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Archive for July, 2007

The Power of Word of Mouth

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Power of Word of Mouth

by: Janice D. Byer, MVA

Most of us remember the commercial that said, I told two friends, and they told two friends, and so on, and so on, and , well you get the picture. This commercial, which represented Breck Hair Shampoo, ran so many times that even I remember who the commercial represented.

The reason I mention this particular commercial is not because of the number of times it was aired but rather because of the message it was sending. This company knew the importance of potential clients hearing something about their product or service that impressed someone else.

It s called Word of Mouth and it can make or break the success of almost every aspect of our lives, especially our business lives. In our personal lives, if we like something, we will talk positively about it to others. This, in turn, will show them that this is something good and that they should check it out.

It could be anything from a favourite plant that flowers throughout the growing season, to a fabulous doctor who has the bedside manner of an angel. If we are happy about something, we will likely talk about it to others.

In our business lives, positive word of mouth generates referrals and referrals generate business. So, word of mouth is one of the most important marketing tools that can contribute to our success. What could be better than a customer mentioning how pleased they were with a service you provided to others who may need this service? Free advertising that s what word of mouth is.

Not only do we love to be the recipient of positive word of mouth, we should also realize that others are in the same boat as us and rely on word of mouth to help them succeed as well. So, if you like something, be sure to tell others about it, especially if they are in need of something you had a great experience with.

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For example, for months I have been trying to find a backup software to use on my new computer. I tried several and was not impressed with how they performed or the extent of their customer service. It would sometimes take over a week to get a response. Well, I finally came across this little, cheapy program that said it would do what I wanted it to do. I figured it wouldn t hurt to give it a try. And I was very happy with the outcome. At one point I had problems and in one afternoon, after several emails back and forth with the author of the software, I was up and running again no problem. This tiny little company impressed me so much that I have recommended his software to as many people as possible including you. Check out the Backup Assistant at http://www.graffman.net.

Word of mouth is also known as a verbal testimonial. The words of praise literally come right from the horse s mouth. It s a very powerful recommendation to physically hear someone bestowing the virtues of a certain product or service, or the company behind this great find.

Vocalizing your satisfaction is not the only way to get the word out. With so many people using the Internet to find information, why not include your recommendations on your website. Having a Resources page on your website is a great way to let others know of different things that you would recommend.

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Word of mouth can also be in the form of a written testimonial and can benefit both the company that gave you that great service and the recipient. Many companies like to present testimonials for others to see. And, why shouldn t they? It s a great way to show people how much others have liked their service. The benefit to you is that each time you say something nice about their service, they may in turn publicize your testimonial on their literature or website. And, they will usually include your name and your company. There you have it your company s name is in front of the eyes of potential clients, just because you took the time to say a few nice words about something else.

Now, let s flip the coin here for a moment. We ve mentioned about the benefits of positive word of mouth. But, what about the pitfalls of negative word of mouth? If someone spreads the word that your service is fabulous, new business will come your way. However, if you provide a service or product that someone is not happy with, they will either never recommend you or they will tell three times as many people about the negativities they have experienced. Providing an exceptional service or product, coupled with beyond the call of duty customer service, can have a positive effect on your business. But, not providing what you customers deserve can bring down the curtain faster than you can blink.

For example, I recently had a run in with a supplier who I would never recommend to anyone, not even my fiercest competitor. This company took over 3 months to provide me with the product I needed. Each time I called their office, I would either get an answering machine and have to wait days to get a reply or I would get the old it will be ready by Friday response. I was not impressed! In fact, when I did finally get the finished product, I was not at all happy with it. Oh, and I never even got an apology for the delay or the discount I requested because of my displeasure. In short, they seemed to not want my business now or in the future. I think I ll comply.

Word of mouth is very powerful, both positively and negatively. Of course, we should always strive to gain positive referrals that s my goal. It can have a tremendous impact on our success. So get out there and tell two friends about this article and so on!

