Archive for March, 2007
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asy Tips to Improve Your Ezine
by: Terri Seymour
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Writing and publishing an ezine is a very important part of your online business so you want to make it the best possible ezine you can. I have made mistakes and changed and re-changed my ezine many times to make it the best it can be. I am still always looking for ways to improve MOE. Over the years I have learned a few simple ways to improve my ezine. You can easily implement these tips into your ezine.
1. ALWAYS, ALWAYS have your email, along with your name and url right at the top of your ezine. Unbelievably, I have read ezines where I could NOT find the email or even the name of the publisher!!! Also at the end of your ezine have name, address, phone number, and email and url again for easy access. Nothing is worse than trying to find contact info that for some reason is invisible!
2. Make sure you also always provide your subscribe and unsubscribe info as well. I would suggest putting this info at the bottom of the ezine. If you post your unsubscribe url right at the top of your ezine it is like you are inviting your subscribers to unsubscribe.
3. Provide a forum for your readers to interact with you and your other readers. A section entitled, Reader’s Corner or Reader’s Comments, where they can send in their comments, questions, feedback or whatever. This gives them a chance to become a part of the ezine. This also helps build the reader- publisher relationship that is very important!
4. Keep your ezine clean and sharp looking. Don’t add too many of the squiggles and decorations. They may look *cute* but they sometimes make it hard to read your ezine, thus prompting the ole’ delete finger to become activated!
5. ALWAYS provide some original content. Writing articles is a great way of doing this. If you are not yet comfortable writing articles, (Yes, you can), write an editorial in each issue. Talk a bit about yourself, the latest happenings in the business, what is going on around the net, etc., things of that nature. This is a chance to bring out your personality, the main thing that makes your ezine unique!!
6. Having too many ads in each issue is a great way of bringing down the value of your ezine. I would suggest no more than 4 or 5 per issue. Reading an ezine that has 20 or 30 ads (oh yeah, I’ve seen them) is not very interesting or realistic. Most people would not even go through the whole thing. Here comes that delete finger again!! You want your advertisers to get more value for their money and having a limited number of ads is one of the best ways of doing this.
7. I think adding a small section for this ‘n that is a good idea also. Some humor, a little fun, interesting tidbits, jokes, stories, etc. We are business men and women, but we don’t have to be 100% business, 100% of the time!!
8. Privacy Policy - Put a privacy policy towards the top of the ezine. Let your readers know their privacy is safe with you and your ezine.
9. Proofread - Always proofread and double-check your text. You do not want your ezine to look like it was written by a 10 year old. Correct all spelling and grammatical errors.
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10. Give your ezine an interesting and pulling name. I have subscribed to most ezines just by the name alone. If the name gets my attention, I subscribe.
Names like:
Power Promotion Ezine
Marketing Mania Ezine
Web Success Ezine
are short and to the point. They also make me want to read more.
Names like:
Internet Marketing News
John Doe’s Ezine
Home Business News
are more generic and do not get my attention! They lack the “oomf” that make me want to subscribe.
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I hope some of these tips give you an idea of how you can improve your ezine and make it the best it can be. Remember that ezine publishing is one of the most essential aspects of your online success. If you are in this business, you should be able to say, “I have My Own Ezine! ” 
Good luck and success to you all!!
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Internet marketing
March 30th, 2007
choosing an autoresponder article is right at your way. You can make the excellent utilization of this piece of information to comprehendinternet marketing
There’s a new craze sweeping the world. It’s called ‘blogging’ and a new blog is being created every few seconds. But what is it all about and should you join in?
**What The Hell Is A Blog Anyway?
The word ‘blog’ is a shortened version of ‘web blog’. A ‘web log’ just means a log or diary-type entry on the web. So if you were away travelling on a round the world trip you might post a diary on a website so your friends and family could keep up to date with your progress. On this online diary, or ‘web blog’ you might also post photos for your friends and family to view.
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And so - the BLOG was born. And it’s really nothing more than that - a collection of thoughts and information from one individual to be read and seen by others.
**So What Makes A Blog Different To A Website?
A blog is more immediate and informal. A blog doesn’t have a homepage as such - it just has blog entries or ‘posts’. The author or ‘blogger’ makes regular posts into the blog that are archived as new ones are added.
The main difference between a website and a blog is that a blog is designed to be added to much more frequently than a website. Some blogs are added to by their authors once a day or more! But it has to be said that such bloggers are in the minority.
