Archive for September, 2007
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3 Deadly Search Engine Marketing Sins
by: John Gergye
My inbox this week provided glaring examples of three all too common rookie search engine marketing mistakes. What you could call three deadly search engine marketing sins. Starting with
===> Inadequate Keyword Research
Hey! If you re going to spend hours developing a web site, isn t it smart to invest some time to insure you re focusing on the most traffic laden keywords?
Especially when typically the plural form of a keyword phrase generates way more traffic than the singular form. For example “dog dishes” rather than “dog dish”.
Yet just this week I was asked to look at a site that had focused on the singular form. Evidently the owner hadn t bothered to do any digging to make sure that was their best keyword move.
Look, you ll never know for sure unless you research it. Besides, you can access Wordtracker, the tool of choice for what? a measly $7 a day.
Even better here s a quick and dirty way to get the most out of that day.
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Search for your target keyword in Google.
Visit the top ranking sites. Use the “View Source” feature of Internet Explorer to check out the keyword meta tag of each site. You’re looking for a site listing lots of keywords there. Do this with each of the top listings or until you find one stuffed to the gills with keywords. Ah-ha! There s your starting point for your list of likely keyword phrases.
Repeat with a couple of other sites and you ll soon have a long list of candidates to check out in Wordtracker.
Enhance your list further using this tool:
http://www.promoteindia.com/keywordtool-beta.htm.
It will give you more keyword ideas from Google and Overture.
Now you re ready for Wordtracker.
Once you ve compiled your Wordtracker results, you could simply sort by KEI and then by searches per day.
That gives you the strongest keywords with the most searches. (And yes, I realize KEI assumes all search engine listings are of equal value. But I did say this was “quick and dirty” didn’t I? However if you want another approach that improves on KEI there s a spreadsheet available at http://www.seo-works.com/seo-resources/keyword-effectiveness-rank.html)
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Anyway, once you’re sorted your keywords in some way to highlight the most profitable, simply take the top 25 on the list and create content for those first. No, not every one will be a natural born traffic magnet. But enough of them will be to get the ball rolling.
Repeat with the next 25. Don t stop until you have at least 100 pages of hot content.
Remember, two or three word keyword phrases are usually your best bets. And I really like keyword phrases that are actually several keyword phrases in one. For example “irish setter dog dishes” gives “irish setter”, “irish setter dog”, “dog”, “dog dishes”, “setter dog dishes”.
===> Site Bloat
Twice this week I was asked to look at sites that would have let me read War and Peace while waiting for them to come up. And no visitor is going to have a copy of that handy.
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To avoid losing any precious visitors lose the huge graphics. One of the sites had a graphic 501K in size! No wonder it took nearly two minutes to load up on a 56K modem.
Then too lose the Flash - unless you have a very good reason for using it. Even then lose the Flash.
If you re wondering how your site’s download time measures up test it here: http://www.netmechanic.com/toolbox/html-code.htm
It won t cost anything to find out. But a slow loading site can cost you plenty. Because as the Net Mechanics follow up reports says, it’s a good idea to keep your page load times under about 12 seconds on a 28.8 modem. Otherwise your visitors will be wearing out the back button trying to escape.
===> Too Few Links
Did you know links can account for up to 80% of your success with Google? Yet someone else complained to me about how much work it took to get them.
Well doh! Ever think that maybe that s why (in part) Google assigns so much value to links? Because you can t quite as easily game links as you can on page content? Meaning you actually have to work to get links. Both by having link worthy content and by actively seeking them out on a regular basis.
It s a given that most niches require you have a healthy collection of links to be competitive. Yet if you re lucky enough to be in a niche that doesn t, but you do, then you can easily dominate those rankings.
Anyway in a nutshell you can easily avoid these three search engine sins. Do your keyword homework. Keep your pages on a strict diet. And don’t forget link up with as many other quality sites as you can.
Do all that and you re well on your way to search engine success. Ignore this advice and you re, well you know, your Google goose is probably cooked. Leaving you perpetually stuck in Google purgatory.
Copyright 2004 John Gergye
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anxiety attacks
September 27th, 2007
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Internet marketers often run into a unique challenge on
their way to “leaving the rat race” for their own successful
cyber-businesses.