About The Author

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Janice Byer is a certified Master Virtual Assistant and owner of Docu-Type Administrative & Web Design Services (http://www.docutype.net). See this and other articles on her website.

jbyer@docutype.net

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managing email

Add comment July 30th, 2007

Networking From Home - Facts To Ponder

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Networking From Home - Facts To Ponder

by: Ian Durrell

Network marketing has a 45 year old track record worldwide of producing more millionaires than any other single industry. Every other country worldwide has already experienced at least 10 years of the growth cycle in network marketing there is currently 3.5% to 7% of the population of those countries involved right now.

Right here in Europe, the very last continent to enter into its growth cycle, there is only around 0.5% involved and we are right at the very beginning of our growth cycle in network marketing. This tells us categorically that over the next ten years there is going to be a massive shift towards network marketing in Europe as in every other country worldwide.

You are sitting at a place in Europe that won t ever happen again in the history of network marketing. There has to be a further 26 million people in mainland Europe, and a further 3 million in the U.K. have to join this industry to catch up with the average level of involvement of all the other countries that have already experienced the 10 years growth cycle.

We are even more fortunate to be associated with the best company, as Kleeneze has more than ten times the network marketing industry s average of sales per agent, due to the catalogue concept of moving its products and having the right range at the right price. The core range of products is aimed at the items people spend their monthly budget on just to run and clean the home, so even in times of recession, our products move freely. This is because Kleeneze is a 79 year old successful retailing company with an immense amount of experience of the type of product that moves easily and repeatedly. The three trends that are driving this industry forward as in all other countries of the world are:

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General shift towards self-employment (there just isn t the jobs there used to be and never will be again)
Home shopping the fastest trend in retailing worldwide (which our catalogues service!)
People s quest for a better lifestyle they no longer want to work 40 or 50 hours a week just to pay bills.

Every massively wealthy person in history has attributed their success to two predominant factors:

Being in the right place at the right time
Taking BIG action

YOU ARE IN THE RIGHT PLACE AT THE RIGHT TIME WITH KLEENEZE; IT JUST REMAINS FOR YOU TO RECOGNISE IT AND THEN TAKE BIG ACTION!

Avon has over 160,000 agents in the UK alone. Kleeneze has only 14,000 active agents (with a product range right across the board!). Do the sums; the potential future growth is staggering and that s before expansion into Europe!

Other network marketing companies around the world are producing current incomes of much more than 1 million a year. With sales averages of only one tenth of what Kleeneze s, then what will we be achieving in ten, fifteen years from now? We already have monthly incomes of 20K, 30K and now 50K! This WILL BE pocket change by comparison, ten to fifteen years from now.

The Kleeneze Opportunity

Kleeneze was set up in 1923 by a man named Harry Crook (b.1889) in Bristol. It was originally called the Kleen-E-Ze Brush Company and it was not until 1937 that diversification was introduced in the way of complimentary wax polishes.

Today the company is part of a 250 million plc based at the original site in Bristol and is one of Europe’s best home based businesses. The company is a respected market leader and is well known by millions throughout the UK, Ireland and Netherlands. In the last four years, the company has experienced huge growth and has paid extra money of more than 97 million to its network of distributors!

Kleeneze UK is also a founder member of the Direct Selling Association which binds all its member companies to a strict code of trading ethics and has been responsible for outlawing many pyramid scams over the years.

Kleeneze UK Ltd is a direct selling company which takes its products to the consumer via independent distributors who work at home and distribute the well known Kleeneze catalogues.

In fact, Kleeneze is one of Europe’s best home based businesses and many of its distributors are already earning over 100,000 per year! Kleeneze has been voted number one network marketing opportunity in the UK in the Streetwise business survey. Hundreds of people throughout the UK and Ireland are already earning extra money of 300 - 3,000 per month in their spare time! People from all backgrounds are required across the UK, Ireland and Netherlands to join one of Europe’s best home based businesses.

Select the Best Opportunity

From the customers viewpoint, Kleeneze is one of the best as all its products are keenly priced to sell and priced for profit. The product range categories include garden and outdoor, workshop, cooking, cleaning, laundry, toys, health and beauty, home products, telecoms, jewellery, sports apparel, innovation products.

So, when you take your mobile shop to customers via the catalogues you have a greater volume and variety of products and therefore a greater chance of having products with customer appeal.

