Archive for April, 2007
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Finding the Right SEO Company
by: Nathaniel Long
I often talk to people who have lost faith in Search Engine Optimization (SEO) firms because of bad experiences. Either they saw no results, felt that they were tricked into subscribing to a service that could not work, or that they wasted money on a firm that did them no good. Although I agree that there are bad SEO firms out there, I know that there are also many good ones. It s your job to make sure you find an SEO firm that will work for you.
Search engines are the basis of Internet existence and survival. Recent studies have concluded that over 90 percent of all web surfers use search engines to find what they are looking for. Thus, in order to be successful on the Internet, your website must be search engine friendly. If people who search the Internet for your products or services are not finding your Web site, you need search engine optimization (SEO).
Now some of you may take on the task of optimizing your own sites. For those people, there are plenty of how to articles on the Internet that can help you. If you need more help, drop me an email and I ll give you some ideas. However, many webmasters decide instead to let an SEO company handle their marketing. Search Engine Optimization is a full time job, and many companies need to hire someone to do it for them. If this is your intent, you should know what to look for, and what to watch for, when selecting the right SEO company.
1. Make Sure They, and Their Clients, are Successful and Well Optimized
If your SEO company does not rank high on most major search engines under their specific services, then they probably won t have the ability to get you high ranking on yours. For example, if you re located in Boston, your SEO company should at least rank on the first page in Google, Yahoo, and MSN under such search terms as Boston SEO, Boston Internet Marketing, Boston Web Marketing, or even Boston Web Design. If you found them through pay-per-click or sponsored listings, this only means that they do not have the ability to optimize their own websites and are forced to pay for their clientele.
In addition, it is a good idea to check the success of their clients. All SEO companies have a client listing, if for no other reason than to offer front page links to their big spenders. Take a good look at these clients sites. Check for quality of content and keywords. View the source and see how well the meta tags are structured and how well they apply to the content given. And most importantly, go to the major search engines and find where these clients land on the search terms they are targeting. If the SEO company has created a successful marketing campaign for each of its clients, chances are you re looking at a good SEO firm. However, if neither the SEO company or its listed clients have high rankings, I would recommend you find a firm that does.
2. Make Sure Someone Answers the Phone or Responds to Email
Although this may sound funny, I can t stress how important it is to find a SEO company that will be there when you need them. Before choosing an SEO company, call them. If they pick up, you re in good shape. If they don t pick up, but call back within 2 hours, you re still looking pretty good. If it takes you a handful of phone calls and emails, or a number of days to get a response, you might be in bad shape.
Say you ve just received a new product that you would like to market. Say that product is seasonal, only for the holiday season, and your ability to sell it relies on the timeliness with which you can get it seen on the search engines. You need a company that you can contact to put immediate marketing efforts to your new pages and products. If it takes 3 to 4 weeks for your SEO firm to make changes and improvements, you might want to look for a company that can keep up with your fast-paced business and demanding customers.
3. Make Sure They Understand How Search Engines Work
Keeping a website at the top of the search engines has become a science. The best search engines frequently modify the way their databases list Web sites, and constantly change the search criteria used to find and present web pages.
To understand the quality of a company s search engine optimization services, you must first understand how search engines work. Search engines list websites in two distinct manners: pay per click listings and organically optimized listings.
Pay per click listings are the listings that appear on the top or right side of most search engines under the heading Sponsored Links , or some related term. This type of listing is paid for. Web sites that wish to get top search engine placement without optimization can pay a certain cost that is charged to their search engine accounts every time their sponsored link is clicked on by a prospective client. Cost per click rates range anywhere between $0.10 and $10.00 per search. Some bigger-budget eCommerce businesses can spend up to $50,000 a month on pay per click marketing.
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Organically optimized listings are the listings that appear at the top of search engine pages without having to pay for these listings. This type of listing is free. However, your website must be properly optimized to appear at the top of all search engines using organic optimization. Search engines use unique programs which send agents referred to as spiders and robots to your Web site to collect data. Your website must be structured properly to aid these robots in their search for information.