Once their online marketing machines are running fairly
smoothly, generating a healthy flow of leads generally
isn’t a problem. The challenge lies in generating the
most profit from the existing flow of leads.
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What’s one crucial key to generating maximum profit per
lead? Yes, there is a goldmine in follow up contact.
WHY WE SOMETIMES NEGLECT FOLLOW UP
The typical marketer may send one follow up email,
mail out a single brochure or catalog, make one follow up
call, or send out one fax, and then sit back and wait… Wait
for the prospect to visit their web site, place an order, email
with further questions, or take another desired action.
Even seasoned marketers that are keenly aware of the
value of follow up sometimes neglect this crucial activity.
I’ve been guilty of it at times myself.
Offline follow-up, of course, is more time-consuming and
expensive than online follow up, considering the time and
expense involved in long distance phone and fax calls,
mailing or shipping of marketing materials, and so forth.
Due to its speed and extremely low cost, email could be
considered the ideal follow up marketing tool. However,
without an efficient system for implementing email follow up,
problems can still arise.
WHY THE NEED FOR FOLLOW UP?
It’s a fact that most people typically don’t buy (or take
other desired action) as a result of an initial marketing
contact, even if they are perfectly targeted, prime
candidates for the offer.
What’s more, it’s not unusual for some follow up marketing
contacts to generate approximately the same percentage
of sales or other desired action as the initial contact.
There are a variety of things that can prevent prospects from
taking desired action as a result of initial marketing
contact.
For instance, they may….
*have forgotten about your offer;
*simply be procrastinating for one reason or another;
*have misplaced your offer, or in the case of email,
accidentally deleted it;
*be swamped with so many other things to do that they
haven’t yet found enough time to act;
*be distracted by “information overload” or other things in
their very busy lives that they either missed your first contact
entirely, or haven’t had time to act on it yet;
*not yet have enough information to decide what to do
about your offer;
*not have enough money to buy at this time;
*haven’t yet developed enough trust in you…. or any
number of other reasons.
You’ve probably heard the following cliche before, but it’s
worth repeating: “Marketing is a numbers game.” The
greater number of contacts you have with a prospect, the
greater chance they will finally act on your offer.
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Different prospects will, of course, be at various stages of
the sales process. Some may be just one follow up contact
away from acting on you offer; other prospects may require
several more contacts before they finally act.
The question is, will you persist at follow up long enough to
motivate your real prospects to act on your offer?
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Follow up may seem like a mundane activity, but if you want
maximum sales (online or off), you should seriously consider
implementing a systematic follow up system. Otherwise, you’re
probably wasting a significant percentage of resources you
invest to acquire your leads, and are overlooking a gold mine!
FOLLOW UP MARKETING RESOURCE
– I’ve come across a nice desktop application for automating
email follow up, called Postmaster. It either works along with
MS Access 97 (which you may already have), or comes with
its own stand-alone database. It has an excellent
personalization feature, automatic scheduling, and much more.
Check it out at: http://post-master.net/rs/auto_pilot
Be sure to sign up to get your own Associate s reseller
Website FREE and get paid for recommending this powerful
software to others.
http://www.post-master.net/rs/auto_pilot/
About the Author
Michael Taylor
IN JUST MINUTES A DAY
Turn three or four hours of correspondence a day
into a few minutes of work. Harness the true power
of your e-mail communication.
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addiction psychology
September 26th, 2007
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Title : Keywords: The first step to recognition
Article URL: http://www.ezypost.com/website_design_articles/keywords_planning.htm
Open Wordtracker [ http://www.wordtracker.com/] and you’ll see following proclamation by Brent Winters, President, FirstPlace Software, Inc., the makers of award-winning web promotion software, WebPosition Gold [ http://www.webposition.com/]:
“Target the wrong keywords and all your efforts will be in vain.”
Why are keywords so important? And what indeed is a keyword? To an occasional web visitor, *keyword* wouldn’t mean much. But for a practicing webmaster, the term *keyword* is perhaps more dear than anything.