Let s look at the facts:

Home shopping is the biggest growth area today - FACT
Kleeneze has a range of over 2,000 everyday products - FACT
The operation of taking the products to market is simple - post catalogues and collect them a couple of days later (no selling the catalogues do that for you). This allows the customer to look through the catalogues in their own time and select what they wish to purchase.
The distributor processes the orders for customers and keeps a percentage of the retail volume
Work 5-10 hours each week retailing and earn and extra 100 - 500 (or Euros) every 4 weeks
Share this opportunity with others with the help of your sponsor and watch your team grow along with your income
BUT the main thing is that this business WORKS

Three Reasons To Host Your Own Teleconference

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Three Reasons To Host Your Own Teleconference

by: Tom Parker

Top companies have been doing it for years.

It enables their employees to “be there” without actually being there.

Teleconferencing has been in existence for a number of years to help people to work at home and still be a major part of meetings.

No doubts about the consistency of this excerpt, still the individuals are quivery about its advantages.

Many of the people were contented by this stuff. It was unyielding for few.

If you are meddling for a report on Christian Marketing, you can definitely decide about the usefulness of the stuff. Get ready to finish and feel the stuff of this article.

But, now it’s taking on a whole new dimension. One that is exploding on the Internet as a new stream of income.

Major Source of Profits for Internet Marketing

It had to happen sooner or later. Some quick thinking Internet entrepreneur thought of a way to harness the power of teleconferencing to make money.

Now, it’s taking off and is a strong, vibrant part of many businesses income. And in a lot of cases, it’s a main source of consistent revenue.

What could be easier. By hosting your own teleconference, or teleclass, you have the opportunity to do more in thirty minutes than you could in a month of advertising your website.

Wouldn’t you rather stay home, pick up the phone, host a short teleclass (that people paid to attend), and sell some of your products as a direct result?

Many Internet marketers are using teleconferences on a monthly basis as the optimal tool to keep in contact with their regular clients, website visitors, past customers, and new prospects. Teleconferences give you the opportunity to establish yourself as an expert on your particular topic like articles, seminars, newsletters, or word of mouth ever could.

This type of delivery of information satisfies the need that is so prevelant to the foundation of an Internet business.

Three Main Benefits of Hosting Teleconferences

With the momentum that hosting teleconferences is gaining among Internet Marketing top earners, what good does it do? Why are they so enthusiastic about hosting a class, seminar, or conference over the telephone? There are three benefits that make teleconferences more attractive, and productive, than other means of sales and marketing communication.

You’re Only A Phone Call Away

Well. Your access to this part signifies that you are pretty much speculative in Christian Marketing and internet marketing. Your further curiosity in this article would be an added advantage for you.

Ease of use and instant gratification, instead of a luxury, has become a demand. In marketing your name, product, or service, this key development in the needs of the consumers or target market must be kept in the forefront of your mind.

Seminars, classes, workshops, consulting, meetings… they all take time, money, plans, and travel. It’s much easier to be able to sit in your home, or office, and “attend” a conference on the phone.

Attendees Get A First Hand Feeling Of “Personality”

One of the things that I don’t like about formal seminars and conferences is the feeling of “inferiority”.

Do you ever feel like that? When the speaker is elevated above the crowd, and everyone is listening to what that one person is saying, you feel like you can’t possibly do anything the speaker is talking about. You’re not on the same level. Most people beginning in any type of business feel this way.

With a teleconference everyone is on the same playing field and instead of feeling inferior, the person attending the conference then feels the speaker’s “personality”.

The phone has been a great way to keep in touch with people over long distances. People feel so much better when they have talked to a friend or relative. In the same way, when you host a conference, each individual person “feels” like they are talking to you, personally, on the phone.

You are answering their questions, putting aside their fears, telling them they can do it. You’re a friend, not someone who is “much better” than they are.

Teleconferences Create Their Own Income

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Of course, it has to get to money.

The first two benefits not only create an easy way to stay in touch with customers and ezine subscribers, and website visitors, and give you direct access to each “attendee”, but they also create a very lucrative stream of income.

Teleconferences, whether free or on a paid basis (another easy income stream), save people money, time, and creates trust so that more of your products, or services, sell.

Plus, the fact that if you are hosting a paid event, you are making almost pure profit from the conference. Many people operating on the Internet are now using these events as a main part of their income. If you host a conference to 200 people at $100 per, you’ve just made $20,000. Not bad for a thirty minute to one hour phone call.