**Is Blogging For You?
Well, it provides you with a unique opportunity to keep in close contact with a specific group of people. The CEO of a company may choose to launch a blog to keep in touch with staff members and shareholders. As a business-owner you might want to start a blog to let your customers or suppliers know what is happening in your business.
Blogs are not for everyone, so here’s a few key questions to ask yourself.
** Question 1
Do you want to keep in close contact, on a one-to-one basis with a specific group of individuals?
** Question 2
Do you have the time to add a new and valuable information to your blog at least once a week? (Or can you pay someone to do this on your behalf?)
** Question 3
Do you find that people are always coming to you wanting more information about your product or services and that maybe posting regular updates on the Internet about this might free up your time to be spent on other activities?
** Question 4
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Are you offering information products or services that you can provide ‘tasters’ of in a blog?
If you find yourself answering yes to most of these question then you should seriously consider starting your very own blog.
It’s A Gut Feel Thing
Ultimately the decision comes down to whether you have things to say to others on a one-to-one basis. Unlike many websites you see out there, a blog is very much a person-to-person experience. A corporate blog wouldn’t really work unless you had a face and name that people could put to all the posts.
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It’s also worth noting that a blog can be a two-way communication tool. Most of the blog software available includes options for readers to be able to post comments in response to what has been written. This can be an excellent marketing and research tool for your business if handled in the right way.
Whatever you do - don’t take the decision to start a blog lightly. It can be a big commitment and once you’ve started out on that road there’s no going back. People will be regularly checking your blog after you’ve publicised it and the pressure is then on to deliver readable material on a regular basis.
Some Blogging Software To Consider
Typepad - very popular and comes with a free trial and upgrade options: http://www.typepad.com
BlogHarbour - also comes with a free 30-day trial http://www.blogharbor.com
Blogger - the ‘grand daddy’ of blogging http://www.blogger.com
Happy blogging!
My blog: http://michaelcheney.typepad.com/
About the Author
Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course “Internet Marketing Made Easy” and get your free sampler of ‘The Bible’ here: http://www.websitemarketingbible.com/marketing/
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choosing an autoresponder
March 28th, 2007
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How To Bully Your Prospects Into Buying Your Product or Service
by: Chris Coffman
Selling is a tough job, and sometimes you may need to appear tough in order to get the sale.
As a salesperson (whether in person or in print) you don t have to appear to the customer as being needy of the sale. Many times, the opposite can work quite effectively, that is, to make the customer think of purchasing your product or service as a special privilege.
Here are a number of ways that you can bully the customer into buying from you.
1. State that only a LIMITED number is available.
This is a commonly used technique to push the customer over the finish line. Presenting your offer as limited in quantity nudges the prospect to act now since the offer may not be available later. Companies that manufacture luxury line vehicles often use this technique by manufacturing only in small batches. Think of Hawley Davidson motorcycles for example. Only a limited number is manufactured so as to keep the price high.
A limited time offer works just as well, even though it is less compelling since the buyer may still procrastinate depending on the time window that is given. On the other hand, a limited number offer may go at any time. This places a bit more pressure on the prospective buyer.
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2. Place pre-qualifications on the prospect before they can buy.
Many business opportunity type offers normally indicate that the company is looking for a few top leaders in a particular geographic area. You are then required to call and listen to a recorded message that will further qualify you to work with the company. In this way the rejection is placed on the side of the customer not the seller.
Another slant to this same technique is to simply state that this offer is not for everyone. And only a few special people will recognize the offer for what it is. This of course appeals to the person s ego and pride. Again they are placed in the defensive position not the seller. They are the ones on the rope.
3. Show how most people will grab this offer.
This appeals to the band-wagon or herd instinct that is common to us as humans. We don t want to be left out of the new trend or crowd. It s all about keeping up with the Joneses . Show how thousands have already ordered and how your operators cannot keep up with all the calls coming in. Any statement which can show that other people are flocking for this offer will work here.
4. Demonstrate very strong credibility in your copy.
By showing all the years of experience you have under your belt and the many authority figures that recommend your products, you can bully the customer into submission. The customer feels that it will be very foolish not to trust you when all these other top authorities do. Having someone whom the potential customer admires and respects endorse your product can create the magic here.
5. Show that you are not desperate for the sale.
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This is another technique that can place the customer at ease or on the defensive. Here you want to indicate that you re already doing so well (mostly from the benefits you ve derived from the product) that the small investment they are making will make no big difference to you. This may seem at first to be counterproductive but it works! Again if the prospect ever senses that you re just dying to get that sale you can scare them away.
