribed to. For instance if you are selling an ebook on the best diet ever, chances are health ezine subscribers are interested. You can use the same directories that you submitted articles to and have them run your ads. You can also check out ezineauction.com to bid on advertisements but they have a limited ezine base. There are typically several options available for ezine advertising including classified, sponsor, and solo. I recommend solo for most impact, that?s why it is the most expensive though. Sponsor also works quite well if you have a short catchy advertisement.
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August 1st, 2006