A quality SEO firm will know how to properly structure your website for top organic optimization and, ultimately, top search engine placement. Watch out for SEO firms that take your money and invest in pay-per-click marketing. Although this will get you immediate results, it does nothing to optimize your site in the long run, will not be as profitable as an organic marketing campaign, and will keep you dependent on SEO companies for your success. And pay-per-click marketing is something you can easily do yourself; if that s the route you wish to take.
4. Make Sure They Follow-Up with Internet Research
In addition to knowing how to optimize correctly, an SEO firm should be constantly investigating the Internet s most popular search engines in order to stay aware of the latest techniques for promoting a Web site on the Internet. If they are not giving you monthly reports on the status of your listings, the increasing quantity of your links, and the number of unique visitors to your site, you might not be working with the right SEO company. These reports should not only show where your site is ranked on each of the major search engines for each of the major terms you target, but also show you how you have improved from the previous month and where your competitors stand.
5. Make Sure You Constantly Know What They re Doing
The major problem most people have with internet marketing guys is that they don t see them everyday. It s not like these guys come into the office everyday, or even sit down with the boss for a daily conference call. Most of them work out of their homes, spending 12 hours a day on the computer. Now I m not saying that they will take your money and do nothing for you, but it s good to keep your eyes on them like you would any employee. On the days that they work for you, have them send you day-end reports detailing the pages they optimized, the content they added, the keywords they marketed, and the links they added. This will allow you a better understanding of what they do on your clock, and allow you to keep your eye on their progress and effectiveness.
Overall, you can find a good SEO company. There are hundreds out there. But it is your responsibility to make sure you find the right one. Don t just pick the first firm you find, then complain when you see no results. Find your results before you hire any SEO company, and you will put your business on the right track for Internet success.
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About The Author
Nathaniel Long is an Internet marketing specialist for Allied Internet Productions, a Denver-based web design and marketing company specializing in graphic and flash design, internet marketing and search engine optimization. Visit their site at http://www.alliedinternetproductions.com, or call them toll free at 800-935-1820.
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April 28th, 2007
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Copyright 2005 Mal Keenan
Niche marketing is an old and very successful marketing strategy whereby a company focuses on marketing and selling to a clearly defined segment of potential consumers. The company earns by supplying a unique product or service to this narrowly defined market which other companies have not met or provided.
Are there potential buyers online? According to the Central Intelligence Agency s latest figures, there are over 185.55 million internet users in the United States alone, of these around 139.52 million active users. The Computer Industry Almanac which compiles statistics on global internet users, records a staggering 934 million users for 2004 and this market continues to grow.
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Do these users buy online? Statistics gathered on internet users, show they do and their numbers are increasing. For instance, in December 2004, online sales rose by 53%, from $795 million of the same month 2003, to $1.22 billion 2004, (gathered by CMP Media a service provider of information and marketing services to the technology and healthcare industries). For each unique marketing hook, product and service, your business blog can tap in, that s how many niche markets you can serve.
The next question then to answer: Can your blog be the perfect vehicle for reaching and marketing to your niche?
You should realize that successful blogs go a step further in providing excellent content, as well as regular updates or new content. Most websites provide these services. Rather it is the ability of these blogs to provide the author and the readers a venue for one-on-one conversations, in an impersonal medium. By sharing commentaries, thoughts and opinions, the author positions himself or herself as being an authority in his or her field of work. If you write content that is relevant to their needs, they ll remember and keep returning to your blog.
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But that s not all; you need to have an abiding passion for the subject matter or product you ll sell. Without this, your blog won t stand out and carve itself a niche apart from the other blogs.
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In essence, a well researched and crafted business blog is a potential revenue center. It has the authors personal touch and speaks to the need of this particular consumer. As every marketing analyst knows, when a seller understands his or her consumers well, this seller gets their business.