Another way of stating this is to show that you re actually creating competition for yourself by sharing this product with them.
6. Tell them what will happen if they don t get your product.
Most likely your product is satisfying a need or solving a problem otherwise you ll not be selling it. So you can heighten the prospect s awareness of the problems that they ll continue to have if they choose not to purchase your product or service. Here is where you really want to rub their faces in the mud . Spell out, in no uncertain words, the pain they ll endure and the loss they will suffer.
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These six approaches are all based on a deep psychological principle that controls us all - Our desire heightens for whatever is denied us or just appears to be denied us.
This reminds me of the story I read some time ago of a small hotel that had problems with guests fishing from the balcony despite clear warning signs to the contrary placed in all the rooms. In a simple experiment, the hotel management removed the no fishing signs and the problem practically disappeared overnight! I guess that the thrill of fishing from the balcony vaporized with the signs fishing was no longer denied.
Try making your product or service appear denied to the casual prospect and see what happens to the dollars fished out of your advertisement account.
It s about time to go out there and be a respectable bully !
(c) Copyright 2004 by Chris Coffman
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choosing an autoresponder
March 10th, 2007
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Why Dot-Coms Fail - a Webmaster’s Perspective
—————————————————–
(c) Copyright 2002, Daniel Bazac
Everyday we hear that another company goes out of business.
When and why does a dot-com become a dot-bomb?
After checking few dozen defunct companies,
I think the main reasons for dot-coms failure are:
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* Poor business plan. In the last years, a lot of investment
capital was spent on poorly planned companies that clearly
couldn’t reach profitability.
* Poor company promotion. This applies both offline and
online. Two newspaper ads and word of mouth are not enough.
* Poor financial management.
Fancy offices, free food, does it ring a bell?
* Poor Human Resources management. With lots of cash in
their hands, many start-up companies hired too many people
or, even worse, hired unqualified staff. The hiring of friends
and relatives often returned no value on investments.
* Errors in the company’s Web site. Sometimes hundreds
of errors could be found in one Web page.
Yes, those Web site builders should go back to school-
if they ever went to school for HTML at all.
I’ll focus my comments on the last reason:
How Errors in the Web Site Can Affect the Company’s Health
——————————————————————-
It’s clear that you can make money on the Web if you have
customers. You have customers if you have viewers-
“traffic” in the geek’s language. And you get traffic if
your site is easy to find — near the top — in the
Search Engine Results Pages (SERPs).
That’s not so easy to achieve.
First of all your site has to be indexed by the search tools:
Search Engines and Web Directories.
Although some Search Engines will eventually find your site
by themselves, most of the time this only happens if
somebody links to your site. In the case of a NEW site,
having existing links is almost impossible. Rather than wait
for links to be made, start a submission campaign.
A big no-no is submitting a Web site using submission
software. Using software of this type may be quick and
easy, but some Web Directories and Search Engines do
NOT accept automated submissions.
It’s true that manual submission is a time consuming
process — you’ll have to read AND follow each
Search Engines’ submission guidelines, to effectively
perform the submission but it’s a necessary step.
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Most of the defunct sites I’ve checked had only a modest
presence and visibility in the Search Engines.
Let’s say that you submitted your site correctly, you
waited a reasonable amount of time - usually few weeks
for the Search Engines to process your submission,
but your site does not appear near the top in the
Search Engine Results Pages.
You’re wondering why, right? Well, one or more of the
following reasons might apply:
1) Your submission was not accepted by the
Search Engines. If you used spamming techniques, such as:
* Repeating keywords in the keyword meta tag or using
text in the same color as the background, some Search
Engines might refuse to index your site.
* Page redirection — including cloaking — or building
artificial links farms can sometimes be seen as spam by
some Search Engines. These links farms involve building
Web pages for the sole purpose of creating links to the
targeted site. For more about spam please read my article:
“Search Engine Spamming Sucks!”
[ http://www.web-design-in-new-york.com/articles.html]
Some Search Engines also have difficulty in indexing pages
that use frames or Flash.
2) Your submission was accepted, but your site is not listed
in the Top 10-30. Because very few people check pages after
the first 30 results, you want to be in the Top 10-30.
There are many reasons why a site is not listed high.
The most common reasons are:
* The lack of your main keywords in the content of the page,
in the Title tag and in the Description and Keyword meta tags.
Ultimately it all depends of the Search Engines algorithm-
the criteria used by the Search Engines to rank pages.