Add to that the opportunity to record your conference, put transcribe it to written form and sell it as a package, give it away for more publicity for other products, or use it as an archive.

Everyone Can Do It

Teleconferences aren’t just for the experts. Do you have an ezine? Do you operate a website? Are you an affiliate of a product? Do you know how to plant roses? Catch fish? Find great deals in antique stores? Whatever it is you can do, you can host an event. The limits are endless.

About The Author

Tom Parker has put together a website to help people who want to host a teleconference or class, and has made it affordable for everyone! http://www.affordableconferencing.com is your place for reliable, affordable, reservationless teleconference lines for easy hosting. Go and check out the rates and get your conference started today!

http://www.affordableconferencing.com

conf@anytimeconferencing.com

The closing word of this write-up, would let you recognize the importance of it. You would have got the crux of write-up only if you would have skimmed it till the conclusion.

Christian Marketing

Add comment July 28th, 2007

10 Simple Ways That You Can Promote Your Website

We are offering the insider information on free website promotion. It will content your search constrain in a corroborative way. Once you get to the last word of this article, you will have a thoroughly different experience.

Back to basics.

At times, website promotion can seem confusingly
complicated. There seem to be so many, sure-fire new ways to
get thousands of hits to your site. Whilst some of these
methods work, most just waste your time.

So, welcome back to the basics of website promotion - 10
simple, effective, ways to promote your site. Learn
something new, or just remind yourself of an ‘old
favourite’.

1. SUBMIT YOUR SITE TO SEARCH ENGINES & DIRECTORIES

Submit your site to all the major search engines and
directories (except Yahoo!). Repeat at monthly intervals
ONLY if your site isn’t listed - this especially applies
to Google!

Links:
- http://www.addme.com/submission.htm
- http://www.shoptour.co.uk/submit-all.html
- http://www.shoptour.co.uk/go/affiliate-announce.html
http://affiliatetoolkit.com/affiliateannounce/

Tip: Hand submit your site to the major search engines here
- http://www.howipromotemywebsite.com/site-submit

2. SUBMIT YOUR SITE TO YAHOO! (ZEAL & DMOZ)!

Do you actually think this piece of information could add to your learning curve?

It was a blessing in disguise for those who were searching for free website promotion. For certain it was unproductive in nature.

If you are searching for a stuff on free website promotion, you can very well decide about the credibility of the report. The main aim is to reach at the concluding word to comprehend the facts.

Both Yahoo!, Zeal and the Open Directory Project (DMOZ) are
search directories that are edited by real people (on Zeal,
*you* are the real person!). As such, you must follow the
submission guidelines of these sites exactly, or your site
will not succeed in getting listed.

A listing on Yahoo! is useful as it’s still one of the
busiest sites on the web, and DMOZ helps your chances of a
good listing on Google.

Links (how to suggest your site):
- http://docs.yahoo.com/info/suggest/
- http://uk.docs.yahoo.com/info/include.html
- http://www.dmoz.org/add.html
- http://www.zeal.com

Tip: (see below)

3. SWAP LINKS WITH OTHER SITES

To swap links, do the following:
- Identify sites with similar content to yours;
- Get in touch with the site’s webmaster (use their name);
- Politely ask for a reciprocal link, then create a “Links”
section on your site and put the links there.

Not everyone will respond, but it is worth your effort as
search engines (especially Google) rank sites based on how
many other sites link to it!

Links (more information on what to do, and what not to do):
- http://www.cashway.com/secrets_of_reciprocal_linking.htm
- http://www.reciprocallink.com/article1.html
- http://www.howipromotemywebsite.com/link-swaps

Tip: (see below)

4. JOIN A FREE BANNER-EXCHANGE PROGRAM

Place a banner ad. (or text ad.) on your site and other
sites will place your ad. on theirs in return. It’s a great
way to get your site noticed, and there are many free banner
exchange programs to choose from.