About the Author
Mal Keenan is editor and publisher of the Home Business Tips Blog:
http://www.home-business-tips-newsletter.com/blog/
Visit his Internet Marketing Plug In Training site for great strategies and step by step processes in running a successful online business:
http://www.pluginprofitstraining.com/
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April 27th, 2007
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The Critical Importance of Good Web Graphics to Internet Marketing Profits
by: Ross Storey
There s an old saying: Don t judge a book by its cover , but this hardly applies to the science of designing web graphics. Everybody judges web sites by their cover or home page, have no doubt. Is your site giving out a professional, visual aura, or is it telling visitors that you built it yourself, because of bad design?
Ask yourself: Of the many thousands of web pages trying to sell you something, which are the ones that keep your interest? Which ones have convinced you to depart with your hard-earned cash?
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If you are honest, you will say the ones with the most attractive and professional graphics the pretty pictures. Human nature determines that what catches your eye, and is pleasing to view, keeps your attention. Subconsciously or not, you make a judgment within seconds, on how professional is the website you are viewing. If the appearance of a site is amateurish, the owner can kiss goodbye to any potential buyers bothering to purchase.
Visual appeal is critical. Sure, current thinking is that you should focus more on the content, than on the pretty bells and whistles for your website, but you must have professional-looking graphics. Like branding a business, your web site graphics, headers, footers, buttons etc. should all be in the same theme, the same colour scheme and consistent design.
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If you want proof of the importance of this consistency, check out the livery (a fancy word for the logos, design, colours and badgeing) of corporate giants like Microsoft and Nike. Most people in the western world know the Nike tick logo instantly, almost as well as they know the slogan Just Do it . And the Microsoft logo and colour set must be the most familiar visual environment on the planet. Want to bet that Bill Gates people spent many millions on developing this set. In today s digital publishing world, you can t see the bits and bytes so digital products must be represented by pretty boxes and with carefully matched colour schemes for their sales sites. That s why web designers produce those very familiar eBook covers and Program boxes, with the shadows and reflection effects.
Why do you think that hard copy book publishers make sure their covers are in well matched colours, and have good pictures and dramatic fonts?
Why do you think that so much work goes in to covers for videos and DVDs in your local video hire store? In the visual flak of such a store, there are hundreds of covers competing for attention, visually asking you to hire them. Check out your newsagent and see what effort magazine publishers put into the design of their front covers.
One the web, there are many millions of sites clamouring for attention.
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And, despite the vast number of programs now available, like Adobe PhotoShop, and Jasc PaintShop Pro, good design is hardly a DIY skill. It requires creativity, expertise and, most importantly, time. This is why web designers, and their close cousins, banner, header and footer designers, can charge up to $50 for one good web page header, and more for a complete set. You ll notice that there are many schools and colleges offering courses and degrees in design, so it s not something that you will be able to pick up without study. So there s the dilemma. You need good design, you ll probably have to pay for it, but doing so will likely pay dividends.
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About The Author
Ross Storey - horizonprm@iinet.net.au - is a completely bald (it s fashionable), 52-year-old public relations and marketing consultant who has been involved in web marketing and design for more than a decade.
http://bestprographics.zapz.biz
http://www.quokkaSoft.com
(Please feel free to publish this article, so long as you keep this resource section complete)
horizonprm@iinet.net.au
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April 19th, 2007
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What s the MOST effective SEO Tactic for 2006?
by: Brad Callen
Today, I m going to try something different. I m going to go out on a limb here and make a blind assumption about you.
“You think that the Q-square formula (quality + quantity) of getting inbound links (reciprocal or one-way) is the best way to increase your search engine rankings.”
Just about right, eh? And unless you are a complete newbie to search engine optimization, this is exactly what SEO experts have been telling you time and time and time again. And if there was any doubt that search engines were being spammed, paid links put rest to those fears. The SEO experts make money, you get a boost in your rankings, everyone s happy.
Or so they d have you think.
Over the past year or so, search engines have started to take serious measures to combat spam against them. Search engine spamming usually occurs in one of three ways:
Multiple submissions of your web pages (you d be surprised to learn that people still do this).