The way we search
The term *search* implicitly suggests that search engines will return the most relevant results corresponding to the search-term used. A search-term or keyword is basically a word or a combination of words - usually latter - surfers like you and me use to get results we’re looking for. People, hailing as they do, from diverse backgrounds, have typically individualistic ways to express search-terms, that differ from one another, yet aimed for identical search-result. Evidently therefore, a website wanting to occupy top positions in search-results, needs to *optimize* for varying combinations of keywords. For an idea on how searches are made using keywords, Philip Morris’ this page [ http://www.philipmorrisusa.com/search/search_help.asp] provides a handy reference, albeit for their site.
In a press release Feb 2, 2004 [ http://www.onestat.com/html/aboutus_pressbox27.html], OneStat reports that of all keyword searches on the web, 32.58% uses 2-word phrases, 25.61% 3-word phrases and only 19.02% uses 1-word phrase. According to OneStat [ http://www.onestat.com/html/aboutus_pressbox27.html], global usage of both 2-word and 3-word phrases has increased over the last year, and that of 1-word phrase has actually declined during the same period.
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To give another example, WebSearchWorkshop [ http://www.websearchworkshop.co.uk/stats.htm] quotes an earlier NPD survey to show that out of an online sample of 30000 respondents, *45% search by using multiple keywords or key phrases, 28% use one keyword, 18% search by a pre-defined option (such as browsing through a directory category) and 9% search by typing in a question*.
Since achieving top rank is culmination of many efforts working in tandem, it is all the more necessary that keyword targeting is done in planned manner to remain in reckoning.
Importance of search engines
Notwithstanding growing complaint that search results are steadily loosing relevance, statistics tell us web surfers are increasingly opting for search engines as a main web activity. WebSideStory in a March 12, 2003 press release [ http://www.websidestory.com/pressroom/pressreleases.html?id=181] reports that search engines’ share in global internet usage has nearly doubled in the past 1 year from 7.1% to 13.4%. If a survey is done today, that figure will undoubtedly be much more impressive.
A birds-eye-view of importance of search engines can be had in this narration at iProspect [ http://www.iprospect.com/web_site_promotion/optimization_analysts.htm]. Some pertinent points are given below:
1
A Georgia Institute of Technology study finds 85% of likely web customers prefer search engines to find their choices, and a study by RealNames reveal as much as 75% web surfers use search engines while journeying through the web.
2
57% of net surfers are recurrent users of search engines — a popular web activity, next only to emailing.
3
Convenience is a major factor for many to locate the ideal information resource through search engines.
When seen with Global Reach [ http://glreach.com/globstats/] estimate of *online population* reaching 940 million in 2004, it’s fairly obvious there’ll be continuing surge of internet marketing efforts in order to attain search visibility. Innovative starategies coupled with intelligent marketing will be the hallmark of efforts to achieve prominent search rankings. In this connection, do have a look at Global Reach’s invaluable data on “Evolution of Online Linguistic Populations” [ http://global-reach.biz/globstats/evol.html].
Keywords matter most
Though not the only weapon in webmasters’ arsenal, using relevant keywords is a must to increase possibility of prominent search rankings. The reason is rather simple. Search engines gather and collate texts in webpages and store them in databases. As a web user searches for a website like yours, it is important that the keyphrase or the keyword he uses to do so appears in your webpages. Otherwise your webpage will not show up in search results.
This underlines the need to know various keyword combinations relevant to your website, and at the same time popular. Which is to say that these are keywords mostly used by web users cutting across geographic locations.
Web searchers’ fickleness
Dr. Jim Jansen, an Assistant Professor in Pennsylvania State University s Information Sciences and Technology (IST) in the article *Impatient web searchers measure web sites’ appeal in seconds* [ http://live.psu.edu/story/3364p] observes “A page has to be well-designed, easy to load and relevant to a searcher’s needs.” Else, within 3-minute interval, 40% searchers will abandon the website and move over to another. 7Search (link provided under the heading ‘Keyword Tools’) provides an interesting estimate about percentage of searchers visiting your site vis-a-vis its ranking. It says a first rank is likely to fetch about 7% of search traffic, and a 10th rank just 0.35%.
The estimate above drives home another oft-repeated opinion that mere top ranking won’t translate into better sales. For that to happen, a website should be able to invoke sufficient interest among its viewers to make them stay longer.
