Archive for November, 2006
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False Dogma in Web Marketing
By Stephen Bucaro
O.K. Have you felt the worth of this stuff? I’m sure you must have.
Don’t be forgetful to analyse the pages on Website Promotion. They would be beneficial for you. Be positive not to forget the hierarchy on Website Promotion at the close of this article.
The Web is awash with bad marketing advice written by
people who have never made any money on the Web. This bad
advice is repeated over and over again by pretend
marketing experts. Are you following this dogma without
thinking it through? Below are some misguided ideas you
need to ignore.
1. Target your advertising - FALSE!
As an example, let s say you are selling a business
opportunity. Do you place your advertising in the same
place where everybody else is selling business
opportunities? Would you fish from the same pier where two
hundred other fishermen have lines in the water? Of course
not!
Instead, let’s say that you place your advertising in a
newsletter about gardening. The readers of the publication
are exposed to many targeted ads about gardening products.
Familiarity has trained them to ignore these ads. But your
ad is the only one promoting a business opportunity.
Do you think a gardener might be interested in starting a
business? Gardeners are people with a variety of interests.
They will be receptive to your ad because in the gardening
newsletter yours is the only ad promoting a business
opportunity.
I ll tell you a secret: Almost all the people reading
publications related to business opportunities are selling
a business opportunity. They read these publications to
find out what the competition is doing. They have
absolutely no interest in buying a business opportunity.
Instead of targeting your advertising, place it where the
audience is not bombarded with similar offers. Where your
offer is something unique and interesting.
2. Use testimonials - FALSE!
When people have problems with a product or service they
may complain. But if a product or service performs good,
they never take the time to write a testimonial.
Testimonials are only provided in return for money or
other incentives. Do you believe the testimonials you see
on TV infomercials? I don t think you re that stupid.
Most testimonials are total fabrications. Who s going to
question them? If someone does question a testimonial,
the advertiser can say that they lost contact with the
individual who gave the testimonial.
People know that testimonials are lies, and they view ads
that use testimonials as dishonest and an insult to their
intelligence.
Ah. Now you just be responsive to the details given here. Surely it will add to your erudition.
We have several write-ups on Website Promotion which you can read over. We will give you with resources at the end of this report.
Instead of using testimonials, provide complete information
about your product or service. The more information you
provide, the less risk there is from the customers prospective.
Of course, if your product or service is inferior, then
don t provide complete information about it - use
testimonials.
3. Give an unconditional guarantee - FALSE!
There is a large group of people who make it a pursuit to
scout out products sold with an unconditional guarantee.
They use and enjoy the products with full intention of
returning them for their money back. This is especially
prevalent in the areas of software and information
products, where they can make a copy and return the
original to get their money back.
If you want to support these freeloaders with your hard
work, then offer an unconditional guarantee. Sure 90% of
your customers are honest and won t return the product.
But the other 10% will not only demand their money back,
they may also start selling copies of your product!
Instead of giving an unconditional guarantee, give a
conditional guarantee. The purpose of a guarantee is to
eliminate risk to the purchaser of not receiving what they
paid for. Carefully word your guarantee to protect the
honest people, while preventing the freeloaders from
stealing your work and destroying your business.
For example: money back guaranteed if the product does
not perform as advertised. Or if the CD is defective,
return it within 90 days for a free replacement.
4. People need to see your offer seven times before they
buy - FALSE!
This article is really excellent still some readers are doubtful about its advantages.
The write-up is meant to cater to those folks who were all hot for Web Marketing. All were not in a position to acquire the bonuses from it.
Only you have the ability to be the best critic of this material. Go through this till the close to feel if it works for you.
In the off-line direct marketing world, when you send a
snail-mail offer a second time, a few people who didn t
respond to the first mailing will buy. This can continue
up to the seventh mailing, although with fewer orders from
each mailing.
But the on-line audience is very different. On-line people
have an extremely short attention span, and bore easily.
They will scan your offer once, and either accept it or
reject it. They don t want to see your offer again. The
second time they see your offer, their eyes will gloss
over as they click away as fast as possible.
Instead of pushing your offer to the same people seven
times, put it in front of seven times as many people.
Spread the offer to as wide an audience as you can. Then
radically modify the offer (so it is unrecognizable as the
original offer) and spread it wide again.
5. You need to establish personal relationships with your
customers - FALSE!
In the off-line world, it costs much more to find new
customers than it costs to get new orders from past
customers. But the on-line world is very different. On
the Web, it costs about the same to find new customers as
it does to get new orders from past customers.
The on-line world is impersonal. On-line people have an
extremely short attention span and they bore very easily.
They are not interested in yesterday s news or yesterday s
contacts. If you contact a past on-line customer, they
will consider it spam!
Instead of trying to establish personal relationships
on-line, establish an on-line presence. Promote your Web
site, publish a newsletter, publish ebooks, write and
distribute articles. Let your customers find you - out
there in cyberspace!