Links:
- http://www.ukbanners.com
- http://www.bannersgomlm.com
- http://www.linkpartners.com
- http://www.txtswap.com/cgi-bin/txtswap/ea/aff.cgi?832
http://www.txtswap.com

Tip: (see below)

5. USE A SIGNATURE FILE

A signature file (sigfile) is a block of text that can be
appended to the end of each e-mail message sent by your e-
mail software. Use it in your e-mail, or whenever you
participate in discussion groups relevant to your services
or products (see below).

For example, I sometimes end emails I’m sending to a fellow
webmaster with the following text:

“Thanks,
Steve
—————————————
Free webmaster articles help you build, promote
and profit online. Read them online or by email.
http://www.wise-buys.info/webmaster-articles.shtml
—————————————”

Links:
- http://www.siglets.com/addasig.php

Tip: (see below)

6. POST A NEWSGROUP (OR FORUM) DISCUSSION

Somewhere, there’s a newsgroup or forum involved in
discussions relevant to your site. You can find a great
variety of newsgroups at Google Groups, which allows you to
search all of the Usenet newsgroups for a particular term or
phrase.

Post a message to a suitable newsgroup using Outlook Express
(or other newsreader software), or via Google’s news-group
site, or via the forum itself. Do follow the newsgroup
guidelines - but it is usually okay to use a signature file
with each of your posts.

Links (Google Groups):
- http://groups.google.com
- http://www.forum-tracker.com/
- http://www.webmasterworld.com/

Tip: (see below)

7. OFFER AN AFFILIATE PROGRAM

Affiliate programs are a win-win opportunity for you and
your potential partners (affiliates). Apart from the instant
sales force you develop, you create lots of links back to
your site and generally improve site exposure. Your
affiliates gain from adding products or services to sell on
their site.

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It aided specific individuals who were looking for free website promotion. To few, unyielding!

As a connoisseur who is searching for free website promotion, only you can fairly decide if this helps. Have a look at this till the close to feel if it works for you.

Links:
- http://www.tradedoubler.com
- http://www.cj.com
- http://www.associateprograms.com

Tip: (see below)

8. PUBLISH AN E-ZINE

An e-zine (or newsletter) allows you to stay in touch with
your visitors. You can educate your visitors with how-to
articles (and so build trust in you and your organisation),
let them know about new offers, or just inform them about
site-improvements. Readers of your newsletter can become
regular visitors to your site, and good customers too. And
running a newsletter can cost little or nothing!

Well. Be certain that your search would go ahead of this point. Your hankering for knowledge will get quenched further.

Links:
- http://www.topica.com
- http://groups.yahoo.com
- http://www.sparklist.com

Tip: (see below)

9. RUN A COMPETITION

Competitions are a great way of promoting your website, and
finding out more about your site’s visitors in the process.
Offer a prize related to your website, and get people to
fill out an entry form (or even join your newsletter).

When it comes time to announce the winners, send an e-mail
to everyone with the winners name, and add items of interest
about your services and opportunities too.

Even better, there are sites that will actually promote your
online competition, giving your site even more exposure!

Links:
- http://www.theprizefinder.com/asp/addacompetition.asp

Tip: (see below)

10. WRITE A PRESS RELEASE

Press releases (news releases) are one of the most effective
ways to generate traffic to your site. If written well, they
can produce startling results. There are sites that give
advice on how to write a press release, and sites that will
compose and distribute your press release for you (and lots,
lots more).

Links:
- http://drnunley.com
- http://www.prweb.com/
- http://www.pressbox.co.uk

Tip: (see below)

–

So there you are: ten simple ways that you can promote your
website. All that’s left to do now is to get out there and
do some promotin’. (So, what are you waiting for!?)

Website promotion.

Get back to basics!

PS To see example tips for each of the steps above simply
view this article online, at
http://www.free-website-promotion-course.net

About the Author

STEVE NASH is the author of the ebook: “3 Super-Tips To
Build, Promote And Profit More From Your Website.” Download
your free copy now! http://www.wise-buys.info/bonus.shtml

HIS BEST TIP? Visit his free website promotion guide today
and get the basics right -> http://HowIPromoteMyWebsite.com

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free website promotion

Add comment July 27th, 2007

Traffic Equal Sales???

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fic Equal Sales???

by: Willie Crawford

Everything being equal, more traffic to your website translates into more sales. Hence you read a lot lately about ways to generate more traffic to your website.