Nevertheless, as search engine marketing gains popularity compared to other forms of advertisements, it is easy to see why good ranking in major search engines is so vital. But then, search engines bring results based on keywords or keyphrases. Without doubt therefore, the first step for success on the web is the ability to select the most relevant keywords and use them properly to derive maximum advantage.
What emerges
Oh yes! The later lines may be an enrichment to the contents. Your additional inquisitiveness in this write-up would be an added vantage for you.
To summarize from the foregoing, we find that:
1
While internet population is growing tremendously, a majority of web surfers use search engines as starting platform to meet their online needs.
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2
Web searchers do not want to waste time for a website if it fails to meet his expectations, even though it would have ranked high in search results.
3
A majority of web searchers prefer using multiple keywords to find their choice of websites.
Piecing facts together, what emerges is search engines’ popularity is on the rise (if not usefulness; but that’s a different story). And so too searchers’ preference to use multiple keywords to find their choice of websites.
The way forward
If convinced that keywords are lifeline of your web venture, next comes planning your keyword targeting strategy. The web is now a global phenomenon, and the potential market is no longer confined to a single location or country. That being so, a prudent approach would be to know what would people of other regions/countries look for in search engines if they want to view your site. Fortunately, there are ways to find that out.
To begin with, start querying yourself, your colleagues, friends, relatives and others as to what search-terms would aptly describe your website. Collect thereby a hundred or so keyphrases. Next, arrange at least two brainstorming sessions, spaced over a few days, in which to participate all who suggested those keyphrases. The aim will be to closely watch relative importance of keyphrases chosen and then trim the list by half, leaving out those that appear less important.
Scott Buresh in the article *Search Engine Keyphrases And The Power Of The Modifier* [ http://www.webpronews.com/ebusiness/seo/wpn-4-20040206SearchEngineKeyphrasesandthePoweroftheModifier.html] suggests using descriptive adjectives, nouns and other suitable modifiers to appeal to wide cross-section of search traffic. And Jayde’s *Keyword Selection* [ http://www.jayde.com/set/keyword.html] process lays down certain ground rules in order to bring in more relevancy in your keyword selection exercise.
Work out your keywords
Once your initial keyphrases are ready, comes the most important step. Take help of one or more keyword tools. With a good keyword tool, you can ‘weigh’ relevance of each of your keyphrases with actual search-terms used. In fact the keyword tool will itself suggest many other popular keyphrases, relevant to your keyphrases, some of which you wouldn’t probably have thought of. Since the keyword tools keep track of virtually all searches made on major search engines worldwide, feel assured that you’ll get the most relevant search-terms used by aggregate viewers.
Finally, armed with keyword tools’ suggestions, you’ll be ready to further prune the big list to something you feel comfortable using. Perhaps another group discussion might help to thrash out a shorter list. Remember, it is better not to use more than 4 to 5 keyphrases in one webpage, lest the *weight* per keyword (keyword density) becomes thin and not sufficient to attract search engines’ preferred attention.
At this stage, if necessary, take assistance of qualified SEO specialist or content writer to appropriately configure your webpages with selected keyphrases. Be aware that like keyword selection, keyword placement too is equally important, if not more. According to Robin Nobles [ http://www.seo-news.com/archives/2004/jan/29.html], search engines like Google is known to pull *snippets* from any one or combination of 9 different areas of webpages in response to search queries.
Keyword tools
Keywords tools come in different hues for different applications. The most important of course are keyword selection tools. My first choice is Wordtracker [ http://www.wordtracker.com/], which offers free trial to get a feel of how it operates. Their paid service opens up exciting ways of *discovering* your keywords. While Wordtrackers’ is a do-it-yourself service, SEO Research Labs’ [ http://www.seoresearchlabs.com/] is a package offer for what they say *Keyword Research for Bottom Line Results*. Another fine tool is Web CEO’s ‘Keyword Popularity Research’, which is offered as a part of Web CEO Suite [ http://www.webceo.com/pricing.htm].
Among other keyword selection tools, Good Keywords’ [ http://www.goodkeywords.com/products/gkw/] is a free software from Softnik Technologies that queries several search engines to enable you find your best choices. Yet other popular sources are Overture Inventory [ http://inventory.overture.com/d/searchinventory/suggestion/], Google AdWord Keyword Suggestions [ https://adwords.google.com/select/main?cmd=KeywordSandbox], 7Search [ http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx], etc. GlobalPromoter [ http://www.globalpromoter.com/keyword_suggestion_tool.cfm] too, among many others, provides free searching of Overture network for your keywords.