Keyword spamming in low quality content.
Link spamming (building tons of links to a new site REALLY quickly).
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On the other hand, you ve probably heard about the need for quality content ever since you started learning about search engine optimization (hopefully). Either way, here s a refresher:
Search engines are looking for unique and useful content information that is accurate and important to the people interested in that field. Search engines also look for fresh content regular additions to your website, etc (this is why blogging became / is such a huge craze).
So let s put that all together:
Search engines are working towards fighting SEO spam bad, keyword stuffed content and link spamming by:
Devaluing the “ranking boost” that these elements give.
Penalizing the websites that are obviously spamming search engines.
The end result?
Traditional link building is no longer your best bet to get high search engine rankings.
That s not to say that you should dump your link campaigns all at once and scamper for the hills links will continue to have value within search engines and until the search engine algorithms develop well enough to distinguish between “organic” linking and links generated through a link-building campaign (not easy to do at all, even with Google s or Microsoft s resources), getting inbound links will stay the easiest way to bump up your search engine rankings by several pages.
However, for SEO purposes, that brings us back to square one. We like things to be easy, but we also want things to work well. If link-building is a good tactic, but not the best tactic (especially when everyone and their mother is getting a few hundred links every month to their 30-page AdSense websites), then where does it leave the rest of us?
The answer lies with what the search engines have been saying all along quality content, wrapped around quality, organic links.
Let me explain that.
Search engines have taken two specific measures to improve their results and reduce commercialized spam from their search engines:
Link pages are being “identified” as such and therefore are being considered as low-quality links (you ll remember from Link Building 101 that the quality of the link is a big factor in how much it improves your website s rankings). Some of the identifying criteria for a link page are: the number of links on that page, the ratio of text to links on that page, and relevance of the link, which I explain in the next point.
Search engine algorithms are now looking at the context that the links are placed in (i.e. surrounding text as well as the page s keywords) to measure the relevance of the host site to YOUR website in other words, checking the text of the page your inbound link is placed on to find out whether that site is relevant to your industry / niche.
This leads us to the following conclusions:
The linking page must have as few links as possible.
The links should be focused on as few sites as possible (to funnel the value of the link page).
The links should be surrounded by “relevant” content.
The linking page should contain “quality” content (written for human reading rather than written for search engines there s a sharp difference between keyword optimization and keyword stuffing).
Now you must be wondering…. is there a point to all this? And I respect that, because this is exactly what internet marketing and SEO gurus have been saying these same things for a long time now. Just like I often ask myself:
So WHAT?
So…
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How many SEO techniques can promise visitors from other websites?
Now I m not trying to sell you a product here, so I ll cut to the chase.
Take a single page. Take ONE core keyword describing your industry / main business, and a few more keywords for a couple of main category pages. Write 350-550 words of unique, quality content that gives the reader useful information. Each paragraph should be tightly focused around one keyword, and should contain one link (not more) to a related page (for your main keyword, link to your website, for your category keywords link to your category pages). Use keywords (but not sentences) as anchor text.
Once you ve completed this page, contact link partners in YOUR niche not direct competitors obviously, but complimentary businesses (if you sell information books on candle-making, your ideal link partners would be informational websites on candle-making), and make them this pitch:
“Are you looking for a quick and easy way to boost your search engine rankings? Search engines demand relevance, they demand quality, they demand freshness. I d like to offer you the chance to do a valuable exchange I ll provide you with an optimized article on a subject relevant to your business, and in return all I ask is that you allow me to place some links to my website on the page. In fact, you can even plug in your own links affiliate, to your own website or any other website.”
Of course, you ll probably have to write a more sophisticated approach letter than those 6 lines, but the intent is clear: write quality content, and then place it on websites relevant to your industry. Usually, the website hosting the page will want some monthly payment in return (after all, you re effectively buying a page on their website). If you ve followed my advice and picked well-ranked websites with quality content, the money will be worth it. In addition, you ll probably be paying less than an out-and-out link purchase as you re also giving them something in return (quality content to boost their search engine rankings).