Okay. What do you think on the report till here? I’m dead sure it enhanced your perception.

The prolific information on internet marketing is also being given by us. Towards the terminating paragraph, don’t have a short memory to find the contents on internet marketing.

I’d like to begin by saying that more traffic does not necessarily equal more sales. Your website can attract tons of traffic for the freebies and if it is not conducive to making sales, you will probably not make more sales. Being conducive to more sales means offering quality, needed products at a good price, and making it easy to order these products. This point must always be kept in mind.

Everything is not usually equal - especially if you are offering the same affiliate products as everyone else. The one thing that distinguishes your site from all the others is the relationship you have with your site visitors. Given the chance to buy the same product from hundreds of sites, most people will buy from someone they know, trust, and feel some type of connection with. This is true for me and I am sure it is true for most of you. So part of your focus everyday must be on being responsive to customers reaching out to you. They reach out with questions, comments, requests for help, and other notes. If you are not responding promptly to these little notes you are missing a very big part of the picture.

Assuming you are busy building relationships with your current customer-base, then your next focus should be on attracting new visitors to your website. Techniques that have proven themselves to me include ezine ads, signature files, banner exchanges, links exchanges, notices on bulletin boards, news and discussion group postings and ezine articles. You should be using as many of these as practical.

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Targeted ezine ads work great. However, you must constantly refine and test your ads. Change the headline and see what the difference in response rate is. It is a never-ending process of improving and refining. However, when you get an ad that works great, be very slow to change it.

Banner exchanges are the same - you must constantly work to improve your banner. A good attention grabbing banner with a compelling message will produce click-thrus. An animated banner will generally attract more attention, and with the right message will compel the reader to click on it. With banners - the old warning - no more than 2 banners per page. More than this will probably slow the page down and you won’t benefit from the click- thrus since the surfer won’t wait for your page to finish loading.

I also exchange a few links from time to time. After all - your visitor is going to eventually leave, so you may as well trade traffic with complimentary websites. Just make sure that the trade benefits both webmasters, and your visitors. Trading links with a disreputable or questionable site harms longterm customer relationships.

While on links, free-for-all links pages also produce traffic to your website although not the flood that many hope for. The key here is to post to as many sites as possible since it is a numbers game. For this reason, I recommend using automatic submission software or programs such as linkomatic. The drawback with posting to hundreds or thousands of free-for-all links pages is that many of them will send you an acknowledgement message. To handle this flood of email, I recommend having an email address that you use just for this purpose. That way, you can sort through these emails at your leisure. Some of them do contain worthwhile offers.

Posting to discussion groups and newsgroups pulls in some traffic too. The key is to offer helpful information and then a signature file with a compelling teaser. Vary your signature file until you find one that works. Think of your signature file just as you do any other headline. It should tell the customer what benefits he will gain from clicking through to your website.

The final method of driving traffic to your website that I will touch upon is writing ezine articles. It’s no secret that a well-written ezine article establishes your experise and can generate many visits. Getting an article published in one of the larger ezines will generate hundreds of quality visitors. Many of these will bookmark your site and become repeat visitors. This is what you are really aiming for. Look for a topic that you do not feel is adequately explained. Do some research and write an article explaining it better. You have produced a very valuable article and your readers notice this. Readers notice the difference in the quality of articles, and hence your level of expertise.

Do all of the above things and your will increase traffic to your website. Keep in touch and work to build relationships with new and repeat visitors. Work to constantly refine your website and you should see a steady increase in sales. It is a process of gradually building up steam - while constantly improving.

Well. Your heightened force to scrutinize more would be rewarded further. Go on reading, you’ll discover some other expertise.

About The Author

Willie Crawford is a marketing consultant, promotion specialist and popular writer. His website contains over 180 articles on internet marketing as well as a very active discussion forum. Visit today and begin learning what really DOES work in building your business http://www.williecrawford.com

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marketing with integrity

Add comment July 14th, 2007

take your business ventures to a whole new level..

Archive for July, 2007

The Power of Word of Mouth

Networking From Home - Facts To Ponder

Three Reasons To Host Your Own Teleconference

10 Simple Ways That You Can Promote Your Website

Traffic Equal Sales???

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