Some other useful keyword-related tools and resources are given below:
1
Marketleap’s keyword verification in search results [ http://www.marketleap.com/verify/]
2
KeywordStats toolbar [ http://www.keywordstats.com/]
3
Webjectives’ Keyword Density Analyzer [ http://www.webjectives.com/keyword.htm]
For more resources concerning keyword research and many other web promotion topics, consider owning writer’s ebook, *Sure Web Success with 1001+ Top Web Promote Links* [ http://www.ezypost.com/eb op_web_promote_links.htm].
Summing up
As with any set-up where there’s a close and constant interaction with visitors, it is necessary to keep your website in top-shape, relevant, interesting and inviting. Keyword research is a vital part of website management and a continuous process. It’s worth staying glued to happenings around, and keeping track of keyword-usage pattern from your web-logs. For, who knows where you stand tomorrow in search results for your chosen keywords!
About the Author
For more information on keyword planning, consider owning Partha Bhattacharya’s highly informative ebook, Sure Web Success with 1001+ Top Web Promote Links [ http://www.ezypost.com/eb/top_web_promote_links.htm], that bridges gap between possibility and certainty of your web success. Partha’s website, EzyPost, also offers nicely-designed ready templates [ http://www.ezypost.com/web_templates/website_templates_1plus/1plus_1.htm] for websites.
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No BS Marketing Help
September 21st, 2007
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TEN answers that turn Your visitor in to Your Customer.
by: Radhika Venkata
You know… Before purchasing your product a person comes to your order page minimum of 7 times? Nodody buys a product or service in their first visit. People search, compare, estimate, test… They look for affordable and good product that fulfil their needs.
Before buying they get so many questions in their mind.
If you answer these questions, sure they will become your potential customers.
****1.What did I get from your product?****
List out the benefits on your order page. If you don’t have a seperate order page and order link is on the sales page itself, then put a small red box just above the order link and highlight two or three of important benefits of your product.
You can also keep your order link like ‘Click here to see how I earned $455 from $25 with MY Proven Formula’.
Above is far better than just old, plain and dumb link like ‘Click here to Order’. Don’t you think?
****2.For how much I get it?****
People are more concern about how much they are gonna spend on your service. They compare the price and features of your product to other product’s features and price. So have a look around how your competitors are selling.
Keep your price bold. Manytimes I myself scroll the page up and down to look how much that particular product costs.
****3.Why should I get it from YOU?****
Good question. If there are twenty people selling same type of product it will become your responsibility to explain the unique features of your product.
For example you are selling web hosting packages. Offer Live support for certain hours for your customers. Your clients love to get Instant help from your help desk.
If you are selling an ebook offer free upgrades. Show the list of previous upgrades if you have. This gains the confidence of your visitor that you are really holding on to your words.
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****4.What benefits did I get if I buy your product?****
Always and always remember to list out and make prominent of the benefits they get from your service. Most of the sales letters are few meters long and are whole lot of paragraphs. People doesn’t have time to spend lot of time at their first visit.
If a person comes to your web site from a search engine, he just scroll down and get the idea of what you have. So be prepare to put some prominent boxes with the benefits and main features. Use bullets or arrows with clear space in between the lines.
****5.What is the purpose of the product? How it works?****
If you reading the above question, it should be flashed to your mind that people like a demonstration of your product.
- Live demo
- Pictures of the product- how it works
- Trial download
- Free sample
****6.How fast can I get it?****
If you process your order manually and you do open your email every two days, your buyers become impatient. If possible try to provide instant download.
Some products need approval before delivering. For those you need little time. Tell this clearly on your order page or customer landing page after purchase. So there will be less chances of getting emails from them and charge backs.
All right! So, how was your experience of reading till here? I have full confidence that it increased your awareness.
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****7.What if I don’t like it?****
Provide a demo as said above. Most of the times this clears this question too. But still people need little more support in buying your product.
Offer money back guarantee if you have one. One week, fifteen days or 3 months… It is up to you.