Got all that? Congratulations. You ve just learned about what I like to call a Hosted Marketing Page . Don t be fooled by its simplicity. What I ve explained in 4 paragraphs (318 words) will probably be the subject of endless marketing campaigns and short $49 reports over the next year.
Now some of you might be saying: I know this isn t this just another version of marketing your website through articles (where you write articles, submit them to article directories and have webmasters pick them up to post on their websites)? What s so great about this? We KNOW this.
The question isn t that you know this, the question is: are you doing this? Article submissions are shots in the dark article farms do give a better boost in search engine rankings than simple links, but most article directories are too general to help you rank well on the relevance factor. If your article gets picked up by a few webmasters, the extra links will be dampened by the fact that now the content is “duplicated” thus reducing its value.
Search engines are wising up to article submissions just as they started combating link spam an year and a half ago at any rate, article submissions are marketing tools / branding tools, not pure SEO tools.
Experiment with a Hosted Marketing Page of your own. If you don t have the time to contact link partners directly, talk to your link-building expert (or company) and explain what you are looking for (heck, you can forward this article to them).
The beauty of Hosted Marketing Pages is that they compliment your regular SEO strategy. Link building, if done right, is still a quick and cheap way of getting higher search engine rankings. However, if you are looking to make a HUGE splash instead of just poking around, then I urge you to seriously consider the power of Hosted Marketing Pages.
If you would like help with your “Hosted Marketing Page” campaign, visit Textlinkbrokers.com. They are the leader in link popularity building programs and are the only company offering this particular service.
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April 8th, 2007
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1. Most people want to win over others. Tell your
prospects how their family or friends will admire
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2. Most people want to associate with others that
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3. Most people want a clean environment. Tell your
prospects that you’ll donate a percentage of your
profits to help clean the environment.
4. Most people want to eat good food. Give your
customers free coupons to a nice restaurant when
they purchase your product.
5. Most people need or want new information to
absorb. Give your customers a free ebook or tip
sheet when they purchase your product.
6. Most people want to avoid or end pain. Tell
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7. Most people want to gain pleasure. Tell your
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8. Most people don’t want to miss out on a major
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9. Most people want to have good health and live
longer. Give your prospects free coupons to a
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10. Most people want to belong to something or a
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April 4th, 2007
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Choosing a carefully pinpointed niche market should be one of the first steps that an internet business owner has to take. A very common way of describing a niche market is a targeted group of individuals with very specific and similar needs or interests. These people engage in similar activities and hence they would most probably demand the same goods or services to cater to their needs. Online businesses that drop ship their products to their customers would thrive by focusing on a specifically targeted niche market. In this article, I would focus on the advantages a niche market can bring to an online Drop Ship business. This article also provides you with practical steps for you to select your niche market.
By focusing on a specific niche market, Drop Ship businesses gain an edge because they are like monopolies for that particular niche. The monopoly for that niche would be able to provide a much wider range of products and better services for that market, enabling it to dominate. Because there is a very large number of niche markets on the internet, most Drop Ship businesses are able to survive and thrive online by selecting a niche that no major competitor is targeting, and directing their marketing efforts to their respective niches. With limited resources, a small Drop Ship business just starting out cannot hope to sell mainstream products that are also supplied by huge competitors like Wal-Mart.
It is critical to first establish a market with an unfulfilled need and then develop products or services to meet these needs. Most online ventures fail by first selecting a good product, and then looking for the market for that particular product. They fail when the product s demand is insufficient, or when the product already has a strong competitor supplying to the market.
The internet is not the only medium where niche marketing dominates. In our corporate world, the majority of the successful companies also selects a niche market and develops products or services that cater to their specific niche. Microsoft develops software as operating systems and platforms for computers. Nike offers shoes and footwear targeted at the sporting population. This illustrates the importance of first selecting a niche market for your business to focus on.