* HTML errors. Examples include unclosed tags,
unquoted attributes, improperly nested tags, missing the ALT
attribute on images. Any of these will affect your site’s
accessibility, reducing your potential client pool.
A Web site with HTML errors can look fine in Explorer,
strange in Netscape or Opera and totally unreadable in a
text browser. Although Explorer has the largest
market share, an important percentage of net surfers use
other browsers. Don’t forget the more than 50 million people
in the USA with disabilities.
Many of the latter use text/voice browsers.
Other Types of Errors in Web Sites
—————————————-
Proper HTML coding is very important but the structure
and the layout of the pages are equally important. I saw
sites without ANY way to contact the company: no email
address, no “contact page”. I saw sites so crowded that
it was almost impossible to find my way around. I saw
sites with ugly color schemes. I saw a site so “heavy” that
it took nearly three minutes to download the Home Page.
According to statistics, users have very limited patience
when it comes to loading a page. If after eight seconds
they cannot see the page, they leave. And we all know
what that means or the success of a Web site.
I not only saw all those errors in sites that are now gone
but I also found them in sites that are still alive,
including, incredibly, some Fortune 500 companies’
Web sites.
So Do We Dot-Com or Not?
———————————
The answer is a resounding YES!
But with one condition, learn from your predecessors.
How can a dot-com become profitable? I don’t pretend to
know ALL the answers. If I did, I would be millionaire
by now.
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Advice for Forming and Managing Your Company:
——————————————————-
* Develop a sound business plan, with clear, credible
ways to get to profitability. Venture capitalists are much
more cautious than a few years ago. They invest less and
are more selective in this risky business. They want value
returned for their money. After all, statistics show that
9 out of 10 startups fail.
* Handle your money wisely. Enough said.
* Hire only the people you REALLY need and be sure ALL
of them are professionals.
Advice Regarding the Web Site that Supports Your Company:
——————————————————————-
* Do the right thing when you prepare the Web site.
Hire reputable professionals to build and promote your
cyber adventure. If you already have a Web site, remember
that a Web site can easily be redesigned and properly
resubmitted to search tools.
* Have your site designed according to W3C Recommendations -
the Official HTML coding rules. Yes, this takes time and it’s
much easier to use an HTML editor, but the results are much
better when properly coded by hand. Watch your site’s
accessibility and usability. Don’t forget to test and
validate the code. Talking about testing, do yourself a favor:
check the spelling on your pages.
* Do not use spamming techniques. You might not be caught
today, but one day the Search Engines OR your competitors
will find you. Search Engines sometimes will use this reason
to ban your site FOR LIFE.
For more about spam please read my article:
“Search Engine Spamming Sucks!”
[ http://www.web-design-in-new-york.com/articles.html]
* Avoid gizmos: JavaScripts, Flash or frames.
Bells and whistles will NEVER help your page’ ranking.
In fact, it will hurt your site’s indexing or ranking in the
Search Engines and will annoy most of your viewers.
So, just don’t do it!
* Have interesting content in your pages, content that grabs
your viewer’s attention. No matter how beautiful your site is,
no matter how much professional promotion you made,
if the site doesn’t grab viewer’s interest, he will leave
you guessed it — to your competitors’ sites.
Also, use the Title tag, the Keyword and Description
meta tags in your HTML coding to list targeted keywords
from the contents of your pages. This helps the
Search Engines rank your site higher.
* Promote the site thoroughly. Submit the site properly to
Search Engines and Web Directories and pay special
attention to the link popularity issue- contact Webmasters
of related sites to ask them to include a link to your site.
Yes, it takes time, but it’s worth it.
So, let’s see: do we dot-com or not? You bet we do!
There are tremendous opportunities on the Internet.
Find your niche, follow the rules, work hard and
you’ll make it.
It will not be easy but if you believe in your dream
and set realistic expectations, you’ll be successful.
Good luck!
Daniel Bazac is the Web Marketer for Web Design in New York,
( http://www.web-design-in-new-york.com ),
a site design, Search Engine Optimization and promotion
company. He’s been online from 1995 and he’s also a
seasoned Internet Information Researcher.
He can be reached at mailto:danielbazac@hotmail.com
About the Author
Daniel Bazac is the Web Marketer for Web Design in New York, ( http://www.web-design-in-new-york.com ), a site design, Search Engine Optimization and promotion company. He’s been online from 1995 and he’s also a seasoned Internet Information Researcher. He can be reached at mailto:danielbazac@hotmail.com
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Understanding Addiction
March 9th, 2007