****8.Why should I believe you?****
Testimonials…
Get some testimonials from your existing customers. If your product is new then offer it to your other product customers in return of a testimonial. Offer full evaluation version and get some testimonials.
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****9.Are your site using secure server for Credit card transactions?****
Use a well known payment processing company to handle your transactions. Below the order link keep text that says all your orders are processed securely.
Point them to your private policy on how their information will be utilised by you.
****10.Did I get support for the products and free future upgrades?****
If your buyer get any problem with your product, be there to provide support. People may not know how to use your product.
Provide them:
- Help files
- Help desk
- Frequently asked questions
- Support email
- Community forums
If you can clear all these questions ,well…then you have earned a potential customer. Be breif and clear in explaining your points.
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christian web promotion
September 20th, 2007
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Copyright 2005 Gobala Krishnan
Amid all the noise and hype on the Internet today, not many people realize that all the ideas and techniques you can find are petty much useless if you don’t first understand your business model. In other words, even the most amazing Internet marketing technique will not work if you don’t understand how to apply it to YOUR business.
The 3 most popular business models are:
1) Affiliate Marketing
This is perhaps the most popular one out there, since there are absolutely no barriers to entry. Almost anyone can sign-up for an affiliate program for free and start promoting the product or service on the Internet with hopes that someone will buy, giving them instant commissions. Affiliate marketers don’t carry any risk, since they do not pay for the creation of the product, they do not handle customer service and they do not need any up-front investments.
When you consider that those are the top three things people want to avoid, it’s no surprise that almost everyone and their neighbor promotes an affiliate program or another. In fact, if there is a single reason why the Internet today is so proliferated with ads and banners, it’s because of affiliate programs.
O.K. Since you have reached this far, it means you are truly meddlesome in choosing an autoresponder and internet marketing. If you continue reading, we assure that your inquisitiveness in this would intensify.
Even though there are so many affiliate marketers out there, only 5% ever make any money and only 1% makes big money. The “Super Affiliates” do it very differently from all the other millions; therefore they earn the big checks.
You can get a good idea of how to be a good affiliate marketer here: http://affiliatemarketing.sitesell.com/globalmillionaire.html
2) E-book and Information Publishing
Sitting at the other end of the spectrum, e-book authors need to be more disciplined in their approach to Internet marketing. Of course, they also need to invest more than affiliates do. While affiliates can get away trying to “get something for nothing” the same is not true for the e-book type of business.
If you’re thinking about publishing and selling your own e-book online, and you think it’s going to be easy, think again. You’ll need to learn a lot more than affiliates are required to. You’ll need to spend some amount of money getting your business up and running. However, when you do it right, the payoff in this online business model is much more rewarding.
The reason why e-book marketers and “Infopreneurs” make more money is simple; they have very, very low production and maintenance costs. Anything digital doesn’t cost a single cent to be produced in millions if necessary. Whatever initial start-up costs spent can be covered by selling just a few copies of high-margin e-books, and you can even recruit an army of affiliates who are more than willing to do all the selling for you.
Of course, it’s not as easy as it sounds, but the point is, when done properly, the “E-book Publishing” model is a truly profitable business.
Okay. As you have read till here, it means you are basically inquisitive in choosing an autoresponder and internet marketing. Just keep on reading, you’ll find some extra enlightenment.
You can learn more about e-book publishing at http://egoods.sitesell.com/globalmillionaire.html
3) Internet Based Network Marketing
I’ve heard many people say that the Internet and network marketing are a match made in heaven. In my opinion, though, almost 90% of people get it wrong when it comes to Internet based network marketing. People in this business usually think they’re talking about network marketing, but in reality they are talking about affiliate marketing.
They try to make the Internet do all the work. They hide behind their computers and pretend everything’s going great. They focus on selling more and more every month. They have systems that are so complicated only they can understand it. Well, that doesn’t sound like network marketing to me!
Internet based network marketing is simple if you understand it, and are willing to put in the effort. The role of the Internet here is only to get you the names and contact details of people you can talk to, after which YOU, not a computer, has to build a relationship with these people and help them to start their own business.
For this simple purpose, it is not necessary for you to have a high-tech system and pretend that your auto responder is building relationships for you. It’s not going to work. The key is to have simple systems that are duplicable, something you can teach to all those people you have built a relationship with. For this purpose I use NetMarkPro at http://www.netmarkpro.net/globalmillionaire and teach my own affiliates to use it too.