6. Sell benefits not features - FALSE!
Only a tiny percentage of people will buy based on
benefits. This is because they already know the benefits
of the particular product or service. The benefits are
the reason why they are in the market for a particular
product or service. To buy, they need to know the
features of your specific offering.
For example, having a web site will increase profits and
reduce costs for a business. These are some of the
benefits of having a web site. But advertising those
benefits will not sell your web development service. To
buy, the prospective customer needs to know what features
your specific web development service has to offer.
Instead of selling benefits, tell prospective customers
what features make your product or service better or
unique compared to other offerings available.
Of course, if your product or service has no better or
unique features to offer - sell benefits.
7. Using a P.O. box makes your business look
unprofessional - FALSE!
If using a P.O. box makes a business look unprofessional,
then why do so many major corporations use P.O. boxes? If
you have an office outside your home, then go ahead and
use that address.
But if your business is in your home, NEVER GIVE OUT YOUR
HOME ADDRESS. Do you want some lunatic who is dissatisfied
with your business showing up at your house with a gun? If
you think this world is safe enough to be using your home
address in your advertising and business correspondence,
then stop reading this. Go back to reading your Winnie the
Pooh fairytales.
Don t put yourself and your family in danger. When I see
a small business using a P.O. box, I think this business
person is intelligent and professional .
8. There is a lot more bad marketing advice out there.
I can t expose all the bad marketing advice out there in
this one article. So instead of following the next bad
marketing idea that you read, take a moment to think it
through. Always be skeptical about any marketing advice
you read - including what you just read in this article.
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Resource Box:
Copyright(C)2002 Bucaro TecHelp. To learn how to maintain
your computer and use it more effectively to design a Web
site and make money on the Web visit
http://bucarotechelp.com
To subscribe to Bucaro TecHelp Newsletter Send a blank
email to bucarotechelp-subscribe@topica.com
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About the Author
None
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November 8th, 2006
Stop meddling further, this is just the right article to dish out your inquisitiveness. Unearth the details on here. This would alter your conviction.
If you study this article you’ll gain some superb fragments of data. Let’s be on the move to analyse more.
Copyright 2005 Richard Grady
A few weeks ago I touched on the subject of getting other people to do your work for you. I want to cover this topic in a bit more detail as outsourcing is a superb way of saving yourself both time and money.
By way of example, let me start with a short story 
Although this is a good report, I regularly stand aghast if it helps persons in any way.
It assisted selected people who were looking for . It was not giving output for some.
As a reader who is hunting for , only you can rather decide if this benefits. Just grasp all the words to get the meaning of this article.
At 8.30pm one night last week, I started to wonder whether it would be possible to automate a particular part of one of my website design processes. At present I do this task semi-manually and it takes me about 4 hours to generate a multi-page website.
Anyway, by 8.45pm I had scratched out an outline of what I would need a new custom piece of software to do to automate this task and by 8.59pm the ‘project’ was advertised on one of the main freelance websites….
Within 2 minutes I had the first bid from a programmer….
Within 15 minutes I had four more bids….
Fine. Now you just be responsive to the details presented here. Surely it would add to your enlightenment.
The plentiful information on is also being provided by us. It is for you to obtain the resources on at the finish of this write-up.
Within 45 minutes I had accepted a bid and the programmer was working on the project.
Two days and $75 later (and with less than an hours work required by me) and I had a brand new piece of custom software which can complete the task in question in seconds rather than hours!
With several excellent freelance sites around nowadays, it is very easy to find a programmer/web designer/writer/whatever that will be happy to work with you and the cost (as illustrated above) will often be far less than you might expect.
If you spend some time thinking about the type of tasks you could outsource, I am sure you will soon come up with a fairly substantial list. The following are just a few ideas:
Website design
Website maintenance
Copywriting
General writing - for example of an entire eBook!
Software design/creation (for your own use or resale)
Graphic design
Script installation (and creation)
Dealing with your support emails
Finding new affiliates
Finding new link exchange partners
And so the list goes on….
Of course, as with anything, there are a few things to be aware of when outsourcing so here are my top tips for a successful project:
1. Only post your project on the main freelance sites (list below). This will give you the best exposure and the highest level of competition from bidders. This means keen pricing and a good range of expertise from which to choose from.
2. When you post your project, ensure that you detail EXACTLY what is required. The more information the better. If you start adding to the brief after a freelancer has placed his/her bid, expect the price to rise….
Ah. What is your perception on the report till here? I’m sure it enhanced your wisdom.
We have other material on if you desire to scan. Towards the concluding paragraph, don’t have a short memory to discover the sources on .
3. Try and keep the brief as simple as possible. Remember that English may not be the first language of some of the freelancers and whilst I have never had any communication problems (in fact, most of the programmers I have used have a better standard of written English than the majority of my fellow countrymen!), it makes sense not to over-complicate matters with slang etc that may not be understood.