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There are a few simple stages in the selection of a niche market:
1) Brainstorm for niche markets that are related to your area of interest or expertise. It is simply easier to succeed if you focus on an area that you are passionate about and have the most expertise in. This way, along the learning curve of starting an online business, the frustrations that you face along the way will be reduced because whatever you are doing feels more like fun instead of work.
2) Research the market in detail. This involves producing a detailed profile of your market, including the estimated demand for your products, the products in the niche likely to have the highest demand, and where these prospects normally congregate online.
You can use the free Overture search term suggestion tool to gauge the market size for the products you have in mind. It is available at http://inventory.overture.com/d/searchinventory/suggestion/. Simply type in the product keywords and this tool can suggest more specific keywords, and also the number of times this word has been searched over a period of time.
Chat rooms, forums and newsgroups are where your target market normally congregates online. By monitoring these discussion boards, you should be able to determine the evolving needs of your target market, and what new product is likely to be in high demand soon. Forums can also be a good source of ideas for your products. Google Groups is a good place for you to start finding newsgroups or forums for your niche market. It is available at http://groups.google.com.
3) Select a niche market that has a need not currently being adequately met instead of targeting a niche whose need a competitor can fulfill very well. From the newsgroups, discussion boards and forums, you can get valuable information about business opportunities. For example, if consumers voice out their dissatisfaction about any unfulfilled need, you can quickly find and offer any product as a new solution to their problem. This fills a gap in the market and your business is established.
4) For the niche markets that do not have their needs adequately met, conduct research on the major businesses in that field. If there are no major competitors, you can congratulate yourself on finding a suitable niche market for your Drop Ship business. If there are several major market players, you have to either develop a Unique Selling Proposition (USP) to differentiate your products from your competitors, or you can narrow down the definition of your niche market to a more specific level. For example, if your niche market is the group of individuals passionate about oil paintings, you can narrow down your focus to abstract oil paintings by Rembrandt or Renoir.
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If you want to be a retailer of Rembrandt oil paintings, for example, note that your competitors are not the websites selling oil paintings from all artists, but the websites that focus only on Rembrandt oil paintings. All things being equal, an online shopper will certainly choose a website focusing only on Rembrandt oil paintings, instead of a website selling paintings from all the famous artists. This is the edge that a niche market can give to a small Drop Ship business.
You can use the free Overture View Bids Tool available at http://uv.bidtool.overture.com/d/search/tools/bidtool/ to gauge the competition for your products. Overture is a Pay-Per-Click search engine, which provides search results ranked in order of how much businesses are paying for every click-through to the business websites. This tool lists the amount that each business is paying for every click by visitors. The higher the bid for the keyword, the more popular the keyword, thus the stronger the competition you face for your products.
5) Test your market. Once you have confirmed your niche market, you must test your products for that market. Start off your business by selecting a few of the most popular products and placing them in your catalogue. Next, you announce your products to newsgroups and discussion boards and gauge their response to your products. Observe how well the individuals are reacting to the introduction of your products. If you did your research properly and fulfilled a need well, most probably you would receive a very warm response from forums and newsgroups.
Finally, as the online retailer for your niche market, you should aim to be the best online resource for the market. Articles, strategies and guides should be included on your website to provide your niche market with valuable information. For example, you can write your own guides on how to properly use tools for magician tricks if that is what you are selling. However, it is not advisable to start off by selling an enormous catalogue of products. You should first establish your credibility by supplying your market with useful know-how for the products, and recommending them a few popular products. As your business stabilizes, you can slowly expand your business catalogue to include other products.
Selecting a niche market is one of the most important steps for setting up a Drop Ship business. It lays the foundation for how your business will develop in future. Thus, spend some time carefully deciding on your niche market before taking the plunge into your business.
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About the Author
About the Author: Ray Yee is the founder and president of Dropshipperscentral, a website which provides a wealth of informative articles, tips and resources on everything you ll ever need to know about setting up a Drop Ship Business and marketing it. Click here: http://www.dropshipperscentral.com
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marketing the gospel
April 2nd, 2007