E-book authors, no matter what they say, have no obligation to teach you their “Secret Strategies to Become a Millionaire of any variations to that. The reason is simple; why tell you the absolute truth when you’ll end up as their competitor? No one wants more competitors, right?
Internet based network marketing is very much the opposite of that. You HAVE to tell people EVERYTHING you know or your business will never take off. For this reason alone, I always recommend that if you’re new to the online world, you need to first join an Internet based network marketing business at least to learn. Rest assured, no one will be selling you half-baked truths when their success ultimately depends on yours.
These are the Top 3 most popular online business models today. There are more, of course, and you can read about it at http://case-studies.sitesell.com/globalmillionaire.html
No matter which model you choose, make sure you understand the basics, and stop listening to and buying things that are not applicable to your business. Information overload can stop you before you even get started.
O.K. You might feel contented to inspect the consequent paragraphs. If you continue reading, we guarantee that your interest in this would intensify.
About the Author
Gobala Krishnan is an author and Internet based network marketer. Get his free report at http://www.MyInternetDream.com today and find out how you can achieve financial freedom on the Internet.
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choosing your autoresponder
September 16th, 2007
The aim of this piece of article is to aid the readers with the erudition on website promotion. All the trifles on internet marketing are at your disposal here. Your cogitation is bound to be boring.
A huge morsel of knowledge might be captured from this ballyhoo. This aesthetic dissertation is just for you.
4 Ways In Which You Can Achieve Critical Mass
by: Jack Humphrey
Critical Mass Website Promotion is the elite goal rarely attained by website marketers in any industry. Reaching critical mass and getting targeted website traffic on autopilot (meaning you don’t have to promote your site for 6 months and the traffic NEVER declines) is the Holy Grail of internet marketing.
When you hit critical mass in your market, things change drastically for you and your business. Your marketing efforts go down in direct proportion to your customer support and sales going up. It sounds awesome. It IS awesome. But only a tiny fraction of websites on the net every achieve critical mass. Here’s a nutshell version of what it takes.
1. Work Hard
Oh yes! Now that you have read till this point, we hope that additionally you will have something astonishing. You have to be coherent with this piece of literature to discover more.
Internet marketing is no game to be manipulated by using software and quick fixes to a very large problem, which is long-term, steady traffic coming to your site.
There is no magic pill, silver bullet, or guru secret that will help you to achieve critical mass in your market. Hard work and intense study of the internet and how people surf, what they want, and how you get in front of them while they are surfing is the only answer.
The internet marketing game is for professionals and you MUST make yourself a professional marketer of your “shop” just as you would in the real world.
2. Understand Your Market
Understanding exactly who you are selling your products or services to is the crucial first step in achieving critical mass.
The worst thing you could ever do is put the hard work in and achieve critical mass in the wrong market for your products and services!
Know your market. Know your best, ideal customer inside and out. Get your links in front of them, ideally, everywhere they surf for related information to your site.
3. Be Vigilant
Over the years I have watched people listen to what I have to say about website promotion and then take one of two paths:
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1) They work their tails off and do what I tell them, with great results and rewards for their efforts (more sales, more traffic, more branding and recognition).
2) They buy my book, take a half-hearted shot at the easiest things in the book, get bored, tired, or impatient, and then they go back to chasing down quick fixes.
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If you desire, we can provide you with several articles on internet marketing. It is for you to get the stuff on internet marketing at the close of this write-up.
I have watched people who had the answers they needed in their hands, and drop them for more glamorous-sounding, fast solutions. Which we all know don’t work.
I will say this again - THERE IS NO WAY TO TO QUICKLY OR INSTANTLY ACHIEVE CRITICAL MASS IN YOUR MARKET!
You must work like anyone in business who is in it to succeed works. If you do not know everything about your business and how to market it, your competition will eat you alive because they WILL know everything, I guarantee it.
Just like in the real world, the one who works harder, smarter, and is vigilant about his or her business is going to come out on top every time.
You owe it to yourself and your family to learn your craft and do it better than most people in your market if you want to succeed.
4. Achieve Critical Mass
In order to hit critical mass, you must be everywhere, or nearly everywhere your best customers surf.