4. Don’t always opt for the lowest bid. All of the freelance sites listed below allow you to view feedback ratings for freelancers and I usually base my decision on this rating. I would rather pay a bit extra and use someone with a superb rating than save a bit of money and use a new freelancer. They may be great at what they do but unfortunately when you are dealing with people at a distance, you have no way of knowing and in my view, it isn’t worth the risk and potential extra hassle. Go with someone that has already proven themselves.
5. If your project is to create something that you want to resell (for example a software product or an eBook) make sure that you stress in the brief that at the end of the project, you will own the copyright and will have access to the source code/files. Obviously you want to ensure that the freelancer doesn’t come back to you in the future complaining that you are selling his/her work and that you can edit the product if you need to without having to find the original creator. It would also be wise to include a condition stating that the freelancer is not allowed to use your product in the future for someone else or indeed sell it themselves.
As for which freelance site to use, there are three that I recommend but my absolute fave is http://www.thetraderonline.com/scriptlance.html and this is definitely my ’site of choice’.
Alternatively, try www.eLance.com or www.Rentacoder.com
About the Author
Richard Grady has been helping ordinary people earn online since 1998. He writes a free newsletter which is published every two weeks. To subscribe (and claim your free gifts), visit: http://www.thetraderonline.com/newsletter.html
The reality can’t be denied that just a few countable folks enjoy till the end. This affirms the truth that people who read it till the end are the ones who really luxuriate in it.
November 4th, 2006
The all-inclusive acumen on is what we are extending you. It will impress you in a certain manner. Your forbearance to read the entire page will be advantageous for you.
Pairing your website content with images sends a powerful
message that text alone can’t convey. Notice all the virtual
eBook covers and software boxes used to describe products.
They are used for one simple reason: they sell more!
Getting images from the web is so easy, we tend to forget
someone created the image and should be paid for the use of
it. The first thing you should do when considering using
one, is getting permission from the creator/designer of the
graphic or image.
You have to read the user agreement carefully before using
images offered by some websites. Most of the time, they are
free for personal use but must be purchased for business
use.
There are many distributors of commercial graphics and
images catering to the needs of Webmasters. Some come in
sets of multiple indexed CD-ROM’s with a searchable
database.
Another good source is the return bin of retail computer
goods stores, such as: CompUSA, Fry’s and so on. I’ve found
huge collections of commercial graphics for next to nothing
because somebody opened the package and brought it back for
a refund.
Likewise, your digital camera can be a source of royalty
free images. A word of warning: You still have to get
permission from the owner of any commercially protected
product you photograph; just because you photograph
something doesn’t mean you own all the rights to the image.
When you want to get an image from the web, the proper way
to acquire the image is to use the Print Screen button on
your keyboard and then paste the image into your favorite
graphics application. In this way, you won’t be taking
bandwidth that doesn’t belong to you. Again, due diligence
on your part to get permission to use the image is a must.
Ah. Was the update till now according to your taste? I believe it was.
Do scan our write-ups on too. We assure you that the stuff would be obtainable at the finish.
The most common formats for web images are GIF and JPEG
because they offer good image quality with reasonable file
size. Do remember that images take up lots of resources and
should be used sparingly. One half of the country is still
using dial up modems and you must design and edit your
website to include them.
No doubts about the coherence of this excerpt, still the folks are doubtful about its assistance.
Those who were hunting for felt blessed. For few it was unproductive in nature.
But, why to quit in midway? Explore till the end to find if it works for you.
A web based utility I’ve found very useful for testing the
loading time of my websites is the Web Page Analyzer,
located here:
http://www.websiteoptimization.com/services/analyze/
Use it to find the correct loading time of your web page.
As a rule, most folks will wait 5 to 8 seconds for a page
to load; if it’s more than that, you risk the chance of
visitors hitting the back button.
Remember that images should be used to enhance the message
you are presenting to your visitors. They should have a
professional, finished look to them.
The last thing you want is for the images on your website to
have such an amateur look that they inspire questions about
your general competence. Remember: You never get a second
chance to make a first impression!
==============================================
by Francisco Aloy
(C)2004 Francisco Aloy
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Agreement reminder, not part of the article:
Please include my working hyperlink in the
resource box. Remove paragraph before posting.
Although this is one of the best articles, I’m bit suspicious about its advantage for everyone.
This excerpt is an added advantage for those folks who were on the lookout of . For few it was futile in nature.
Only you have the intelligence to be the best judge of this material. The point to ponder is to reach at the concluding word to identify the contents.
About the Author
Francisco Aloy is the author of “Yes, I Want to
Start My Internet Business Without Being
SCAMMED!.” He has an online business catering to
the needs of the Newbie Net Entrepreneur. Visit
his site to see more of Mr. Aloy’s articles.
http://www.newbie-business-guide.com
Did you obtain what you were all hot for? Your gradual rejuvenation of knowledge on might be done here.
Take care you come back here to get more awareness on and from time to time.
November 3rd, 2006
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