This means linking back to your site from reciprocal links, articles, press releases, joint ventures, forum participation, and good search engine positioning for your best keywords.
In order to have literally thousands of links pointing to your site in high-profile areas where human beings actually go and read/surf, it takes pure time and effort.
You must submit your articles to the best free content directories. Over and over until you have published everywhere you can that is relevant to your market.
You must secure deals with high-profile sites in your market to swap QUALITY links. I am talking about links that people will click on, not just links that only search engines will see.
You must be everywhere that is a good place to be on the net in your market. This takes time. This takes hard work. This is what it takes to have a viable, long term website traffic solution for your business.
Reaching critical mass, or even sitting down and deciding a plan of action to pursue critical mass in your market, takes maturity and a final realization that you can have anything you want in the world if you want to work for it. The day you stop chasing quick fixes to drive spurts of unqualified, un-targeted traffic to your site is the first step in achieving your goals as a professional internet marketer.
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About The Author
Jack Humphrey is the author of Power Linking 2: Evolution and CEO of EquipMint.com. He is an internet marketing consultant, copy writer, and a moderator for the net’s #1 internet marketers forum “The Internet Marketing Warriors.” You can find out more about Jack at: http://power-linking-profits.com
This is a “Shareware” Article (what’s that? read on…)
This article is shareware. Give this article away for free on your site, or include it as part of any paid package as long as the entire article is left intact including this notice. Copyright © 2004 .
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Only few have the endurance to glance over till the close. It could be said that people who comprehend till the close really absorb the specifics of the stuff.
website promotion
September 15th, 2007
Be ready to share the essential facts on jv with the devil. It will support you in a consenting way. You must analyse the whole write-up to assure that you are obtaining the value of what we want to say.
Copyright 2005 Mal Keenan
Okay! Your research is solid and you ve created strategies for presenting the contents in your blog. You ve identified your audience and have created hooks for appealing to them.
You are definitely ready to go blogging!
First, you ll need to know and understand what kind of software a blogging uses, to be effective in promoting the blog.
Blogging software is simple Content Management System (CMS). This makes it easy for you to add new pages and have them easily integrated into your site’s navigational structure and linkage.
Although there are crucial differences between a website and a blog, but they possess one very good quality. They are search engine friendly; ergo both use a good sized dose of keyword phrases. Blogs are also text-rich, link-rich, frequently updated web pages which utilize CSS, and need very little HTML.
Prior to writing your blog, go to websites to get a supply of at least 100 keywords relevant to your topic, try the Word Tracker website.
When writing, keep these 100 keywords close at hand, so that you ll write the primary keyword into your blog urls. Use your primary key words in your title, the secondary keywords in the body of your posts, and in the anchor text of links in the body of your post.
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Now that you ve done the preliminaries such as picking your 100 keywords, and know how to slip them into your blog posts, these are the next steps you ll need to take:
1.Build links to your blog, do this by the following ways. Link your blog from each page on your website, post comments on other blogs that are similarly themed. Ask if you can link to them.
2.Submit your blog and RSS feed to big directories. This will expand your community of readers and keep old ones coming back for more.
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3.Make sure that your side navigation bar is present on all your blog posts, so that search engines can easily spider your blog.
4.Frequently post blogs. Search engine spiders strive on fresh content.
5.Stay with the domain you ve picked. If you move, you ll lose important data; traffic and worse, your position in the search engine rankings.
Use these basics to get started. You ll get to the top in a short time. Make posting new content on your blog a habit and you ll stay there.
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It was a bliss for those who were looking for jv with the devil. But some of them didn’t aide.
If you are hunting for a write-up on jv with the devil, you can easily decide about the usefulness of the piece of literature. The main aim is to reach at the final word to scan the facts.
I have been able to get to the top positions for important keyword phrases simply by naming my blog post according to the keyword I am targeting… so I know that blogging DOES work.
Get blogging today!
About the Author
Mal Keenan is editor and publisher of the Home Business Tips Blog:
http://www.home-business-tips-newsletter.com/blog/
Visit his Internet Marketing Plug In Training site for great strategies and step by step processes in running a successful online business:
http://www.pluginprofitstraining.com/
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joint venture with the devil
September 9th, 2007